Best Ways to Write Ad Copy for SEO, PPC & Facebook

Posted on October 26, 2018 by Emarkt_Admin

Are you struggling Writing Compelling Ads for PPC, SEO or Facebook?

Do you have questions in your mind before writing ads?

Like,

How can I write ads?

How can I write about my business in such a tiny space?

 

So how do you do it? Don’t worry,

I am here to help you with this and tell you about “How to write Super effective Ads for PPC, Facebook and SEO with Best Ad Copy Examples” that will get you higher click-through rates and higher conversion rates.

 

How to Write eye-catchy PPC, Facebook and SEO Ads?

Digital Advertising is everywhere. Digital Advertising creates great opportunities to tell brand stories at scale and in context. Through Online Ads on numerous devices and channels, marketers can reach a larger number of viewers in a way that is real-time and increasingly personal.

Writing compelling ad copies is a real challenge!

In order to write ad copies, you need to understand your client’s need and desires. For better performance of ads and good results, you can try A/B Testing, running two ads into a single ad set.

Check our article on “A/B Testing Techniques in PPC Google Adwords

Before starting our discussion on, “How to write Ads? Have a look at, how PPC, Facebook and SEO Ads looks like.

PPC Ads Example

Example of PPC Ads on Google SERP

Image Source –  Google

 

SEO Ads Example

Example SEO SERP

Facebook Ads Example

Facebook Ads Example

Now let’s get started,

Headlines

Ad headline is like window dressing. A headline should be attractive enough to grab a customer’s attention, but online. Even if you have the best product or service in the market, it matters, if your headline is not catchy.

 

 Tips to write Attractive Headlines:-

  1. Include Keywords

Make a connection between their search query and your ad by using keywords in your headline, and make it crystal clear, so that your ad shows up in the Google Search Results and they will click on it. In the below image, “Online Marketing Institute in Bangalore” is the Keyword used;

Keywords in Ad Copy

  1. Ask Questions

Asking questions in the headline is a clever way to drive customers. In the image given below, no keywords are used, still, it’s compelling ad than other ads I saw.

Online Google Ads

  1. Include Numbers or Statistics

This is a pretty powerful way to grasp the customer’s attention. Use of numbers in the headline is compelling and force customer’s to click your ads.

How to Write Google Ads?

  1. Use Simple Language

Do not confuse your customers by writing complex headlines. Use simple, easily understood the language in your headlines. It makes them easier to read and more clickable.

  1. Make use of Character Limit

Do not use unnecessary words for its own sake, but make sure you take full advantage of the 30 characters limit in your headline. Be as descriptive as you can.

  1. Don’t Make False Promises

Including wrong information in your headline gives a bad impression on the consumers. Avoid using it to gain more traffic to your website.

  1. Spy on Competitors Ads

This is my favorite part while writing Ads. Look into your competitor’s ads and steal their ideas and try to write a good Ad Copy. You will get thousands of ideas to write ad copy by looking in your competitors work.

 

Now we will learn about “How you can Write effective Description for your Ads“?

 

Description

The purpose of writing a description is to attract the right audience and tell them about your product/services by writing your business USP’s. The description needs to be written with care.

Tips for Writing Effective Description:-

  1. Use Phrases, Not Sentences

As you know there is a character limit of writing description, i-e 165. So, do not waste space by writing unnecessary sentences and words. Make usage of phrases and catchwords in your description. Add more selling points to your ads. As you can see in the image given below, they have used phrases and not sentences.

Example of to a best Ad Copy

  1. Call – to – Action

Include a Call- To- Action in your description to serve better and helps a customer to take an immediate action. Like- “Call Now”, “Contact Us”, “Buy Now”, “Apply Now”, Etc.

Call-to-actions in a Ad Copy

  1. Use Numbers

Using numbers in your description is amazingly effective.

Here is an example of including numbers in the description:-

12+ Yrs. Expertise. 100% Placements. Max. 6 in a Batch. 1-1 Attention. Pay Fees in 3 Installments

Compare the images given below and tell me which ad will you click?

SERP results

OR

Digital Ads

2nd one? Right. Why?

Because 2nd Ad Copy has numbers in it, so it is easy to read the full description in one go.

  1. Create Urgency

This is especially a powerful way to bring customer who is urgently looking for help. There are a number of words which you can use to create urgency, like-

Limited Time Offer

Hurry Up

Stock Ends Soon

Facebook Ads Manager

  1. Use Emojis

Use emojis in the Facebook ad description to attract customers.

  1. Image

Use image in Facebook Ads to attracts more customers. An image in our Ad plays a major role in grabbing visitors to your site.

Example Facebook Ads showing Jewelry

Advantages of PPC Ads

  1. Run display Ads for brand awareness.
  2. Create Search Ads for targeting more audience.
  3. Run re-marketing Ads through display network to re-target visitors to your site

Advantages of SEO Ads

  1. Low-cost Ads.
  2. Better ROI.
  3. Drive traffic to your website.

Advantages of Facebook Ads

  1. High-quality Ads.
  2. Greater Improvements.
  3. Visually appealing Ads.
  4. More Traffic.
  5. Targeting a large audience.
  6. Increase brand awareness.

Comic story telling of Facebook Ads

Image Source –  Google

 

 Do’s and Don’ts

  1. Do not stuff your keywords for the sake of ‘relevancy’.
  2. First, understand your audience. Are they looking for information? Are they searching your product in intent to buy online? and then start writing ads.
  3. Use the AIDA framework (Awareness, Interest, Desire, Action)
  4. You should have a clear Call- To- Action in your Ad.
  5. Be straightforward, do not confuse your audience.
  6. Your Ad Copy should reflect you landing page.
  7. Paste conversion tracking code in the landing page. To check from which Ad you are getting conversions which will help you in writing future ads.
  8. Avoid using many options on the landing page which will distract customers.
  9. Check competitors ads more often.
  10. Use A/B Testing in your Ads.
  11. Check you Ads performance on a daily basis and change the ads with low performance.
  12. Try variations in your ads by using different words and phrases.
  13. Do not forget to use Ad Extensions in your Ads.

DO's and Dont's of Ads

Image Source – Google

 

These are just general guidelines which will help you in writing the most effective and compelling Ads for SEO, PPC and Facebook.

The Bottom Line:

Enroll in the digital marketing course program to launch a successful career in digital marketing or build new skills as a professional marketer.

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Posted under: PPC, SEO

Advantages of Google Ads certification for students

Posted on October 9, 2018 by Emarkt_Admin

Importance of Google Ads Certification for Students

Know Why you Should get Google Ads Certified?

Google Ads Certification for Students!

Before we start our core discussion here, just go through the below questions –

Google Ads Certification Questions

Well folks, if you have these kinds of questions in your mind, let me tell you that you have come to the right place to find the solution. I am going to tell you all the answers for the above queries related to Google Ads Certification for students.

Understanding Google Ads Advertisement Tool

Listen, mates, before you try to understand the benefits of Google Ads certification, I think it is better I help you to understand the Google Ads tool.

Understanding Google Ads Advertisement Tool

Let me just give you a brief explanation here.

Google Ads is an advertising method through online by Google. This tool supports the business people to target and reaches their potential customers immediately. Google Ads allows website owners to show their online advertisements on Google’s network.

Companies can show their ads in the formats of text ads, images ads, gif ads, video ads. Let me tell you in much detail – When customers type any business related keywords of yours, you can show your ads on search engine results.

All you need to do is target those keywords and bid for those and pay when your targeted audience clicked on the ads. Google Ads allow you to target only customers who are seeking for the product & services that you provide.

Here the biggest advantage is you can show your ads on top of the page results in Google. In a similar way, you can show you display ads on Google’s search partner sites. When you go to YouTube and see any video, have you come across video advertisements by Google? Where you will get the option to skip ads within 5-6 seconds. All these ads are created through the Google Ads tool.

I can guess, what questions are running in your mind right now.

A lot of questions will be there, let me give you – Google Ads Certification Program.  

What is Google Ads Certification

The Google Ads certification is a certification given by Google for those people who exhibit ability in all the aspects of the subject in Google Ads.

Google Ads Certification

Google Ads Certification enables a person to prove to everyone that Google accepts them as a specialist in Digital marketing through Google Ads tool. Now let me tell you how you can pass the exams – In order to get certification in Google Ads, one candidate needs to pass the Google Ads Fundamental exam and one among other additional exams.

Important Google Ads Examinations

You can find out these exams at Google Academy, where you will find plenty of examination and tutorial videos by Google. I haven’t listed out all the available exams in Google academy, but whatever is important for an aspiring student, I have added above.

Google Ads Certification for Students

 Google Ads Certifications are really good to have for those students who are looking to have –

Google Ads PPC Career

Suppose if you are a student who pursuing your studies and wants to get a job right after your completion of the job, I would definitely recommend you to have Google Ads Certification. Because the certification is given by Google, you are literally taking the value of your resume to the next level.

As a student who doesn’t have any work experience, but with Google’s recognition, your chances of getting placed after the academic year are more.

But is it enough to grab a digital marketing job in the market?

You will find out answers down.

Benefits of Google Ads Certification for Students

Let me take out and clarify all those queries regarding the Google Ads Certification. Here we go –

1) Who all can do Certification in Google Ads?

Google doesn’t keep any restrictions on giving certification to all. All you need to do is register in Google Academy with your mail id and follow the guidelines given by Google. There is no requirement of particular educational qualification, age limit, or any sort of limitations for writing Google Ads Certification.

Who can Do Google Ads Certification

We offer the best Digital Marketing Training program and placement after completing the course. So, don’t ever concern about criteria, eligibility to possess certification in Google Ads. It is widely open to all.

2) Benefits of Google Ads Certificate

With the help of Google Ads certifications, you can demonstrate your proficiency and skills in the above segments in Google Advertisements.

 

3) The job just after completing the Certification in Google Ads

 This is the most commonly asked question among students,

Can I get a job with Google Ads Certification?
Is it the last thing I want?

PPC Google Ads Job

Read our blog about  GOOGLE ADS CERTIFICATION IN DIGITAL MARKETING INTERVIEW. Just go through it and you will definitely understand the importance of Google Ads Certification in a job interview.

And just in case if you’re concerned or have a query about the scope of Career after Google Ads certification. Let me tell you if you are interested to start a career in Digital Marketing. You know everything goes online now, businesses are targeting their customers in the online market. They require specialists who can run their campaigns efficiently and bring targeted numbers.

So for all the companies who want to target their audience through an online podium, requires a Digital Marketer. There is no particular industry for digital marketers; you guys are welcomed to all the industry that needs Digital marketing services. Don’t worry about the Scope of Digital Marketing Career

Google Ads Certification is an Added Advantage for Students

youtube.com/watch?v=B9FCKIoOMBI

Advantages of Google Ads Certification for students

Yes, so that is what I have to say for the students who would like to do Google Ads Certification.

Bottom Line is – Google Ads Certification is an added Advantage for Students.

 

For Latest Digital Marketing Trends & Tips. If you wish to start a Digital Marketing Career, then check out our –

PPC Course | Google SEO Certification  | SMM Course

 

Posted under: Google Ads Certification