Simple Steps to Learn Google’s URL Builder and UTM Parameters

Posted on October 10, 2018 by Emarkt_Admin

 Did you track your Campaign in Google Analytics Today?

When you are ready with your campaign, and you don’t know how it is going to perform in sense of traffic, deals, leads etc. You don’t have an answer which campaign really perform well. Take it easy! use Google’s URL Builder and UTM Parameters to track all your campaigns for effective results.

 What is Google’s URL Builder?

Google’s URL Builder simply allows you to add a special tracking code or tagging to your URL.
When you create a particular email marketing campaign or any other campaigns:

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/

Instead of above link you use:

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/?utm_source=oct1-newsletter&utm_medium=email&utm_campaign=Benefits_GA

Extra added links are tracking code or else known as UTM Parameters.

What are UTM Parameters?

UTM (Urchin Tracking Model)  parameters are tags or you can say parts of URL, which is used to track the performance of campaigns.

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/?utm_source=oct1-newsletter&utm_medium=email&utm_campaign=Benefits_GA

As per the above link an overview of UTM parameters:

Campaign Source: This tells Google where the traffic is coming from like search engine, newsletter name, or other sources.
Example: utm_source=oct1-newsletter
Campaign Medium: This will help you to identify a Medium(which source it is coming from).
Example: utm_medium=email
Campaign Name: This simply describes your campaign( Blog is related to Benefits of Using Google Analytics)
Example: utm_campaign=Benefits_GA

How to use Google’s URL Builder with UTM Parameters?

With UTM parameters you can make very effective and attractive URL’s
Follow the simple steps:
Step 1. Go to Google’s URL Builder (for websites)
Google Play URL Builder (for Android-app ads)
iOS Campaign Tracking URL Builder ( for iOS- app ads)

Note: If ads are on Android app, use the Google Play URL Builder. If ads are on the iOS app, use the iOS Campaign Tracking URL Builder. Otherwise, use Google’s URL Builder.

Step 2: Enter the link where you want the traffic.
https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/

Step 3: Enter 3 main UTM parameters (i.e what you want to track)

Google's url builder

The link will be automatically generated:

generated campaign url

Step 4: To convert URL to short link Google will automatically shorten the link via Bitly
=> You Should have bitly sign-in Account.

Step 5: Copy the link and paste it to your email newsletter or any other campaigns to track the users.

My Campaigns in Google Analytics

After you are done with your attractive campaign building, You’ll always want to know how many clicks, leads, converted reports etc.
Log-in into your Google Analytics. If you haven’t signed up into Google Account. Read more about THINGS TO KNOW FOR BEGINNERS IN GOOGLE ANALYTICS.
Once you are logged in to Google Account.

Go to Acquisition -> Campaigns

 google analytics campaigns result

 

campaign success measure

Here you will see how many people are visiting your campaign, what the bounce rate, how long they are staying, how many are getting converted etc.

Benefits of Google’s URL Builder

1. Helps to shorten the link.
2. Helps to identify from where your website traffic is coming from – social media videos, blogs, articles, images, etc
3. This helps to identify what kind of source it is coming from.

Conclusion

Google’s URL Builder with UTM Parameters provides valuable information about traffic. Help you track all your campaigns, boost your sales and overall marketing strategy. Being an excellent marketer sometimes the crucial aspect is to measure success. No matter what metrics you use, your boss is concerned with only results.

Learn digital marketing course in Bangalore with the placement for your career growth.

 

Posted under: Google Analytics

Benefits of using Google Analytics in Digital Marketing

Posted on October 9, 2018 by Emarkt_Admin

Role of Data in Digital Transformation

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.”’ – Adam Audette

If we look back to the old traditional method of marketing, there was no tracking of any data. Collection of demographic and lifestyles of the customer data was done by telephone or any manual collection method which was very low in response.
Even if the data was collected the process of analyzing, mining the data, comparing with the past data and forecasting etc the technology simply did not exist.

What is Digital Marketing Analytics?

In the digital era, the data which we get via digital media, emails campaign, website visits, product purchased, contact information, product inquiries, conversations with other users, interested users etc is becoming a necessity for all the marketers.
On the other hand, measuring the metrics and gaining the insights of the websites like traffic, leads, sales etc is challenging for Digital Marketing Analytics.
Google analytics helps digital marketing analytics to measure all the challenges like Traffic Channels, Site Content, User Behavior, and Audience Demographics etc.

digital marketing analytics

What is Google Analytics?

Google Analytics is a free tool helps you to understand the digital data and user behavior on the websites. if you really want to understand the traffic, how effective is your website campaign, how well your users are interacting, how SEO performance is doing, Google Analytics will
analyze all your metrics and dimensions.

Top 10 Benefits of Google Analytics in Digital Marketing;

1. Google Analytics is a free tool

Google Analytics is a free online tool, which can be used anytime.
No subscription or any annual membership fees needed.

 2. Google Analytics will show how traffic is coming to the website

When you publish your blogs or article, you are always curious to know from where the users are coming to your websites, is it direct or via any paid advertisements etc. Google Analytics will help you know your questions answer.

3. Google Analytics will help you to find out most visited page

With Google Analytics you will come to know the most visited page of your website.

4. Google Analytics will help you know the bounce rate of your website

When visitors come to your site and do not stay back (i.e you are not doing well with your website), that means the user has bounced away. Google Analytics will help you measure bounce rate.

5. Google Analytics will help to find out what type of Device users are using

Google Analytics helps to find out which device users are using. If you know you can make your website mobile friendly, good resolution and more.

6. Google Analytics will help you to know what operating system is used to browse the website

If you know which operating system users are using you can easily frame your marketing strategies.

7. Google Analytics will help you to find out the page load time

If you come to know some pages are taking a long time to load, you can fix the issues and reduce the load time. Google Analytics will help to find which pages are taking lots of time to load.

8. Google Analytics will help you to track social performance

Today social media has become one of the important parts of digital marketing. Through Google Analytics you will be able to track user performance on Facebook, Twitter, Instagram, Google +, Pinterest, LinkedIn and more.

9. Google Analytics will help you to achieve Goals

When you have set your goals in google analytics, it will be easy for you to achieve all the objectives.

10. Google Analytics will help you to find out the location of the user’s

Google Analytics will help you track the location and to achieve target goals. With the location, you will easily come to know from which area users are coming.

How can you learn Google Analytics?

Google Academy provides certifications where you can learn Google Analytics for free. There are other multiple Institute/ channels which help you learn Google Analytics. There are some very good digital analytics training institutes, who provide trainings-cum-mentoring with a base to help you grasp various concepts of Google Analytics and teach you how to use it effectively for real businesses. You can always choose the best and reputed training institute in addition to referring to free resources available online.

Looking for a career in Web Analytics, enquire Google Analytics course at eMarket Education with best faculties having 10+ years experience in Digital Marketing.

google analytics certification

 

Conclusion

Good Analysis is the key to achieve any marketing strategy. Using Google Analytics will be no more guessing game. You will get exact data and traffic of user visiting your sites and thus how you can make a better digital marketing strategy.

Read more on Things to Know Google Analytics as Beginners

 

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Posted under: Google Analytics

Things to know for Beginners in Google Analytics

Posted on September 17, 2018 by Emarkt_Admin

Complete Google Analytics User Guide

 

“No data is better than wrong data.”

As a beginner, you will know how to log-in and set-up Google analytics with other features related such as how to set up goals, data filters, reports, dashboards, and a main important thing you will know how to analyze data via google analytics audience, acquisition, and behavior reports.

What is Google Analytics?

Google Analytics is an absolutely free tool offered by Google that helps you understand your customer through which you can track traffic to the website apart from this it will provide a details about the customer behavior.

Signing Up with Google Analytics

  1. Account Name
  2. Website Name
  3. Website URL Address
  4. Industry or Category

Why Google Analytics?

If we have a personal/professional blog or websites. we have always a few questions in our minds.

  1. How many users are visiting my website and from where?
  2. How many users do visits from Desktop, Mobile Phone, and Tablet?
  3. Which are the most popular pages on my website?
  4. Which pages do people like the most when they visit my site?
  5. How many people are viewing my website right now?
  6. Where my Visitors live?
  7. What buttons do users click as they browse my website?
  8. What time do users visit the most?

Similarly, many questions can be answered by Google Analytics. But, this is the most important point a blog/website owner should know. Google Analytics will help you to achieve your goals and objectivesme. Using Google Analytics and understanding your audience is very important. If you want a sustainable business, you need to track your data and use that for digital marketing strategies.

How does Google Analytics work?

Create a google analytics accounts to track your website. When you add a tracking code on each page of your site. You collect data each time a customer or a user visits your site. A session ends after 30 mins of being inactive. If the visitor returns to your page after the session ends, a new session will begin. After the collection of data, it sends it to google analytics. Once the data is processed into a database, it cannot be changed.

How to login to Google Analytics?

When you create an account in Google Analytics you will automatically find three things: Account, Property, and View. You can create multiple accounts with multiple property and view according to your business need. If you are the admin of the account, you can set user permissions (i.e you can add or remove user access from the account).

Google Analytics login

Filters:

Filters are basically used when you want to exclude and include data in your reports.

Google Analytics Filters

 

Goals:

Next important thing is to set up goals. Goals let you track conversions and will help to find your business objectives.

Google Analytics tutorial

 

You need to name each and every goal that you set. So that you can clearly understand the information which you get via Google Analytics reports.

If “contact us” is your goal type. Then you need to enter the page URL of a particular goal type. And this how you can track your conversion rates.

What does Google Analytics track?

Google Analytics needs a small tracking code to be placed on every page of your site you want to track. Google Analytics uses user’s information and behavior like cookies, hits, form submission, exit pages, etc with just a small bit of javascript code.

Google Analytics Dashboards:

When you create a customized dashboard you can overview your google analytics reports according to your need. You can add anything like audience reports, social media reports, etc which is necessary for your website success.

Google Analytics Audience Report:

The audience report will give you an overview of what users are doing on your website in a particular time period. It will also help to understand the demographics, Geographic and Behaviour segment, Interests, Technology, custom,  and benchmarking of the user.

Google Analytics Audience Report

 

In the above picture, we can see the number of sessions, Avg. session duration, bounce rate, page views, pages/session, number of sessions per page, and new users will give you the accurate number of things happening on your website.

Google Analytics Acquisition Report:

The acquisition reports will give you an overview of digital traffic. Through this report, you will know where the traffic is coming from like is it organic, direct, paid, display, social, referral, google ads, or email.

Google Analytics Acquisition Report

 

The above graph tells how many session, Avg. session duration, bounce rate, page views, pages/session, number of sessions per page, and new users are coming from a different medium.

Google Analytics Behavior Report:

The behavior reports will give the overview of landing pages, exit pages, searched pages, site speed, how your page title is performing, and behavior flow.

Google Analytics Behavior report

According to the above graph, we will know how many page views, unique page views, Avg. time on page, bounce rate, and exit rate are happening in the page title, search term, and event category.

Benefits Of Google Analytics:

  1. It helps to analyze the performance.
  2. We will easily figure out, where the users are coming from.
  3. Google Analytics will help us to achieve the goals.
  4. Helps to make a decision on what to target next.
  5. We can analyze our social media performance.
  6. Google Analytics helps to understand users most visited pages.
  7. With the help of customized reports, we will get accurate data.

Conclusion:

Hope now you can understand how users are coming to your website, what is bringing them to the website, even where they are located can help your digital marketing strategies.

If you are getting more traffic from the age group (25-30), from North America. Here’s where you can think of proper digital marketing strategies. Google Analytics helps you define your users and grow your business.

Once Google Analytics is set up, you will get all information or insights. With Google Analytics now you can see how your audience is performing and engaging. Now you can focus on how efficiently or strategically your website is performing.

 

I hope you found this blog informative and, if you really have any suggestions or anything you want to notify us, you can comment in the comment box. Please connect with us on Facebook and Twitter to be updated with our latest social media post. Read our latest Digital Marketing Blogs and don’t forget to subscribe to eMarket education YouTube Channel.

Also, learn how to make the best use of Google Analytics in Digital Marketing Strategy. Are you curious about Google Analytics & Reporting? To understand the complete manner in which Google Analytics can help you enhance your digital performance, enroll in our Google Analytics Course Training.

 

Posted under: Google Analytics