Difference between Google Analytics & Google Search Console

Posted on October 25, 2018 by Emarkt_Admin

Google Analytics vs Google Webmaster Tool

Google Analytics is one of the powerful tools. It helps you to analyze your data and gives you valuable information. It gives information about the audience, acquisition, behavior, and conversion. Whereas Google Search Console (alias Webmaster) helps us with SEO, Site’s Positioning, Organic Search traffic, SEO Queries, Impression, clicks and more. You can also get the information about, how Google is crawling your site and how it will review the site errors which may be interfering with indexing.

Now with the help of integration, Google Webmaster and Google Analytics data can be viewed, giving us some information and visibility side by side either its keywords or users’ behavior.

 

Google upgraded Google Search Console (Once known as Google Webmaster Tools) in May 2016.

 

Let us discuss more Google Search Console and Google Analytics, and how it is different from each other?

What is Google Analytics?

In my earlier blog, we have discussed on;

What is Google Webmaster or Google Search Console?

Google Search Console was previously known as Google Webmaster is a free tool provided by Google.  It will let you know how Google looks at your website online. It helps to fix problems and offers a lot of other features with which you can use and improve the visibility of the sites.

Google webmaster overview

 

(New Version of Google Search Console)

Google webmaster tool options(Old version of Google Search Console)

What is the use of Google Webmaster Tools?

  1. It will help you to find any technical errors related to your website.
  2. It helps you check site health, whether any errors (if any) are appearing or not like
    1. 200 -> the server successfully returned to the page
    2. 404 -> requested page doesn’t exist
    3. 503 > the server is temporarily unavailable
  3. Google Webmaster Tools will keep your website updated and healthy, will keep the visitors coming back and eventually turning them into leads. with all these help you can identify the brand growth.
  4. It helps to analyze the organic (SEO) performance of the website.
  5. Google Webmaster Tools will analyze all broken links, duplicate titles, descriptions & links to your site, etc.
  6. It will check indexing status and optimize visibility of the site.
  7. Google webmaster will monitor and resolve all malware or spam issues that will keep your site clean.
  8. Google Webmaster Tools will monitor the search engine related information like search keywords, backlinks, crawl errors, CTR, impressions, ranking data, blocked URLs, HTML errors, etc.

Difference between Google Analytics and Google Webmaster Tools

As a Digital Marketing Analyst or SEO Analyst, it is very important to know the difference between Google Analytics and Google Search Console (Google Webmaster tool).

Purpose of both the tools are different, as an analyst, you need to figure out which tool is best to use and when?

Let’s discuss in detail!!

Google Analytics Dashboard

 

A) Demographics Report

Google Analytics will help you to find out how many males and females are coming to your website.

Demographics report

B) Geographical Location Website Visitors

Location- wise report in Google Analytics

Google Analytics will help you to know from which location users are visiting your site and you can target your audiences according to locations.

Other metrics you have to check are:

C) New Visitor Vs Returning Visitors Report

new visitors vs returning visitors report in Google Analytics

Google Analytics New Visitor Vs Returning Visitors Report will help to identify whether users are really coming back for the second time to your website or not.

D) The time that your visitors spend on your site

hourly report in Google Analytics

This report will really help you understand your customer preferences for time and day. Use these data and target them wisely.

E) Is my Device User-Friendly?

Devices wise report of traffic

The above report will help you to understand which devices your users are using to coming to the website and how user-friendly your website is.

 

A) Channel Traffic

Different traffic channels in Google Analytics

This report will help you to understand from which source/medium users are coming to my site and will let you know your daily, monthly and yearly basis report.

 

A) Are my Keywords Performing?

keyword report in Google Analytics

The Keyword report will help (The above picture keywords are not mentioned) to find out which keyword is bringing most sales, brings more traffic to your website, keeps visitors on your website for longer durations, etc.

B) The most searched topic or Content

Featured content report of a website

The above report will help you to analyze the top content of your page, which content brings more traffic, which content is not performing etc.

 

A) Set up your Goal to track your website

conversion rate report

Setting up some goals will help to understand the conversion rate of the website.

Google Search Console (Google Webmaster Tool)

1) Website Performance

The performance report gives an analysis of search results.

It is divided into 7 categories:

  1. Queries
  2. Pages
  3. Countries
  4. Devices
  5. Search Appearance
  6. Search Type
  7. And Dates

performance report of Google webmaster

 

The above picture is an old version of the Google Search Console. If you are using the new version, you’ll find performance result in the performance tab. with the above data, you will able to find the top-performing pages, high CTR performance pages, clicks with keyword and how the number of impressions is doing.

performance option in New Google Webmaster

 

2) Sitemap Report

You can view the sitemaps report in both the old and new versions of the Google Search Console.

sitemaps report (new version)

When you have 10+ URL pages and 1 URL is not being indexed. Sitemaps Report will help to figure out the error and fix it.

sitemaps report (old version) in Google webmaster

The above picture is the old version of Google Search Console.

3) HTML Errors Report

Google Search Console will help you to detect HTML errors of your website.

html errors report in Google Webmaster

This report will display errors like duplicate titles or descriptions being too long. Overall it will help you understand how Google is viewing your content.

If the errors are occurring to your blog, reduce the size of the meta title or description. Keep around 160 characters for descriptions and around 60 characters for titles. Check whether you have missed writing the meta title and descriptions and don’t forget to Fetch as Google to see the changes.

4) AMP (Accelerated Mobile Pages) Report

AMP report helps you check the errors like page load time, mobile ranking, server performance, etc.

You will find the AMP report in both the old and new versions of Google Webmaster Tools. The below report is from the new version of Google Search Console.

AMP report in Google webmaster

 

 

 

 

 

5) Crawl Errors

Google Search Console will help you find out the pages which Google is unable to crawl. If there is an error in the crawling of the pages, your search engine visibility may go down.

This section is divided into two parts

  1. Site errors
  2. URL errors

crawl errors report in Google Webmaster

Site errors will give the report all the errors from your website.

URL errors will give you errors from crawling pages on your desktop and Smartphones.

Some of the error names to be fixed are:

  1. 404 errors
  2. Soft 404 errors
  3. Server errors
  4. Domain Name System error etc

6) Fetch as Google (Old) or URL Inspection (New Version)

Fetch as Google/URL Inspection is used to test how Google renders your site, how indexing is happening.

fetch as google In Google Webmaster

In the Old version of Fetch as Google, if you click fetch and render you’ll see how indexing is done.

In the New version of the URL Inspection tool, you need to click on the URL Inspection bar and inspect your URL.

url inspection option in Google Webmaster

 

 

7) URL Parameters

Using URL Parameters you can manage the duplicate content and set preferences for Google on how you want each parameter type to be treated.

url parameters in Google Webmaster

 

8) Remove URLs

Remove the URLs tool quickly help you to remove all the duplicate contents.

If you want to hide duplicate content from Google Searches, you can add the URL which is duplicate to Remove URLs tool and prior to 90 days it will automatically remove the content.

remove urls

 

 

 

9) Blocked Resources

If your website has some content that you don’t want Google to access or any other search engines, use a robots.txt file to see how search engines should crawl your content.

blocked resources

 

 

10) Links to Your Site

The Links to Your Site report in Google webmaster tools gives you the report of what websites are linking. You have to always choose a high quality of content with picky backlinks so that the link should not bring any negative SEO issues.

links to your site

11) Mobile Usability Report

Mobile Usability Report gives you an overview of design and development issues with mobile whether the mobile content is user-friendly or not?

If your mobile design is not compatible, it will increase the bounce rate and low traffic. Make sure that your content fits the screen size, good resolution and links and buttons are proper.

Mobile Usability Report

Conclusion

With the help of the above information, now you can better understand your users within the site and organic search. You can easily analyze and understand, which pages or content is important, and will give conversion rate as well you can fix all the issues.

You can integrate both Google Analytics and Google Search Console, and view all the data side by side, how landing pages, conversion rates, SEO performance, etc are doing to come up with better Digital Marketing Strategy.

Being an advertiser it is mandatory to follow Google’s procedure and guidance if you want to improve your search results. To grow your performance on Search Engine and start doing the best on Google search platform, then you really have to play by their rules. You have to pay attention to their recommendations. Most important thing is to make your website to fit their requirements and expectations. Join eMarket Education Digital Marketing Institute in Bangalore to learn how to use Google Analytics and Google Search Console to improve your Site.

I hope that you found my blog valuable for your information if you are looking for Google Analytics certification, to enhance your knowledge and practical skills.

Posted under: Google Analytics

Simple Steps to Learn Google’s URL Builder and UTM Parameters

Posted on October 10, 2018 by Emarkt_Admin

 Did you track your Campaign in Google Analytics Today?

When you are ready with your campaign, and you don’t know how it is going to perform in sense of traffic, deals, leads etc. You don’t have an answer which campaign really perform well. Take it easy! use Google’s URL Builder and UTM Parameters to track all your campaigns for effective results.

 What is Google’s URL Builder?

Google’s URL Builder simply allows you to add a special tracking code or tagging to your URL.
When you create a particular email marketing campaign or any other campaigns:

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/

Instead of above link you use:

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/?utm_source=oct1-newsletter&utm_medium=email&utm_campaign=Benefits_GA

Extra added links are tracking code or else known as UTM Parameters.

What are UTM Parameters?

UTM (Urchin Tracking Model)  parameters are tags or you can say parts of URL, which is used to track the performance of campaigns.

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/?utm_source=oct1-newsletter&utm_medium=email&utm_campaign=Benefits_GA

As per the above link an overview of UTM parameters:

Campaign Source: This tells Google where the traffic is coming from like search engine, newsletter name, or other sources.
Example: utm_source=oct1-newsletter
Campaign Medium: This will help you to identify a Medium(which source it is coming from).
Example: utm_medium=email
Campaign Name: This simply describes your campaign( Blog is related to Benefits of Using Google Analytics)
Example: utm_campaign=Benefits_GA

How to use Google’s URL Builder with UTM Parameters?

With UTM parameters you can make very effective and attractive URL’s
Follow the simple steps:
Step 1. Go to Google’s URL Builder (for websites)
Google Play URL Builder (for Android-app ads)
iOS Campaign Tracking URL Builder ( for iOS- app ads)

Note: If ads are on Android app, use the Google Play URL Builder. If ads are on the iOS app, use the iOS Campaign Tracking URL Builder. Otherwise, use Google’s URL Builder.

Step 2: Enter the link where you want the traffic.
https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/

Step 3: Enter 3 main UTM parameters (i.e what you want to track)

Google's url builder

The link will be automatically generated:

generated campaign url

Step 4: To convert URL to short link Google will automatically shorten the link via Bitly
=> You Should have bitly sign-in Account.

Step 5: Copy the link and paste it to your email newsletter or any other campaigns to track the users.

My Campaigns in Google Analytics

After you are done with your attractive campaign building, You’ll always want to know how many clicks, leads, converted reports etc.
Log-in into your Google Analytics. If you haven’t signed up into Google Account. Read more about THINGS TO KNOW FOR BEGINNERS IN GOOGLE ANALYTICS.
Once you are logged in to Google Account.

Go to Acquisition -> Campaigns

 google analytics campaigns result

 

campaign success measure

Here you will see how many people are visiting your campaign, what the bounce rate, how long they are staying, how many are getting converted etc.

Benefits of Google’s URL Builder

1. Helps to shorten the link.
2. Helps to identify from where your website traffic is coming from – social media videos, blogs, articles, images, etc
3. This helps to identify what kind of source it is coming from.

Conclusion

Google’s URL Builder with UTM Parameters provides valuable information about traffic. Help you track all your campaigns, boost your sales and overall marketing strategy. Being an excellent marketer sometimes the crucial aspect is to measure success. No matter what metrics you use, your boss is concerned with only results.

Learn digital marketing course in Bangalore with the placement for your career growth.

 

Posted under: Google Analytics

Benefits of using Google Analytics in Digital Marketing

Posted on October 9, 2018 by Emarkt_Admin

Role of Data in Digital Transformation

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.”’ – Adam Audette

If we look back to the old traditional method of marketing, there was no tracking of any data. Collection of demographic and lifestyles of the customer data was done by telephone or any manual collection method which was very low in response.
Even if the data was collected the process of analyzing, mining the data, comparing with the past data and forecasting etc the technology simply did not exist.

What is Digital Marketing Analytics?

In the digital era, the data which we get via digital media, emails campaign, website visits, product purchased, contact information, product inquiries, conversations with other users, interested users etc is becoming a necessity for all the marketers.
On the other hand, measuring the metrics and gaining the insights of the websites like traffic, leads, sales etc is challenging for Digital Marketing Analytics.
Google analytics helps digital marketing analytics to measure all the challenges like Traffic Channels, Site Content, User Behavior, and Audience Demographics etc.

digital marketing analytics

What is Google Analytics?

Google Analytics is a free tool helps you to understand the digital data and user behavior on the websites. if you really want to understand the traffic, how effective is your website campaign, how well your users are interacting, how SEO performance is doing, Google Analytics will
analyze all your metrics and dimensions.

Top 10 Benefits of Google Analytics in Digital Marketing;

1. Google Analytics is a free tool

Google Analytics is a free online tool, which can be used anytime.
No subscription or any annual membership fees needed.

 2. Google Analytics will show how traffic is coming to the website

When you publish your blogs or article, you are always curious to know from where the users are coming to your websites, is it direct or via any paid advertisements etc. Google Analytics will help you know your questions answer.

3. Google Analytics will help you to find out most visited page

With Google Analytics you will come to know the most visited page of your website.

4. Google Analytics will help you know the bounce rate of your website

When visitors come to your site and do not stay back (i.e you are not doing well with your website), that means the user has bounced away. Google Analytics will help you measure bounce rate.

5. Google Analytics will help to find out what type of Device users are using

Google Analytics helps to find out which device users are using. If you know you can make your website mobile friendly, good resolution and more.

6. Google Analytics will help you to know what operating system is used to browse the website

If you know which operating system users are using you can easily frame your marketing strategies.

7. Google Analytics will help you to find out the page load time

If you come to know some pages are taking a long time to load, you can fix the issues and reduce the load time. Google Analytics will help to find which pages are taking lots of time to load.

8. Google Analytics will help you to track social performance

Today social media has become one of the important parts of digital marketing. Through Google Analytics you will be able to track user performance on Facebook, Twitter, Instagram, Google +, Pinterest, LinkedIn and more.

9. Google Analytics will help you to achieve Goals

When you have set your goals in google analytics, it will be easy for you to achieve all the objectives.

10. Google Analytics will help you to find out the location of the user’s

Google Analytics will help you track the location and to achieve target goals. With the location, you will easily come to know from which area users are coming.

How can you learn Google Analytics?

Google Academy provides certifications where you can learn Google Analytics for free. There are other multiple Institute/ channels which help you learn Google Analytics. There are some very good digital analytics training institutes, who provide trainings-cum-mentoring with a base to help you grasp various concepts of Google Analytics and teach you how to use it effectively for real businesses. You can always choose the best and reputed training institute in addition to referring to free resources available online.

Looking for a career in Web Analytics, enquire Google Analytics course at eMarket Education with best faculties having 10+ years experience in Digital Marketing.

google analytics certification

 

Conclusion

Good Analysis is the key to achieve any marketing strategy. Using Google Analytics will be no more guessing game. You will get exact data and traffic of user visiting your sites and thus how you can make a better digital marketing strategy.

Read more on Things to Know Google Analytics as Beginners

 

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Posted under: Google Analytics

Things to know for Beginners in Google Analytics

Posted on September 17, 2018 by Emarkt_Admin

Complete Google Analytics User Guide

 

“No data is better than wrong data.”

As a beginner, you will know how to log-in and set-up Google analytics with other features related such as how to set up goals, data filters, reports, dashboards, and a main important thing you will know how to analyze data via google analytics audience, acquisition, and behavior reports.

What is Google Analytics?

Google Analytics is an absolutely free tool offered by Google that helps you understand your customer through which you can track traffic to the website apart from this it will provide a details about the customer behavior.

Signing Up with Google Analytics

  1. Account Name
  2. Website Name
  3. Website URL Address
  4. Industry or Category

Why Google Analytics?

If we have a personal/professional blog or websites. we have always a few questions in our minds.

  1. How many users are visiting my website and from where?
  2. How many users do visits from Desktop, Mobile Phone, and Tablet?
  3. Which are the most popular pages on my website?
  4. Which pages do people like the most when they visit my site?
  5. How many people are viewing my website right now?
  6. Where my Visitors live?
  7. What buttons do users click as they browse my website?
  8. What time do users visit the most?

Similarly, many questions can be answered by Google Analytics. But, this is the most important point a blog/website owner should know. Google Analytics will help you to achieve your goals and objectivesme. Using Google Analytics and understanding your audience is very important. If you want a sustainable business, you need to track your data and use that for digital marketing strategies.

How does Google Analytics work?

Create a google analytics accounts to track your website. When you add a tracking code on each page of your site. You collect data each time a customer or a user visits your site. A session ends after 30 mins of being inactive. If the visitor returns to your page after the session ends, a new session will begin. After the collection of data, it sends it to google analytics. Once the data is processed into a database, it cannot be changed.

How to login to Google Analytics?

When you create an account in Google Analytics you will automatically find three things: Account, Property, and View. You can create multiple accounts with multiple property and view according to your business need. If you are the admin of the account, you can set user permissions (i.e you can add or remove user access from the account).

Google Analytics login

Filters:

Filters are basically used when you want to exclude and include data in your reports.

Google Analytics Filters

 

Goals:

Next important thing is to set up goals. Goals let you track conversions and will help to find your business objectives.

Google Analytics tutorial

 

You need to name each and every goal that you set. So that you can clearly understand the information which you get via Google Analytics reports.

If “contact us” is your goal type. Then you need to enter the page URL of a particular goal type. And this how you can track your conversion rates.

What does Google Analytics track?

Google Analytics needs a small tracking code to be placed on every page of your site you want to track. Google Analytics uses user’s information and behavior like cookies, hits, form submission, exit pages, etc with just a small bit of javascript code.

Google Analytics Dashboards:

When you create a customized dashboard you can overview your google analytics reports according to your need. You can add anything like audience reports, social media reports, etc which is necessary for your website success.

Google Analytics Audience Report:

The audience report will give you an overview of what users are doing on your website in a particular time period. It will also help to understand the demographics, Geographic and Behaviour segment, Interests, Technology, custom,  and benchmarking of the user.

Google Analytics Audience Report

 

In the above picture, we can see the number of sessions, Avg. session duration, bounce rate, page views, pages/session, number of sessions per page, and new users will give you the accurate number of things happening on your website.

Google Analytics Acquisition Report:

The acquisition reports will give you an overview of digital traffic. Through this report, you will know where the traffic is coming from like is it organic, direct, paid, display, social, referral, google ads, or email.

Google Analytics Acquisition Report

 

The above graph tells how many session, Avg. session duration, bounce rate, page views, pages/session, number of sessions per page, and new users are coming from a different medium.

Google Analytics Behavior Report:

The behavior reports will give the overview of landing pages, exit pages, searched pages, site speed, how your page title is performing, and behavior flow.

Google Analytics Behavior report

According to the above graph, we will know how many page views, unique page views, Avg. time on page, bounce rate, and exit rate are happening in the page title, search term, and event category.

Benefits Of Google Analytics:

  1. It helps to analyze the performance.
  2. We will easily figure out, where the users are coming from.
  3. Google Analytics will help us to achieve the goals.
  4. Helps to make a decision on what to target next.
  5. We can analyze our social media performance.
  6. Google Analytics helps to understand users most visited pages.
  7. With the help of customized reports, we will get accurate data.

Conclusion:

Hope now you can understand how users are coming to your website, what is bringing them to the website, even where they are located can help your digital marketing strategies.

If you are getting more traffic from the age group (25-30), from North America. Here’s where you can think of proper digital marketing strategies. Google Analytics helps you define your users and grow your business.

Once Google Analytics is set up, you will get all information or insights. With Google Analytics now you can see how your audience is performing and engaging. Now you can focus on how efficiently or strategically your website is performing.

 

I hope you found this blog informative and, if you really have any suggestions or anything you want to notify us, you can comment in the comment box. Please connect with us on Facebook and Twitter to be updated with our latest social media post. Read our latest Digital Marketing Blogs and don’t forget to subscribe to eMarket education YouTube Channel.

Also, learn how to make the best use of Google Analytics in Digital Marketing Strategy. Are you curious about Google Analytics & Reporting? To understand the complete manner in which Google Analytics can help you enhance your digital performance, enroll in our Google Analytics Course Training.

 

Posted under: Digital Marketing, Google Analytics