Difference between Google Analytics & Google Search Console

Posted on October 25, 2018 by Emarkt_Admin

Google Analytics vs Google Webmaster Tool

Google Analytics is one of the powerful tools. It helps you to analyze your data and gives you valuable information. It gives information about the audience, acquisition, behavior, and conversion. Whereas Google Search Console (alias Webmaster) helps us with SEO, Site’s Positioning, Organic Search traffic, SEO Queries, Impression, clicks and more. You can also get the information about, how Google is crawling your site and how it will review the site errors which may be interfering with indexing.

Now with the help of integration, Google Webmaster and Google Analytics data can be viewed, giving us some information and visibility side by side either its keywords or users’ behavior.

 

Google upgraded Google Search Console (Once known as Google Webmaster Tools) in May 2016.

 

Let us discuss more Google Search Console and Google Analytics, and how it is different from each other?

What is Google Analytics?

In my earlier blog, we have discussed on;

What is Google Webmaster or Google Search Console?

Google Search Console was previously known as Google Webmaster is a free tool provided by Google.  It will let you know how Google looks at your website online. It helps to fix problems and offers a lot of other features with which you can use and improve the visibility of the sites.

Google webmaster overview

 

(New Version of Google Search Console)

Google webmaster tool options(Old version of Google Search Console)

What is the use of Google Webmaster Tools?

  1. It will help you to find any technical errors related to your website.
  2. It helps you check site health, whether any errors (if any) are appearing or not like
    1. 200 -> the server successfully returned to the page
    2. 404 -> requested page doesn’t exist
    3. 503 > the server is temporarily unavailable
  3. Google Webmaster Tools will keep your website updated and healthy, will keep the visitors coming back and eventually turning them into leads. with all these help you can identify the brand growth.
  4. It helps to analyze the organic (SEO) performance of the website.
  5. Google Webmaster Tools will analyze all broken links, duplicate titles, descriptions & links to your site, etc.
  6. It will check indexing status and optimize visibility of the site.
  7. Google webmaster will monitor and resolve all malware or spam issues that will keep your site clean.
  8. Google Webmaster Tools will monitor the search engine related information like search keywords, backlinks, crawl errors, CTR, impressions, ranking data, blocked URLs, HTML errors, etc.

Difference between Google Analytics and Google Webmaster Tools

As a Digital Marketing Analyst or SEO Analyst, it is very important to know the difference between Google Analytics and Google Search Console (Google Webmaster tool).

Purpose of both the tools are different, as an analyst, you need to figure out which tool is best to use and when?

Let’s discuss in detail!!

Google Analytics Dashboard

 

A) Demographics Report

Google Analytics will help you to find out how many males and females are coming to your website.

Demographics report

B) Geographical Location Website Visitors

Location- wise report in Google Analytics

Google Analytics will help you to know from which location users are visiting your site and you can target your audiences according to locations.

Other metrics you have to check are:

C) New Visitor Vs Returning Visitors Report

new visitors vs returning visitors report in Google Analytics

Google Analytics New Visitor Vs Returning Visitors Report will help to identify whether users are really coming back for the second time to your website or not.

D) The time that your visitors spend on your site

hourly report in Google Analytics

This report will really help you understand your customer preferences for time and day. Use these data and target them wisely.

E) Is my Device User-Friendly?

Devices wise report of traffic

The above report will help you to understand which devices your users are using to coming to the website and how user-friendly your website is.

 

A) Channel Traffic

Different traffic channels in Google Analytics

This report will help you to understand from which source/medium users are coming to my site and will let you know your daily, monthly and yearly basis report.

 

A) Are my Keywords Performing?

keyword report in Google Analytics

The Keyword report will help (The above picture keywords are not mentioned) to find out which keyword is bringing most sales, brings more traffic to your website, keeps visitors on your website for longer durations, etc.

B) The most searched topic or Content

Featured content report of a website

The above report will help you to analyze the top content of your page, which content brings more traffic, which content is not performing etc.

 

A) Set up your Goal to track your website

conversion rate report

Setting up some goals will help to understand the conversion rate of the website.

Google Search Console (Google Webmaster Tool)

1) Website Performance

The performance report gives an analysis of search results.

It is divided into 7 categories:

  1. Queries
  2. Pages
  3. Countries
  4. Devices
  5. Search Appearance
  6. Search Type
  7. And Dates

performance report of Google webmaster

 

The above picture is an old version of the Google Search Console. If you are using the new version, you’ll find performance result in the performance tab. with the above data, you will able to find the top-performing pages, high CTR performance pages, clicks with keyword and how the number of impressions is doing.

performance option in New Google Webmaster

 

2) Sitemap Report

You can view the sitemaps report in both the old and new versions of the Google Search Console.

sitemaps report (new version)

When you have 10+ URL pages and 1 URL is not being indexed. Sitemaps Report will help to figure out the error and fix it.

sitemaps report (old version) in Google webmaster

The above picture is the old version of Google Search Console.

3) HTML Errors Report

Google Search Console will help you to detect HTML errors of your website.

html errors report in Google Webmaster

This report will display errors like duplicate titles or descriptions being too long. Overall it will help you understand how Google is viewing your content.

If the errors are occurring to your blog, reduce the size of the meta title or description. Keep around 160 characters for descriptions and around 60 characters for titles. Check whether you have missed writing the meta title and descriptions and don’t forget to Fetch as Google to see the changes.

4) AMP (Accelerated Mobile Pages) Report

AMP report helps you check the errors like page load time, mobile ranking, server performance, etc.

You will find the AMP report in both the old and new versions of Google Webmaster Tools. The below report is from the new version of Google Search Console.

AMP report in Google webmaster

 

 

 

 

 

5) Crawl Errors

Google Search Console will help you find out the pages which Google is unable to crawl. If there is an error in the crawling of the pages, your search engine visibility may go down.

This section is divided into two parts

  1. Site errors
  2. URL errors

crawl errors report in Google Webmaster

Site errors will give the report all the errors from your website.

URL errors will give you errors from crawling pages on your desktop and Smartphones.

Some of the error names to be fixed are:

  1. 404 errors
  2. Soft 404 errors
  3. Server errors
  4. Domain Name System error etc

6) Fetch as Google (Old) or URL Inspection (New Version)

Fetch as Google/URL Inspection is used to test how Google renders your site, how indexing is happening.

fetch as google In Google Webmaster

In the Old version of Fetch as Google, if you click fetch and render you’ll see how indexing is done.

In the New version of the URL Inspection tool, you need to click on the URL Inspection bar and inspect your URL.

url inspection option in Google Webmaster

 

 

7) URL Parameters

Using URL Parameters you can manage the duplicate content and set preferences for Google on how you want each parameter type to be treated.

url parameters in Google Webmaster

 

8) Remove URLs

Remove the URLs tool quickly help you to remove all the duplicate contents.

If you want to hide duplicate content from Google Searches, you can add the URL which is duplicate to Remove URLs tool and prior to 90 days it will automatically remove the content.

remove urls

 

 

 

9) Blocked Resources

If your website has some content that you don’t want Google to access or any other search engines, use a robots.txt file to see how search engines should crawl your content.

blocked resources

 

 

10) Links to Your Site

The Links to Your Site report in Google webmaster tools gives you the report of what websites are linking. You have to always choose a high quality of content with picky backlinks so that the link should not bring any negative SEO issues.

links to your site

11) Mobile Usability Report

Mobile Usability Report gives you an overview of design and development issues with mobile whether the mobile content is user-friendly or not?

If your mobile design is not compatible, it will increase the bounce rate and low traffic. Make sure that your content fits the screen size, good resolution and links and buttons are proper.

Mobile Usability Report

Conclusion

With the help of the above information, now you can better understand your users within the site and organic search. You can easily analyze and understand, which pages or content is important, and will give conversion rate as well you can fix all the issues.

You can integrate both Google Analytics and Google Search Console, and view all the data side by side, how landing pages, conversion rates, SEO performance, etc are doing to come up with better Digital Marketing Strategy.

Being an advertiser it is mandatory to follow Google’s procedure and guidance if you want to improve your search results. To grow your performance on Search Engine and start doing the best on Google search platform, then you really have to play by their rules. You have to pay attention to their recommendations. Most important thing is to make your website to fit their requirements and expectations. Join eMarket Education Digital Marketing Institute in Bangalore to learn how to use Google Analytics and Google Search Console to improve your Site.

I hope that you found my blog valuable for your information if you are looking for Google Analytics certification, to enhance your knowledge and practical skills.

Posted under: Google Analytics

Top 10+ Google Analytics Reports for Digital Marketing Analysis

Posted on October 15, 2018 by Emarkt_Admin

What Can Google Analytics Track?

If you are an analyst probably you have heard about Google Analytics. But what exactly does Google Analytics Track?

Google Analytics is a free tool helps you to analyze the performance of your website. With Google Analytics you can track all dimensions and metrics and sorts the visitors according to your need and demands. You can integrate other Google Products like Google Ads and Google Search Console. Install a small “Tracking Code” on each page of your website and track any campaigns, Social Performance and Advertisements.

Let’s get started with the Top 10 Google Analytics Reports/Metrics which will be helpful for every Digital Marketing Analyst.

Top 10+ Google Analytics Reports/Metrics to Track

Metrics and Dimensions are the building blocks for Google Analytics Reports.

metrics and dimensions of Google Analytics

 

 

 

 

 

 

 

 

 

 

 

 

With the help of metrics and dimensions, you can make a decision based on data, which will give you more revenue.

Google Analytics is Categorized into:

  1. Audience
  2. Acquisition
  3. Behavior
  4. Conversions

Google Analytics Audience Metrics:

1) How many Users are coming from Desktop/Mobile/Tablet?

browser data in Google Analytics

 

 

 

 

 

 

 

 

Go to -> Audience-> Mobile -> Overview
Browser Report is very necessary to check the compatibility of the users from which browser revenue is more. By creating a custom report you can segment according to conversion per browser or according to your need.

2) Users most visited Time and Day?

hours of visit metric in Google Analytics Go to -> Customization -> Custom Reports-> New Custom

hours report in Google Analytics
If you selling any products on your sites or anything. with this, you will have the better understanding of your traffic and you can decide which time is best for you to publish or sell on the website.

3) New Visitor Vs Returning Visitors

new visitors vs returning visitors metrics in Google Analytics

 

 

 

 

 

 

 

Go to Audience-> Behavior -> New Vs Returning

When there is more of returning visitors means it is a good sign that users are interested in your products and visiting again to your website.

4) Where are my Most Visitors Located?

location report in Google Analytics

 

 

 

 

 

 

 

 

 

 

 

Go to-> Audience-> Geo->Location
Now you know which location has the highest traffic and more conversions. with the help of Google Analytics report, you can target your ads for more revenue.

Google Analytics Acquisition Metrics:

5) How many Users are visiting my website daily and when?

traffic reports in Google AnalyticsGo to-> Acquisition-> All Traffic-> Source /Medium

Now you know which location has the highest traffic and more conversions. with the help of Google Analytics report, you can target your ads for more revenue.

a) Bounce Rate:

bounce rate reports in Google Analytics

Bounce rate will give the percentage of the users who left the site without viewing your pages (lower bounce rate is always better).

new users reports In Google Analytics b) New Users:

The users who visited your site for the first time

c) Pages/Session:

On Average how many visitors are reading your page before they leave your website (the greater number is always the best).

d) Sessions:

A session starts when someone loads a page and ends after 30 minutes of inactivity. All the clicks, page views, transactions etc are tracked during this activity makes one session.

e) Avg. Session Duration:

How long are your users staying on the website? The greater the number is always best.

6) The most clicked button on my website (In-Page Analytics)

In page analytics reports

To view In page analytics report you have to add an extension (In-Page Analytics) in your browser. In order to view data in your browser, you have to log in to Google Analytics account as well. This data will help you to analyze the most clicked buttons on your browser.

Google Analytics Behavior Metrics:

7) Which landing Pages do Users Visit most in my Website?

landing page reports in Google Analytics

 

 

 

 

 

 

 

 

 

 

Go to ->Site Content-> Landing Pages

The above report gives the overview of landing pages (The first page seen by the users when they visited your website). You can always combine with different segments in secondary dimensions to get best results like if you want to see traffic source add (source/medium).

8) Identify Your Top Content

site content report
Go to-> Behavior-> Site Content-> All pages

This report helps to know which content keep the user on the website for the longest time. You can identify the bounce rate and keep the good content.
a) Exit Pages
Exit Page Report in Google AnalyticsThis will help you to identify which page is not performing well and improve in the content.

b) Keywords
Choose secondary dimension as keyword and you will able to identify with which keyword users are coming to the site( Above picture keyword is not set).

9) Top Viewed Page Title Of your website

page title report in Google Analytics
Go to-> Behavior->Site Content-> All pages-> Page title

With the above report, we can get the interest of the user which field he/she is interested in.

10) Is Site Speed OK?

site speed reports in Google Analytics

 

Go to-> Behavior->Site speed-> Overview

The above report will help you to avg. page load and download time. With the site speed, you can make a website user- friendly.

Google Analytics Conversion metrics:

11) Google Analytics Goals overview report

goal overview
Google Analytics will set special goals like thank you page, contact us, form submission, downloads etc. with the above report you can get an overview of your goal completions.

Conclusion

Google Analytics has got multiple numbers of reports to cover about what is happening and why on your website. If you are new to Google analytics this is best metrics you should be familiar with. Above metrics/reports will give you enough data about your website to analyze and understand how your website is working. As you become experienced you can start using more segments and filters in your customized reports to get the best result and make a better digital marketing strategy.

Google Analytics and its conversion measurement capabilities are very important. Google Analytics is an essential analytics tool for any marketer, but making the most of it can be challenging. Google Analytics has got multiple numbers of reports to cover about what is happening and why on your website. If you are new to Google analytics this is best metrics you should be familiar with. Join Google Analytics course to understand how this particularly to those who are new to the analytics.

Read More Blogs on Google Analytics

Posted under: Google Analytics