Difference between Google Analytics & Google Search Console

Posted on October 25, 2018 by Emarkt_Admin

Google Analytics vs Google Webmaster Tool

Google Analytics is one of the powerful tools. It helps you to analyze your data and gives you valuable information. It gives information about the audience, acquisition, behavior, and conversion. Whereas Google Search Console (alias Webmaster) helps us with SEO, Site’s Positioning, Organic Search traffic, SEO Queries, Impression, clicks and more. You can also get the information about, how Google is crawling your site and how it will review the site errors which may be interfering with indexing.

Now with the help of integration, Google Webmaster and Google Analytics data can be viewed, giving us some information and visibility side by side either its keywords or users’ behavior.

 

Google upgraded Google Search Console (Once known as Google Webmaster Tools) in May 2016.

 

Let us discuss more Google Search Console and Google Analytics, and how it is different from each other?

What is Google Analytics?

In my earlier blog, we have discussed on;

What is Google Webmaster or Google Search Console?

Google Search Console was previously known as Google Webmaster is a free tool provided by Google.  It will let you know how Google looks at your website online. It helps to fix problems and offers a lot of other features with which you can use and improve the visibility of the sites.

Google webmaster overview

 

(New Version of Google Search Console)

Google webmaster tool options(Old version of Google Search Console)

What is the use of Google Webmaster Tools?

  1. It will help you to find any technical errors related to your website.
  2. It helps you check site health, whether any errors (if any) are appearing or not like
    1. 200 -> the server successfully returned to the page
    2. 404 -> requested page doesn’t exist
    3. 503 > the server is temporarily unavailable
  3. Google Webmaster Tools will keep your website updated and healthy, will keep the visitors coming back and eventually turning them into leads. with all these help you can identify the brand growth.
  4. It helps to analyze the organic (SEO) performance of the website.
  5. Google Webmaster Tools will analyze all broken links, duplicate titles, descriptions & links to your site, etc.
  6. It will check indexing status and optimize visibility of the site.
  7. Google webmaster will monitor and resolve all malware or spam issues that will keep your site clean.
  8. Google Webmaster Tools will monitor the search engine related information like search keywords, backlinks, crawl errors, CTR, impressions, ranking data, blocked URLs, HTML errors, etc.

Difference between Google Analytics and Google Webmaster Tools

As a Digital Marketing Analyst or SEO Analyst, it is very important to know the difference between Google Analytics and Google Search Console (Google Webmaster tool).

Purpose of both the tools are different, as an analyst, you need to figure out which tool is best to use and when?

Let’s discuss in detail!!

Google Analytics Dashboard

 

A) Demographics Report

Google Analytics will help you to find out how many males and females are coming to your website.

Demographics report

B) Geographical Location Website Visitors

Location- wise report in Google Analytics

Google Analytics will help you to know from which location users are visiting your site and you can target your audiences according to locations.

Other metrics you have to check are:

C) New Visitor Vs Returning Visitors Report

new visitors vs returning visitors report in Google Analytics

Google Analytics New Visitor Vs Returning Visitors Report will help to identify whether users are really coming back for the second time to your website or not.

D) The time that your visitors spend on your site

hourly report in Google Analytics

This report will really help you understand your customer preferences for time and day. Use these data and target them wisely.

E) Is my Device User-Friendly?

Devices wise report of traffic

The above report will help you to understand which devices your users are using to coming to the website and how user-friendly your website is.

 

A) Channel Traffic

Different traffic channels in Google Analytics

This report will help you to understand from which source/medium users are coming to my site and will let you know your daily, monthly and yearly basis report.

 

A) Are my Keywords Performing?

keyword report in Google Analytics

The Keyword report will help (The above picture keywords are not mentioned) to find out which keyword is bringing most sales, brings more traffic to your website, keeps visitors on your website for longer durations, etc.

B) The most searched topic or Content

Featured content report of a website

The above report will help you to analyze the top content of your page, which content brings more traffic, which content is not performing etc.

 

A) Set up your Goal to track your website

conversion rate report

Setting up some goals will help to understand the conversion rate of the website.

Google Search Console (Google Webmaster Tool)

1) Website Performance

The performance report gives an analysis of search results.

It is divided into 7 categories:

  1. Queries
  2. Pages
  3. Countries
  4. Devices
  5. Search Appearance
  6. Search Type
  7. And Dates

performance report of Google webmaster

 

The above picture is an old version of the Google Search Console. If you are using the new version, you’ll find performance result in the performance tab. with the above data, you will able to find the top-performing pages, high CTR performance pages, clicks with keyword and how the number of impressions is doing.

performance option in New Google Webmaster

 

2) Sitemap Report

You can view the sitemaps report in both the old and new versions of the Google Search Console.

sitemaps report (new version)

When you have 10+ URL pages and 1 URL is not being indexed. Sitemaps Report will help to figure out the error and fix it.

sitemaps report (old version) in Google webmaster

The above picture is the old version of Google Search Console.

3) HTML Errors Report

Google Search Console will help you to detect HTML errors of your website.

html errors report in Google Webmaster

This report will display errors like duplicate titles or descriptions being too long. Overall it will help you understand how Google is viewing your content.

If the errors are occurring to your blog, reduce the size of the meta title or description. Keep around 160 characters for descriptions and around 60 characters for titles. Check whether you have missed writing the meta title and descriptions and don’t forget to Fetch as Google to see the changes.

4) AMP (Accelerated Mobile Pages) Report

AMP report helps you check the errors like page load time, mobile ranking, server performance, etc.

You will find the AMP report in both the old and new versions of Google Webmaster Tools. The below report is from the new version of Google Search Console.

AMP report in Google webmaster

 

 

 

 

 

5) Crawl Errors

Google Search Console will help you find out the pages which Google is unable to crawl. If there is an error in the crawling of the pages, your search engine visibility may go down.

This section is divided into two parts

  1. Site errors
  2. URL errors

crawl errors report in Google Webmaster

Site errors will give the report all the errors from your website.

URL errors will give you errors from crawling pages on your desktop and Smartphones.

Some of the error names to be fixed are:

  1. 404 errors
  2. Soft 404 errors
  3. Server errors
  4. Domain Name System error etc

6) Fetch as Google (Old) or URL Inspection (New Version)

Fetch as Google/URL Inspection is used to test how Google renders your site, how indexing is happening.

fetch as google In Google Webmaster

In the Old version of Fetch as Google, if you click fetch and render you’ll see how indexing is done.

In the New version of the URL Inspection tool, you need to click on the URL Inspection bar and inspect your URL.

url inspection option in Google Webmaster

 

 

7) URL Parameters

Using URL Parameters you can manage the duplicate content and set preferences for Google on how you want each parameter type to be treated.

url parameters in Google Webmaster

 

8) Remove URLs

Remove the URLs tool quickly help you to remove all the duplicate contents.

If you want to hide duplicate content from Google Searches, you can add the URL which is duplicate to Remove URLs tool and prior to 90 days it will automatically remove the content.

remove urls

 

 

 

9) Blocked Resources

If your website has some content that you don’t want Google to access or any other search engines, use a robots.txt file to see how search engines should crawl your content.

blocked resources

 

 

10) Links to Your Site

The Links to Your Site report in Google webmaster tools gives you the report of what websites are linking. You have to always choose a high quality of content with picky backlinks so that the link should not bring any negative SEO issues.

links to your site

11) Mobile Usability Report

Mobile Usability Report gives you an overview of design and development issues with mobile whether the mobile content is user-friendly or not?

If your mobile design is not compatible, it will increase the bounce rate and low traffic. Make sure that your content fits the screen size, good resolution and links and buttons are proper.

Mobile Usability Report

Conclusion

With the help of the above information, now you can better understand your users within the site and organic search. You can easily analyze and understand, which pages or content is important, and will give conversion rate as well you can fix all the issues.

You can integrate both Google Analytics and Google Search Console, and view all the data side by side, how landing pages, conversion rates, SEO performance, etc are doing to come up with better Digital Marketing Strategy.

Being an advertiser it is mandatory to follow Google’s procedure and guidance if you want to improve your search results. To grow your performance on Search Engine and start doing the best on Google search platform, then you really have to play by their rules. You have to pay attention to their recommendations. Most important thing is to make your website to fit their requirements and expectations. Join eMarket Education Digital Marketing Institute in Bangalore to learn how to use Google Analytics and Google Search Console to improve your Site.

I hope that you found my blog valuable for your information if you are looking for Google Analytics certification, to enhance your knowledge and practical skills.

Posted under: Google Analytics

Funnel in Google Analytics for Digital Marketing Success

Posted on October 17, 2018 by Emarkt_Admin

Why Goals Funnel in Google Analytics?

Are you wondering why your users are not converting? Do you really count the path users are taking? If not, you are losing the conversion rates.

Goal funnels are an action or steps that user must go before getting converted (like purchasing any products). Goal funnel is important in Google Analytics for every website because you can easily identify your customers or users where they are dropping off, low converting users etc. For digital marketing success, every analyst needs to note down accurate view of the users.

For Example: If a user goes to an E-commerce site to buy Jacket and couldn’t complete the purchase, Goals funnel really helps to identify why the user drop-off, is there a problem in a page or any payment gateway.

What is a Google Analytics funnel?

A Google Analytics Funnel measure or analyze the path which users take from start to the end of the web pages. A funnel is set with a goal to achieve the conversion rates on specific user behaviors.

google analytics funnel

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What are the types of Google Analytics Funnels?

There are 4 types os funnel in Google Analytics:

1) Goal Funnel

Goal Funnel is a path of the web pages where you want your users to complete the goal which is already set like form submission, downloads, sign up newsletter etc.

2) Sales Funnel

Sales Funnel is used in e-commerce web portals where you want your user to complete the goal which is set like check out process, payments etc.

3) Multi-Channel Goal Funnel

Goal Funnel takes into an account of the role played by multiple marketing channels in the conversion path.

4) Multi-Channel Sales Funnel

Sales Funnel takes into an account of the role played by multiple marketing channels in the conversion path.

How to Set up Funnel in Google Analytics?

To Set-up a Funnel in Google Analytics:

Step 1: Go to the Google Analytics Reports

Step 2: Click Admin Button

Step 3: Go to Goals

goals

 

 

Admin-> View-> Goals-> New Goal

new goal

Step 4: Give a name to your Goal

Once the Goal is created you won’t be able to delete it. You can only choose ON/OFF icon to keep it active or inactive.

Let’s discuss in details:

a) Goal Setup

You can create your goal as a template or custom goal.  Let’s say like you want to track how many users went till the payment page of your website.

goal set up

b) Goal Description

Name the goal something you will remember and easily measure the metrics. Choose one name on the given box and choose “Destination”. You can only select goal funnels feature with the destination.

goal description

c) Goal Details

Once you are done with goal description, Go to the goal details.

goal details

As per the above picture, each step denotes the web page where your visitors must pass through to reach a goal.

a) URL Goals

You need to create a unique URL for each page so that the user can view and order. if it is an e-commerce site they can purchase. We can provide a name and add the URL.

You can go to Google Analytics Account and click:

Behavior->Site Content-> All Pages

Just to see how  URL name is assigned for users to view.

Example: Above “check out ” “check out” is assigned only to track who went till check out page in funnel report. Click “ON” button on required option (This button will affect only the funnel visualization report, not conversion reports or goal completion metrics).

At last click on “verify goals” button to track your goals and data properly.

You are done with your goals funnel!!

b) Funnel Visualization Report

After creating a goal funnel, Check your Goal metrics in Conversion Report.

Go to-> Conversions ->Goals->Funnel Visualization

funnel visualization report

The Funnel Visualization Report is one of the best way to understand the user flow of your website.

As you can see the screenshot Total 265 users are entering through the home page and 136 existed from the site. With the Funnel Visualization report, you will know the interest of the people if they are dropping off, you can take them to other page or show them some promotion.

How should a good Google Analytics Funnel Be?

A good Google Analytics Funnel Should able to measure and manage all the path that users take from entrances to the exits. This will help your website to improve its pages and view the loophole.

Google Analytics Funnel

 

 

 

 

 

 

 

 

 

 

 

(source: www.shootorder.com)

Above picture shows that if google analytics funnel is not set, you can attract the poor quality of traffic, poor content and bad visibility, poor calls to action and bad enquiry process for service industries.

Using Google Analytics Funnel you can rectify all the mistakes and match your objectives.

10 Benefits of using Google Analytics Funnel for Digital Marketing Success

1. Google Analytics Funnel will analyze funnel data for each unique segment. This is useful when you want to see different segments traffic or compare them like organic vs search.

user flow2. Shopping Behaviour Analysis

Shopping behavior analysis

 

Shopping Behaviour Analysis will help you to analyze how many users came to the website viewed the product and went to the checkout page.  Google Analytics will help you check percentage rate of Abandonment. You can also check New Visitors vs Returning Visitors and your Shopping progress.

3. Checkout Behaviour Analysis

Checkout Behaviour Analysis

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Checkout Behaviour Analysis will help you know what type of users are coming to purchase (like from browser, keyword, campaign, device, source etc). It will help to know checkout progression and percentage of completion. With Checkout behavior analysis you will know at which step user drop off and you can target them again with digital marketing strategy.

4. Product Performance

Product Performance

 

 

Product performance analysis will help to know the product revenue, unique purchases, Quantity, Avg. price, Avg. Quantity,  Basket-to-details rate etc.

5. Sales Performance

Sales Performance

 

Sales performance analysis will help to know the revenue of the products. With this report, you will know whether you have achieved your sales target or not.

6. Product list Performance

Product list Performance

 

Product list performance will help you know who viewed and clicked your product list, product list CTR, Product Add to Basket, Product checkout etc.

7. Track Internal Promotion and Other coupons

 Internal Promotion and Other coupons

 

If you have added any internal promotion,  order coupons, product coupons or affiliate coupons. Google Analytics Funnel will help to track the internal promotion views, clicks, CTR, Transactions, Avg. Order Value, Unique purchases via Coupons and how much revenue did you get from every promotions and coupon that you run on your website.

8. Top conversion paths

Top conversion paths

 

 

Google Analytics Funnel will help to know the top conversion paths and conversion value. As per the above picture, As an analyst, you need to have a clear understanding of first touch, last touch, and conversion. If you are not able to do visually the path analysis, download the file in excel and divide it by first touch and last touch and see which traffic is bringing most conversion.

9. Time Lag

Time Lag

 

 

 

 

 

 

 

 

 

Google Analytics Funnel report will help you to do time lag analysis. With the above report, you will be able to find the time lag in days how many conversions and conversion value you are getting.

10. Path Length

Path Length

 

 

 

 

 

 

 

 

Google Analytics Funnel report will help you to give path length analysis. With the above report, you will be able to find the path length in interactions how many conversions and conversion value you are getting.

Conclusion

The Google Analytics Funnel report gives the visual view of overall conversions and conversion rate. After setting up the funnel be sure you are getting what you wanted to track and think of creating a few more goals if you haven’t done. The Funnel visualization report will help you to identify issues you are facing in digital marketing strategy and will identify the opportunities for website performance, conversion rate, grow your business and succeed.

Every business goal is to make a sale. If you really want to increase the sales, first and foremost thing you have to do is patching your pot holes on your searchers journey. To patch such pot holes you have to identify where they are. Now learn with eMarket Education how Google Analytics Funnel is going to be beneficial in Digital Marketing.

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Posted under: Google Analytics

Things to know for Beginners in Google Analytics

Posted on September 17, 2018 by Emarkt_Admin

Complete Google Analytics User Guide

 

“No data is better than wrong data.”

As a beginner, you will know how to log-in and set-up Google analytics with other features related such as how to set up goals, data filters, reports, dashboards, and a main important thing you will know how to analyze data via google analytics audience, acquisition, and behavior reports.

What is Google Analytics?

Google Analytics is an absolutely free tool offered by Google that helps you understand your customer through which you can track traffic to the website apart from this it will provide a details about the customer behavior.

Signing Up with Google Analytics

  1. Account Name
  2. Website Name
  3. Website URL Address
  4. Industry or Category

Why Google Analytics?

If we have a personal/professional blog or websites. we have always a few questions in our minds.

  1. How many users are visiting my website and from where?
  2. How many users do visits from Desktop, Mobile Phone, and Tablet?
  3. Which are the most popular pages on my website?
  4. Which pages do people like the most when they visit my site?
  5. How many people are viewing my website right now?
  6. Where my Visitors live?
  7. What buttons do users click as they browse my website?
  8. What time do users visit the most?

Similarly, many questions can be answered by Google Analytics. But, this is the most important point a blog/website owner should know. Google Analytics will help you to achieve your goals and objectivesme. Using Google Analytics and understanding your audience is very important. If you want a sustainable business, you need to track your data and use that for digital marketing strategies.

How does Google Analytics work?

Create a google analytics accounts to track your website. When you add a tracking code on each page of your site. You collect data each time a customer or a user visits your site. A session ends after 30 mins of being inactive. If the visitor returns to your page after the session ends, a new session will begin. After the collection of data, it sends it to google analytics. Once the data is processed into a database, it cannot be changed.

How to login to Google Analytics?

When you create an account in Google Analytics you will automatically find three things: Account, Property, and View. You can create multiple accounts with multiple property and view according to your business need. If you are the admin of the account, you can set user permissions (i.e you can add or remove user access from the account).

Google Analytics login

Filters:

Filters are basically used when you want to exclude and include data in your reports.

Google Analytics Filters

 

Goals:

Next important thing is to set up goals. Goals let you track conversions and will help to find your business objectives.

Google Analytics tutorial

 

You need to name each and every goal that you set. So that you can clearly understand the information which you get via Google Analytics reports.

If “contact us” is your goal type. Then you need to enter the page URL of a particular goal type. And this how you can track your conversion rates.

What does Google Analytics track?

Google Analytics needs a small tracking code to be placed on every page of your site you want to track. Google Analytics uses user’s information and behavior like cookies, hits, form submission, exit pages, etc with just a small bit of javascript code.

Google Analytics Dashboards:

When you create a customized dashboard you can overview your google analytics reports according to your need. You can add anything like audience reports, social media reports, etc which is necessary for your website success.

Google Analytics Audience Report:

The audience report will give you an overview of what users are doing on your website in a particular time period. It will also help to understand the demographics, Geographic and Behaviour segment, Interests, Technology, custom,  and benchmarking of the user.

Google Analytics Audience Report

 

In the above picture, we can see the number of sessions, Avg. session duration, bounce rate, page views, pages/session, number of sessions per page, and new users will give you the accurate number of things happening on your website.

Google Analytics Acquisition Report:

The acquisition reports will give you an overview of digital traffic. Through this report, you will know where the traffic is coming from like is it organic, direct, paid, display, social, referral, google ads, or email.

Google Analytics Acquisition Report

 

The above graph tells how many session, Avg. session duration, bounce rate, page views, pages/session, number of sessions per page, and new users are coming from a different medium.

Google Analytics Behavior Report:

The behavior reports will give the overview of landing pages, exit pages, searched pages, site speed, how your page title is performing, and behavior flow.

Google Analytics Behavior report

According to the above graph, we will know how many page views, unique page views, Avg. time on page, bounce rate, and exit rate are happening in the page title, search term, and event category.

Benefits Of Google Analytics:

  1. It helps to analyze the performance.
  2. We will easily figure out, where the users are coming from.
  3. Google Analytics will help us to achieve the goals.
  4. Helps to make a decision on what to target next.
  5. We can analyze our social media performance.
  6. Google Analytics helps to understand users most visited pages.
  7. With the help of customized reports, we will get accurate data.

Conclusion:

Hope now you can understand how users are coming to your website, what is bringing them to the website, even where they are located can help your digital marketing strategies.

If you are getting more traffic from the age group (25-30), from North America. Here’s where you can think of proper digital marketing strategies. Google Analytics helps you define your users and grow your business.

Once Google Analytics is set up, you will get all information or insights. With Google Analytics now you can see how your audience is performing and engaging. Now you can focus on how efficiently or strategically your website is performing.

 

I hope you found this blog informative and, if you really have any suggestions or anything you want to notify us, you can comment in the comment box. Please connect with us on Facebook and Twitter to be updated with our latest social media post. Read our latest Digital Marketing Blogs and don’t forget to subscribe to eMarket education YouTube Channel.

Also, learn how to make the best use of Google Analytics in Digital Marketing Strategy. Are you curious about Google Analytics & Reporting? To understand the complete manner in which Google Analytics can help you enhance your digital performance, enroll in our Google Analytics Course Training.

 

Posted under: Digital Marketing, Google Analytics