Simple Steps to Learn Google’s URL Builder and UTM Parameters

Posted on October 10, 2018 by Emarkt_Admin

 Did you track your Campaign in Google Analytics Today?

When you are ready with your campaign, and you don’t know how it is going to perform in sense of traffic, deals, leads etc. You don’t have an answer which campaign really perform well. Take it easy! use Google’s URL Builder and UTM Parameters to track all your campaigns for effective results.

 What is Google’s URL Builder?

Google’s URL Builder simply allows you to add a special tracking code or tagging to your URL.
When you create a particular email marketing campaign or any other campaigns:

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/

Instead of above link you use:

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/?utm_source=oct1-newsletter&utm_medium=email&utm_campaign=Benefits_GA

Extra added links are tracking code or else known as UTM Parameters.

What are UTM Parameters?

UTM (Urchin Tracking Model)  parameters are tags or you can say parts of URL, which is used to track the performance of campaigns.

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/?utm_source=oct1-newsletter&utm_medium=email&utm_campaign=Benefits_GA

As per the above link an overview of UTM parameters:

Campaign Source: This tells Google where the traffic is coming from like search engine, newsletter name, or other sources.
Example: utm_source=oct1-newsletter
Campaign Medium: This will help you to identify a Medium(which source it is coming from).
Example: utm_medium=email
Campaign Name: This simply describes your campaign( Blog is related to Benefits of Using Google Analytics)
Example: utm_campaign=Benefits_GA

How to use Google’s URL Builder with UTM Parameters?

With UTM parameters you can make very effective and attractive URL’s
Follow the simple steps:
Step 1. Go to Google’s URL Builder (for websites)
Google Play URL Builder (for Android-app ads)
iOS Campaign Tracking URL Builder ( for iOS- app ads)

Note: If ads are on Android app, use the Google Play URL Builder. If ads are on the iOS app, use the iOS Campaign Tracking URL Builder. Otherwise, use Google’s URL Builder.

Step 2: Enter the link where you want the traffic.
https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/

Step 3: Enter 3 main UTM parameters (i.e what you want to track)

Google's url builder

The link will be automatically generated:

generated campaign url

Step 4: To convert URL to short link Google will automatically shorten the link via Bitly
=> You Should have bitly sign-in Account.

Step 5: Copy the link and paste it to your email newsletter or any other campaigns to track the users.

My Campaigns in Google Analytics

After you are done with your attractive campaign building, You’ll always want to know how many clicks, leads, converted reports etc.
Log-in into your Google Analytics. If you haven’t signed up into Google Account. Read more about THINGS TO KNOW FOR BEGINNERS IN GOOGLE ANALYTICS.
Once you are logged in to Google Account.

Go to Acquisition -> Campaigns

 google analytics campaigns result

 

campaign success measure

Here you will see how many people are visiting your campaign, what the bounce rate, how long they are staying, how many are getting converted etc.

Benefits of Google’s URL Builder

1. Helps to shorten the link.
2. Helps to identify from where your website traffic is coming from – social media videos, blogs, articles, images, etc
3. This helps to identify what kind of source it is coming from.

Conclusion

Google’s URL Builder with UTM Parameters provides valuable information about traffic. Help you track all your campaigns, boost your sales and overall marketing strategy. Being an excellent marketer sometimes the crucial aspect is to measure success. No matter what metrics you use, your boss is concerned with only results.

Learn digital marketing course in Bangalore with the placement for your career growth.

 

Posted under: Google Analytics

Advantages of Google Ads certification for students

Posted on October 9, 2018 by Emarkt_Admin

Importance of Google Ads Certification for Students

Know Why you Should get Google Ads Certified?

Google Ads Certification for Students!

Before we start our core discussion here, just go through the below questions –

Google Ads Certification Questions

Well folks, if you have these kinds of questions in your mind, let me tell you that you have come to the right place to find the solution. I am going to tell you all the answers for the above queries related to Google Ads Certification for students.

Understanding Google Ads Advertisement Tool

Listen, mates, before you try to understand the benefits of Google Ads certification, I think it is better I help you to understand the Google Ads tool.

Understanding Google Ads Advertisement Tool

Let me just give you a brief explanation here.

Google Ads is an advertising method through online by Google. This tool supports the business people to target and reaches their potential customers immediately. Google Ads allows website owners to show their online advertisements on Google’s network.

Companies can show their ads in the formats of text ads, images ads, gif ads, video ads. Let me tell you in much detail – When customers type any business related keywords of yours, you can show your ads on search engine results.

All you need to do is target those keywords and bid for those and pay when your targeted audience clicked on the ads. Google Ads allow you to target only customers who are seeking for the product & services that you provide.

Here the biggest advantage is you can show your ads on top of the page results in Google. In a similar way, you can show you display ads on Google’s search partner sites. When you go to YouTube and see any video, have you come across video advertisements by Google? Where you will get the option to skip ads within 5-6 seconds. All these ads are created through the Google Ads tool.

I can guess, what questions are running in your mind right now.

A lot of questions will be there, let me give you – Google Ads Certification Program.  

What is Google Ads Certification

The Google Ads certification is a certification given by Google for those people who exhibit ability in all the aspects of the subject in Google Ads.

Google Ads Certification

Google Ads Certification enables a person to prove to everyone that Google accepts them as a specialist in Digital marketing through Google Ads tool. Now let me tell you how you can pass the exams – In order to get certification in Google Ads, one candidate needs to pass the Google Ads Fundamental exam and one among other additional exams.

Important Google Ads Examinations

You can find out these exams at Google Academy, where you will find plenty of examination and tutorial videos by Google. I haven’t listed out all the available exams in Google academy, but whatever is important for an aspiring student, I have added above.

Google Ads Certification for Students

 Google Ads Certifications are really good to have for those students who are looking to have –

Google Ads PPC Career

Suppose if you are a student who pursuing your studies and wants to get a job right after your completion of the job, I would definitely recommend you to have Google Ads Certification. Because the certification is given by Google, you are literally taking the value of your resume to the next level.

As a student who doesn’t have any work experience, but with Google’s recognition, your chances of getting placed after the academic year are more.

But is it enough to grab a digital marketing job in the market?

You will find out answers down.

Benefits of Google Ads Certification for Students

Let me take out and clarify all those queries regarding the Google Ads Certification. Here we go –

1) Who all can do Certification in Google Ads?

Google doesn’t keep any restrictions on giving certification to all. All you need to do is register in Google Academy with your mail id and follow the guidelines given by Google. There is no requirement of particular educational qualification, age limit, or any sort of limitations for writing Google Ads Certification.

Who can Do Google Ads Certification

We offer the best Digital Marketing Training program and placement after completing the course. So, don’t ever concern about criteria, eligibility to possess certification in Google Ads. It is widely open to all.

2) Benefits of Google Ads Certificate

With the help of Google Ads certifications, you can demonstrate your proficiency and skills in the above segments in Google Advertisements.

 

3) The job just after completing the Certification in Google Ads

 This is the most commonly asked question among students,

Can I get a job with Google Ads Certification?
Is it the last thing I want?

PPC Google Ads Job

Read our blog about  GOOGLE ADS CERTIFICATION IN DIGITAL MARKETING INTERVIEW. Just go through it and you will definitely understand the importance of Google Ads Certification in a job interview.

And just in case if you’re concerned or have a query about the scope of Career after Google Ads certification. Let me tell you if you are interested to start a career in Digital Marketing. You know everything goes online now, businesses are targeting their customers in the online market. They require specialists who can run their campaigns efficiently and bring targeted numbers.

So for all the companies who want to target their audience through an online podium, requires a Digital Marketer. There is no particular industry for digital marketers; you guys are welcomed to all the industry that needs Digital marketing services. Don’t worry about the Scope of Digital Marketing Career

Google Ads Certification is an Added Advantage for Students

youtube.com/watch?v=B9FCKIoOMBI

Advantages of Google Ads Certification for students

Yes, so that is what I have to say for the students who would like to do Google Ads Certification.

Bottom Line is – Google Ads Certification is an added Advantage for Students.

 

For Latest Digital Marketing Trends & Tips. If you wish to start a Digital Marketing Career, then check out our –

PPC Course | Google SEO Certification  | SMM Course

 

Posted under: Google Ads Certification