Does Alexa Ranking Factors Matter for SEO?

Posted on June 6, 2017 by Emarkt_Admin

Alexa Ranking Check

Alexa Internet Inc, a California based company which provides web traffic analytics along with global rankings of websites worldwide. It is a wholly-owned subsidiary of Amazon group. The Alexa toolbar collects data on browsing behavior which is then transferred to the Alexa website, where they are stored & analyzed.

Using the Alexa Pro service, website owners can access more accurate website data & analyze their website’s performance or ranking on SERP (Search Engine Ranking Page). As of 2015 data, 6.5 million people visit Alexa website monthly.

Alexa Ranking Factors

According to Alexa website, the rank is calculated based on a combination of unique visitors to the website & number of page views on the site over the past 3 months. The website with the highest combination of the above two-factor ranks better. Owners using Alexa Pro services can get better results and analysis.

How Alexa Rank is Measured

Alexa website has confirmed that any website with a rank of more than 1,00,000 is a rough estimate & the closer the site gets to #1 rank more the chances for the site owner to access better analytics & exact rankings.

Improve your Alexa Rank

What is Alexa Rank in SEO?

Ranking has always been a relative factor that shows your performance in comparison to others clearly not considering the KPI for important to your area of interest.

Similarly, Alexa Rank is a relative factor of website rankings worldwide based on the traffic & unique page visitors to your website & also acknowledged by Alexa website that websites having rank more than 100,000 can assume it to be a tentative ranking & not exact.


Ranking Factors of Alexa


According to MOZ & other top websites, Alexa ranking is not that important factor to consider while evaluating your website’s SEO performance. To summarize the below points can justify, why Alexa rank is not that important:-

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does alexa rank matter for seo

From the above points, we can clearly say that Alexa rank has no significant impact on SEO performance. However, if any website owner is very much addicted to these metrics, then he/she should follow the Best SEO Practices every Digital Marketing company follows to ensure the client’s website has a better organic rank in the SERPs.

Does Alexa Rank Matter?

To answer this in simple terms, most people use Alexa rank to access their websites in comparison to their closed competitors. However, this comparison can be vague in case the comparison is not fair on all KPI.

Example:  Let’s say A & B are two websites in the same business but with different resources, different market share & different website experience for their users. Most importantly, let’s assume A is superior to B in every KPI & also has great financial power.

Just because B is in the same business, comparing Alexa rank for both the website will be unfair to access the performance of B. In terms of revenue generation, B might be performing better & meeting the goal of its promoters.

Another reason for the great buzz around the Alexa is because many venture capitalists ask for Alexa rank before making any investment in a website or any online based company. VCs use this rank as a KPI to get an overall idea of the website’s performance & if their investment will give them ROI in the future. At the end of the day, money does matter for people.

people look for the Alexa rank before venturing the capital into a business

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Tips to Boost Your Alexa Rank

1- 100000 Alexa Rank range is good


The picture clearly shows that it’s easy to reach 100,000 ranks in Alexa but very difficult climb up the slope with high gradient, if a website owner wants a rank between 1-1000000.

For those owners who are obsessed with the Alexa rank, here are some tips which every website owner must follow to ensure a better Alexa rank:-

Great content for better ranking

From the above points, it can be said that following the best SEO practices will surely help you get a good Alexa rank as the best SEO practices always help get more traffic, but Alexa rank has no significant effect on SEO performance of a website.

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