Career in Digital Marketing in India

Posted on March 7, 2019 by Emarkt_Admin

Digital Marketing Career

Digital Marketing is a science of spreading your voice and show your brand across the web with constant interaction with your prospecting clients and existing clients in online media.

For best performance in digital marketing, most effective digital marketing channels are such as:

  1. Content Marketing
  2. Search Engine Optimization
  3. Pay Per Click Google Ads
  4. Social Media Marketing
  5. Image and Video Marketing
  6. Affiliate Marketing

Digital Marketing Course Eligibility Criteria:

No, there are no eligibility criteria for this course.

For digital marketing, I, don’t think you need a personalized degree. But for the qualification, you need a degree. Digital marketing is a very vast field and getting more and faster day by day. So to survive in this field you need to be updated with field

But Having a Marketing degree would be preferable education required for a career in the digital marketing field will vary, depending on the position. Generally, earning digital marketing certification is a good start.

Digital Marketing Jobs by 2020:

As per research was done in 2018, it is expected that 18 lakh jobs will be created by 2020. Companies are in urgent need for skilled digital marketers to build up their business presence and to beat the competitors in the market.

India today says hybrid jobs like IoT Engineer, Digital Marketing specialist, Machine Learning Engineer are in huge demand at present.

Required Digital Marketing Skills:

Digital Marketing Career Path:

If you are a fresher, a student or a job seeker Can take SEO, PPC or Social Media Specialization is better than doing the complete digital marketing course. Basic knowledge of internet marketing is enough to start a career in digital marketing.

If you have any prior experience in the Search Engine Optimization process or Pay-Per-Click Advertising or any other segment of digital marketing, and now wants to gain advanced-level knowledge of digital marketing, then you can take new digital skills by taking up the choice of course in digital marketing. We recommend this for individuals who are already into this professional and willing to take their career to the next level in digital marketing and for the entrepreneurs who are planning to expand their online ventures.

Average Salary for Digital Marketers:

Above mentioned figures are roughly quoted by considering stats from job mediums, pay scale may differ from industry to industry.  All in all digital marketing career have a huge demand in the market.

Conclusion:

There are Two Sides to Digital Marketing, one for freshers and one for experienced professionals.

For freshers, it is vital that the candidate must be aware enough and have common sense. Go through the basics of Digital Marketing on the internet, read the basics such as SEO, Social Media, PR, Websites, Copywriting and read a lot of case studies.

Here is the most important thing which half of the candidates forget to do.

To go before an interview, always go to the company website. Most Important. Try to see the website as a Digital Marketer, not a visitor. Make educated guesses as to why that button is here, What text is on the slider, what are they doing on Social Media.

Now, once you have gone through the website, try to make few strategies for yourself for the company keeping the objective very clear in mind. Yes, it’s extremely critical. An objective can be like anything such as increasing likes on Facebook, increasing visitors on the website, make YouTube video views high, increase payment conversions or some other thing to increase the visibility of the site.

To gain a strong understanding in how Digital Marketing Works, get enroll in digital marketing course today !

Posted under: Digital Marketing

7 ProTips to Enhance Your Career in Digital Marketing

Posted on November 17, 2017 by Emarkt_Admin

How to Start a Career in Digital Marketing?


How to learn Digital Marketing or How to enhance my techniques in Digital marketing?

These are the repeated questions asked by people who want to start a Digital Marketing career or to build a bright future in Digital Marketing. In this blog, I am going to tell you guys some of the simple steps which you need to take care of your digital marketing strategies.

This blog is for those guys who are desperate to have a Great Career in Digital Marketing.

Enjoy Reading!

Digital Marketing Era Forever

Digital Marketing made the online marketplace a more attractive mode of doing business & also made it more affordable & even a playground for every playmaker. But with time very few companies have capitalized on the true potential of this powerful segment of Marketing effectively.

Digital Marketing Simplified

Everyone Trying to Get Something Out of the World Wide Web

Digital Marketing: In simple terms marketing your online assets in the Digital Marketplace and with the right targeting options & relevant keywords.

 

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Digital Marketing is one & the same thing whether implemented in Congo or America the only thing that varies is, how you use different channels of online marketing, your Digital Marketing strategies & How you prioritize your different Digital Marketing Channels? In this blog, I would like to share our experience of 14+ years in the Digital Marketing Industry both in training & as a consultant on, How you should proceed with your live campaigns so as to make the most of it?


7 Tips to Boost Your successful Digital Marketing Career (डिजिटल मार्केटिंग में करियर)

 

  1. #1: T-shaped marketer:

It is way back started in the 1990s again came into the limelight in recent days. So many experts like Rand Fishkin (Ex MOZ), Mike Tekula, Neil Patel talked about this concept some supported and some denied it. Basically, a T-shaped marketer refers to having in-depth knowledge of one subject and knowing the basics of other related subjects.

For example: Take the example of digital marketing,

This platform contains so many fields, such as:

 

T-Shaped marketer can lead b good digital marketing career

Image credits: MOZ

As shown in the above picture having sound knowledge in SEO and having a light level of knowledge in other digital marketing fields. This skill sets benefits you to get success in the digital marketing career. A T-shaped marketer can handle unbalanced situations in a company but there a few aspects to take care of becoming a T-shaped marketer. Digital marketing is a platform in which all the wheels of a car have to run smoothly.  Though you have knowledge in many areas you should respect the expert in their stepdown fields. Build up relationships to sail the boat of a digital marketing career smoothly with harmony.

 

#2: Make SEO & Social Media the Karan-Arjun

As said above to supercharge your career in digital marketing take the help of related fields. Search engine optimization & Social Media Marketing the most in-demand Digital Marketing channels at the moment. Both are dependent on each other and can surely affect website performance in terms of traffic & ranking if not done properly.

Search Engine Optimisation helps you to rank organically for relevant keywords by adding the relevant keywords as content as well as optimizing the website. At the same time, social media sites are traffic bombs ready to explode with high traffic if implemented in the right way. A majority of internet users are most active on Social Media websites for a long time rather than in any 3rd party websites.

In the initial stage of a website where ranking organically is a bit difficult, marketers can leverage this opportunity to drive traffic to their website from social channels thereby making branding for the company as well as helping in direct traffic in the Future.

Also if a website has a lot of pages & not all pages have been indexed & users type in the search query box the company name, the Social Media profiles of the company will always come on the top results rather than other pages of the website due to high domain authority of the Social Media Websites. Here is a clever marketer, one should share the links to the pages which have not been indexed and drive the traffic through Social Media.

Example: When I type eMarket education, the SERP shows the Home Page followed by few Social Media Profiles which also help us to drive traffic to our website. So for us, it’s very important to share key information on our social media sites with equal importance as we share on our website.

 

#3: Live SEO, Breathe SEO, Sleep SEO

The only Online Marketing channel that will give you results for your company. Once your SEO strategy or your website becomes 100% SEO optimized than a majority of your work is done in terms of Digital Marketing to rank your pages in the top results and that too you don’t have to pay anything to search engines for the same. It also ensures your traffic is not affected even though your competitors are bidding for the same keywords to have a better ranking. During cash crunch situations SEO only helps you to get traffic & generate leads.

Based on a survey from Statistics a majority of people prefer organic results rather than PPC results. 

 

 

 

Google SEO training

Google Loves SEO Optimised Websites with Quality Content 

 

#4: Bombard Creativity in your Website & Social Channels

People in this fast-moving world have very limited time to pay attention to any information shared until it is presented in such a manner that draws their attention to have a look in detail. The content-making industry has also evolved over time from long text to short text to images to video to short videos & finally at the moment GIFs.

The current scenario demands creative content with a short crisp size, i.e in max 6 seconds a company has to deliver the entire message to its targeted audience that too in a manner that really outnumbers from its competitors.

We as a Digital Marketing Institute believe Social Media marketing courses are 60% creativity & 40% learning. In the duration of the digital marketing course, we encourage our students to focus on their creativity skills.

For example, Volkswagen came up with a very creative ad to share the teaser of its coming car on Facebook.

 

#5: The World is in Mobile, Where are You?

When PC was invented it was a luxury for many but now the same device even laptops have become redundant for many. With the invention of smartphones, phablets, tablets, etc the world is moving towards handier & the go usable devices.

Based on our experience as a Digital Marketing Institute & Online Marketing Agency, we have seen over the years more clients focus more on mobile devices & a majority of the website traffic also comes from mobile or apps. Some companies have also moved their business to mobile apps only. Social Media sites that have a large number of active users at any time of the day for any particular location also are witnessing a major shift in traffic from the desktop version to mobile applications. Acknowledging the heavy demand, Social Media giant Facebook also introduced many mobiles only kind ad copy formats like Mobile Canvas, 360 Degree videos & photos, etc. Even Google Mobile searches have surpassed desktop searches.

Such changes give a clear indication that it’s time to go Mobile else the line may become busy for you later. So if you are not having a mobile-friendly website & not following mobile SEO practices it’s high time to decide on your priorities. 

 

#6: Use the Beauty of PPC Remarketing

Just like Leh-Ladakh is one of the most beautiful parts of the Himalayas, similarly, Re-Marketing is the beauty of Digital Marketing. But most companies either don’t use this feature or are not aware of what remarketing actually is?

Re-Marketing: Re-targeting your website visitors who have bounced from your website with a new ad copy in order to attract them back to your website and initiate an engagement or any kind of action. Re-marketing can be done through Google Adwords or Facebook. Dynamic remarketing can also be done and is mostly used by e-commerce or travel-based companies where the same ad copy related to their search follows them for a specific period of time.

While creating the remarketing list in Google Adwords or a custom audience on Facebook be clear with the type of audience you want to re-target. If you have a large database of email ids of people subscribed to your blog then you can also re-target them using these data specifically to them only.

 

#7: Integrating SEO, PPC, Social Media & Email to get the best of the Digital Marketing results

Learn Digital Marketing Strategies

Integrating all Digital Marketing Channels for Better Results

Starting with a website but not sure how to market it?

Adding up to the above-mentioned points To boost your career in digital marketing having a basic knowledge of HTML and graphic design would help to make you stand out among the less technically minded candidates.

Enhance your networking with other digital professionals, make friends and contacts in the industry, and turn yourself into a potential candidate for new positions and jobs. This is a vital point that brings you growth in the digital marketing career.

Strategies are something that the Best Digital Marketing Institute can teach and has to be completely decided and changed based on the product/service to be marketed, the target audience & and the location. However, the approach & subject remains the same. But there are certain things that can never be changed and these 7 ways are by default the strategies used by the maximum of companies doing Digital Marketing.

Posted under: Blog, Digital Marketing Course