Digital Marketing Course for Entrepreneurs

Posted on June 10, 2020 by Emarkt_Admin

Importance of Digital Marketing for Start-ups & Entrepreneurs

Digital Marketing is a very important part of any kind of business. Especially it is extremely important for entrepreneurs or startup. Whether it is a new one or the existing, every business requires huge brand promotion.

Hence, Digital Marketing especially Google ads and Social Media Platforms has a strong capacity to bring the audience closer to the business.

Initially, entrepreneurs or start-ups only focus on generating leads. It could be quiet challenging in the initial stage to meet every client personally. So, Digital Marketing Training or Internet Marketing would be an added advantage for the entrepreneurs to utilize this platform, which helps them to generate the quality and accurate leads and increase the potential engagement of the clients with the brand.

eMarket Educations offers the best Online Digital Marketing Courses for Small Business Owners and Entrepreneurs. The course curriculum is designed in such a way that you will understand all the aspects of digital marketing, SMM Course, SEO, PPC, Affiliate Marketing & Email Marketing.

It is clear cut if you are having a new business; your marketing strategies would be very different from that business that has already established. But you may be thinking how does it make a difference? It is because of these 3 following reasons:

So, for these reasons, an entrepreneur has to understand these things carefully and strategize the marketing tactics in a very unique way.

Benefits of Digital Marketing for Start-ups:

 

 

 

 

 

 

 

 

 

 

DIGITAL MARKETING FAQ’S:

Why Digital Marketing courses are important for start-ups or Entrepreneurs?

Digital Marketing helps start-ups to increase brand awareness and online presence. As it is very necessary for a start-up to create awareness, thus, social media helps to build brand awareness.

Why Digital Marketing training is essential for start-ups?

How Digital Marketing helps start-ups?

Why do start-ups need Digital Marketing?

Digital Marketing can bring start-ups closer to its audience. It does not only help you in generating leads and recording sales but also helps you to increase customer engagement.

What are Digital Marketing strategies for start-ups?

 

Conclusion:

Digital Marketing is one of the best digital media in the world to promote business. There are so many platforms in Digital Marketing such as Video Ads, Display Ads, Email Marketing, etc, where easily you can reach the ‘n’ number of customers within no time.

These are just the small portion of Digital Marketing, but there are also other forms of marketing apart from this, which helps an entrepreneur to effectively reach an audience.

The ‘FUNDA’ of any business is to achieve high returns with less cost. Also, it is very important to utilize and adapt to new skills.

As customers are becoming more internet savvy, businesses also should adapt and make sure to fulfill the customer needs as per their convenience.

 

 

Posted under: Blog, Digital Marketing

Digital Marketing Courses for Marketing & Sales Professionals

Posted on by Emarkt_Admin

Digital Marketing Course Training for Marketing & Sales People

 

Digital Marketing course for Sales professionals helps them to achieve more customers while using Digital Marketing tools more efficiently. It also helps you to understand consumer behavior from a buying perspective.

Most people get confused with Marketing and Sales. Both terms are different from each other. Marketing is all about anything and everything that a businessman does to attract and keep the customers. And sales are all about converting leads into money.

American Consultant Peter Druckers says that “The purpose of business is to create the customers”. So, as a Sales Professional, your only objective would be making enough number of customers to your business. After all, you don’t have to worry about cash flows until you have a good number of potential customers.

One of the most important things in business is Innovation and Marketing. And you can’t be dependent on old techniques and tactics. Obviously you have to adapt to changing environments and technology.

If we have to be more precise, A Sales professional focuses more on the acquisition and retention of the customers. Being a sales and marketing person, sometime you will have to focus on maximizing the value of your customers. That is where you have to shift from a doer to a marketer.

But the very important question, how Digital Marketing helps Marketing and Sales professionals? Or Should a Salesperson learn Digital Marketing? The answer is yes. It helps them to achieve sales numbers.

Reasons Marketing and Sales Professionals should learn Digital Marketing

 

 

Some important things Marketing and Sales Professionals should know:

Almost 4.57 billion people were active internet users as of April 2020, encompassing 59 percent of the worldwide population. China, India, and the USA rank ahead all other countries in terms of internet users.

By now, a world without the internet is unimaginable. Connecting billions of individuals worldwide, the web may be a core pillar of the information society. The global online penetration rate is 59 percent, with northern Europe ranking first with a 95 percent internet penetration rate among the population. The countries with the very best internet penetration rate worldwide are the UAE, Denmark, and South Korea. At the other end of the spectrum is North Korea with virtually no online usage penetration among the overall population, ranking last worldwide.
As of 2018, Asia was the region with the most important number of online users – over 2 billion at the newest count.
Europe was ranked second with almost 705 million internet users.

Source: Statista

 

DIGITAL MARKETING FAQ’S:

How Digital Marketing helps sales?

Digital Marketing helps sales in generating more customers. They can use platforms such as Google Ads and Social Medial Marketing to advertise their products or services.

Why Digital Marketing for Sales and Marketing?

Digital Marketing helps to increase the number of sales which will result in an increase in revenue. It also helps in building good relationships with customers.

Is it worth learning digital marketing?

Training in digital marketing is an investment and not an expense. It is really worth to learn Digital Marketing and grow your skills.

What is the starting salary of digital marketing?

The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.

 

Conclusion:

We need to understand that, as time is changing day by day, people are becoming more technology-oriented. And all businesses are depending upon digital platforms. So, if you want to sustain and be ahead of your competitors then you should learn the Online Digital Marketing course to upgrade your skills.

Posted under: Blog, Digital Marketing

Why Digital Marketing is Important?

Posted on March 14, 2017 by Emarkt_Admin

Importance of Digital Marketing in India

Digital Marketing Strategy Training

Google Images

Digital Marketing is a method of promoting your products or services online through different digital mediums in order to drive customers from search engines or other marketing platforms to your business website.

As we all know that internet is the main channel that closely connected with digital marketing. Digital media is everywhere and the consumer can access information whenever, wherever, and however they want it, and they are no longer influenced by, what you say about your brand? In fact, consumers are more likely to be influenced by what others say about your brand?

The reality is people prefer the brand that they trust, companies that they know from longtime, communications that are personalized or relevant, and offers that are tailored to their anticipated needs and preferences. It’s true that digital marketing can provide you with all above-mentioned points, but there are certain challenges to overcome that:

# The Proliferation of Digital Channels:

Consumers use multiple channels and a variety of digital devices with different protocols, interfaces, and specifications. This makes it very challenging to manage digital marketing performance efforts.

Digital Marketing Tutorial

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Competition is reinforcing, the reason behind is that the digital channels are relatively cost-effective when compared with traditional mediums such as “PRINT” that will make it reach of any business.

# Exploding Data Volumes

Digital Marketing Exploding Data Volumes

Google Image

When consumers use digital channels they leave behind a huge trail of data. Unluckily, most of the time online data is often not integrated with data the right source from operations and business activities. As a result, many businesses struggle to find the right data from making the best strategic and tactical decisions given these challenges.

Read the Evolution of Digital Marketing to understand what is digital marketing, why is it important, and how it evolved.

What does make digital marketing is the perfect approach for every organization?

It comes down to 3 actions why Digital Marketing is Important:

  1. Managing complex customer relationships across channels both digital and traditional
  2. Responding to an initiating dynamic customer interaction
  3. Extracting value from big data to make better decision faster

In the digital era, the definition of marketing is telling people, why you have what they need, and listening to what they care about

Well, I hope you would have come across with the below 4 marketing principles in the early days

 

In today’s digital world, the 4 Principles of Marketing that you need to focus on are:

Principles of Digital Marketing

Google Images

Ask your customer how they feel? The more you listen, the fast you can optimize your product or service the better you can sustain in this rapid environment.

Digital Marketing Conversation

Google Images

Consumers who are always connected, are consuming everything about the product that they want to purchase. So it’s your duty to describe them all about the product before they make the purchase.

Digital Marketing Execution

GoogleImages

Consumer’s habits and preferences have changed, so you need to update yourself in order to be in sync with your customers.

Digital Marketing Agile

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You have to think completely differently, stop, and plan your marketing budget, pull up your resources if you fail to move to the next thing.

Conclusion:

User behavior has changed according to time and requirement; so it’s very important that you get adapted to it. You have to understand, how to work together across not just the traditional way of marketing, advertising, and PR but include customer service, support, and product development too.

If looking for a Digital Marketing Courses in Bangalore, contact eMarket Education Institute Koramangala Bangalore.

 

 

Posted under: Blog, Digital Marketing

An Experience – 50th One Day ;The Smart Manager; Workshop

Posted on August 14, 2015 by Emarkt_Admin

50th One Day Workshop on “THE SMART MANAGER”

Student view on attending this workshop as part of Personality Development program included in the Digital Marketing training curriculum.

First of all I would like to congratulate Sinai Global, Bangalore for conducting such a knowledgeable workshop & also Mr. Ranjan Jena, founder of  eMarketEducation, bangalore without whom I could not have attended this event. Also lot of thanks to the wonderful speakers which included Mr. Aaron Watson, Mr. Dilip Abayasekara, Mr. Balraj Arunasalam & finally the wonderful Mr. Claudius Pereira, without whom the event would have been incomplete.

Truly speaking this was one of the best workshops for me till date which I found was very informative, creative as per learning wise & also motivated me to share my experience. Being a newcomer to Digital Marketing Industry & attending the workshop really helped me to learn a lot of things in many perspective of life.

There was always a question in my mind that so many people work in different Organizations but why only few get the brand title as “MANAGER”? What are the things they do differently? What are different qualities compared to others? And many more. So after attending this workshop, I almost got answers to all my queries regarding, What makes a Smart Manager different from others, which compelled worth sharing with everyone.

Photo Courtesy: Sinai Global

Photo Courtesy: Sinai Global

The workshop started with the roaring voice of Mr. Claudius Pereira who explained very interesting facts of managerial skills & also points which people lack for not being a Smart Manager. Here are few of them:

After the wonderful speech of Mr. Claudius, it was Mr. Aaron Watson who took on the stage. The most important quality about Mr. Watson, which I liked most, was his super cool attitude, which I think was really impressive. He described some real time examples about, how certain things & qualities change a Manager to Smart Manger. One of the best lines, which I liked, was that “A Smart Manager never gives excuses to his Boss & always think High to reach High.”

According to him these were few strong thought processes, which differentiate a Smart Manager from a Manager.

Check it out;

Middle Class (Managers) World Class (Smart Managers)
Compete

Create

Avoid Risk

Manage RiskLives in Delusion

Lives in ObjectiveLoves to be Comfortable

Comfortable being UncomfortableLottery Mentality

Abundance MentalityHunger for Security

Doesn’t Believe Security ExistsSacrifice growth for Safety

Sacrifices Security for GrowthOperate from fear & Scarcity

Operate from Love & AbundanceFocuses on Having

Focuses on BeingSee themselves as Victims

See themselves as responsible

After the informative speech by Mr. Watson, it was Mr. Balraj Arunasalam who made his presence on the stage. He enlightened the audience with a wonderful topic that creates Smart Managers  & that was called “Leadership Quality”. According to him without this quality a Manager cannot succeed in his life. His speech presentation with the help of image slides was really exciting. These were some strong leadership qualities, which he described beautifully with examples:

By the time Mr. Balraj finished his speech it was almost lunchtime. So after completing the lunch, the second half began with the extraordinary speaker Mr. Dilip Abayasekara, who thrilled the audience with his DISC Analysis Theory. Since it was post lunch so Mr. Dilip thought that rather making the audience feel lazy it would be better to energize with a team oriented game which was really informative to know about.

The DISC Analysis Test explained by him was so thrilling that we didn’t get to know, how the time passed!
As explained by Mr. Dilip, DISC Analysis is a kind of test to know of a Person’s character, & now big Organizations are implementing it as an interview theme to recruit candidates. DISC can be described as;

After the DISC Analysis session, the organizers ended the workshop with a wonderful note & all the participants were given a certificate, a great way to cherish the moment!

So altogether the 50TH One day workshop on “The Smart Managers” was a big success in itself as lot of people got to learn a lot from it & I personally thank & congratulate everyone associated with this workshop & request Sinai Global, Bangalore to continue this type of workshop in near future, to be benefited from this quality program, which happens very rare nowadays.

Posted under: Blog

2014 Success as StartUp Digital Marketing Training Institute

Posted on January 12, 2015 by Emarkt_Admin

2014 eMarket Education Convocation Party Pictures

A big THANK YOU from eMarket Education to All including individuals students, corporate trainees, workshop members, foreign candidates or our Clients for believing or trusting us in imparting the best service either in the form of training or consulting in 2014.

Without you, counting our celebration & success with the Year 2014 wouldn’t be possible.

A day’s outing of the get-together with convocation ceremony was one of the best ways to celebrate our success & happiness of 2014. Definitely, we missed all other members who couldn’t attend this event for certain commitments; For sure, we’ll have our next event soon to fill up the gap with our missed friends.

@ Windflower Resort - Bangalore

eMarket Education Students Course Convocation Ceremony

To share eMarket Education Success in 2014 as a Start-Up Digital Marketing Training Institute in Bangalore, India;

eMarket Education Bangalore Convocation

eMarket Education Team @ WindFlower Resort, Bangalore

Here are the seven reasons for which the students or the interested candidates from any background can choose the emarket education to build their career in digital marketing

Thanks to the core Faculty members including full-time or guest faculty; without you, delivering the best of education knowledge would never have been possible.

To Rajesh B, our lead faculty in 2014, without you this journey of success wouldn’t have been possible. For sure, we’ll cherish forever the roller-coaster ride that we had in 2014 and be having all the patience to bare my impatience.

Thanks, Everyone!

Our efforts, making a difference in the life of our students will continue at the same pace while following with our Mantra;

” We Value Your Trust, Time & Investment with eMarket Education “

” with the Hope of Serving the Best in Education to Every Student “

” Education is Pure Education and NOT a Business” – for eMarket Education

 

Posted under: Blog