LinkedIn Marketing: How LinkedIn Marketing Helps to Boost your Sales?

Posted on December 12, 2019 by Emarkt_Admin

Beginner’s Guide to LinkedIn Marketing

LinkedIn is one of the most powerful social media platforms used by every individual.  It is the world’s largest professional network where nearly 600+ million people across the world using this platform to build a network and market their business.

LinkedIn was started in 2003 by Reid Hoffman with an aim to bring the entire working professionally on a single platform to connect to each other, to identify one’s professional profile, to help people for a job search, to advertise business products and services and many more.  It is the next social media platform that is used by start-ups to fortune 500.

Nowadays, LinkedIn has become so useful in every business, where we can connect to a right person for a business discussion.

Since, every business objective is to reach the right audience within a short period of time. This is the wonderful platform used by many business owners. Even the recruiters use the LinkedIn source to hunt for the right candidate for recruitment.

It can be used in many ways to improve your business and to market your business. Every different industry like Pharmaceutical, Oil & Chemicals, Apparels, FMCG’s, etc uses this powerful tool to build their network. We can also find a number of good articles which are posted by renowned authors and new beginners on LinkedIn, where it helps a lot of people using this platform to understand what is going in and around the business world.

Before LinkedIn was started, many business owners were using Facebook to market their business. But later LinkedIn was created in such a way that, it made life easier to find the right person and build a network.

One of the interesting parts of this platform is Groups. Yes! It is one of the ways to find multiple background people with similar or non-similar interests and build your network. You can find ‘n’ number of groups on LinkedIn where different professionals share their knowledge and opinions, on how to improve your business, how to boost your sales, what is happening in the business world, and many more.

Usually, new joiners in LinkedIn, follow their role models and successful business leader, where they get encouragement while reading the posts on how they started their business, what were the challenges they faced and how they achieved them, and how they took the business to next level. Because we all believe that every successful business was once a start-up, it really requires every single individual dedication and effort to succeed.

Now we all know that nothing is free in this costliest world! LinkedIn provides one such premium service to its users no matter what industry you’re in, you can upgrade your premium account where you can develop your network stronger and boost your sales. But before that, one should have the creativity and excellent marketing techniques and skills to utilize this platform to advertise business products and services.

Digital Marketing Training institute helps to train the new beginners on how this platform along with other practices such as Facebook, Twitter, Instagram can be used to improve business, boost sales and make high ROI. Because EOD it’s every business objective to achieve more profits and promote their business. Having said that, we should be very careful when using LinkedIn as a platform to sell products and services. Usually, many people refuse to accept the connections when they see a title such as Sales or Business development because they clearly know that, the objective behind in sending a connection request is to sell something. Since we are using a professional site, It’s always a good practice to ‘send an introductory note’ when sending a connection request to your audience, where it explains to an opposite person what is the objective behind sending a connection request.

Since we all are doing business, everyone needs to reach right person and build a good network. It’s good to utilize LinkedIn platform in a healthy professional way.

LinkedIn Basic Tips:






Actionable Tips to understand how to boost your sales:

Some of the information that you really have to include in your Profile:



It is always recommended to use all three strategies to promote the business by providing a proper link, which could be more appealing. Use your brilliant content to convert visitors into loyal customers.


Some important tips that you must follow while creating LinkedIn Company Page:


According to LinkedIn Sales Solution, on average social selling leaders see:


Some of the best LinkedIn tools used to boost your sales:

Whenever you view a person’s profile on LinkedIn, Crystal tool reveals how you should speak, how to write an email and sell to them most effectively. Without causing, it tells you the exact words, phrases, styles and tone that you should use to reach your recipient in the way they likely to communicate.

Crystal gets all this information from other social media such as, Facebook, blog posts, tweets and others sources as we go about our business on the internet. All these information can be added to one’s LinkedIn profile only if the Crystal is being installed.

If you really want to build relationship with your audience and convert them to your prospect buyer then you should use this. It is really a game changer entirely. It doesn’t only give you the person’s information but also helps you in drafting a mail to the people you never met with, using a tone and language that their LinkedIn profile suggests, if you take a paid subscription. This tool saves more time when it comes to writing an email or LinkedIn messages.








Grow your connections through LinkedIn


Conclusion: Building an online presence is one of the important and best practices similarly like generating profitable prospects. It’s always good to think about how I can add value to my customer, instead of rushing to pitch the company’s products and services. A value defines ‘bundle of benefits’ and for a customer, value is first priority.

Several Social networks with large followers of audiences have numerous amazing features. But none of them provide such effective B2B networking and marketing opportunities like LinkedIn does. One thing we all can agree that, with the help of LinkedIn tools, we can generate more revenue for the business by utilizing such a wonderful platform.

By using LinkedIn sources and tools you have a good chunk of opportunities to attract new customers.

At last Social Media is all about Communicating with each other, not Broadcasting. Always remember a conversation with others on this platform should be your major goal. Social Media Marketing requires Listening. Learn Social Media Marketing course to build your social media skills and marketing knowledge required to build relationships with the targeted audience.

Posted under: Blog, Social Media Marketing