Specializations in Digital Marketing that you Must Do!

Posted on May 30, 2018 by Emarkt_Admin

 How to Super Charge Your Career in Online Marketing

Online Marketing Training course is perfect for anyone who wants to get the knowledge and experience in the different kinds of Digital Marketing techniques. So that it will help them to begin the Online Marketing Career & take care of online marketing strategies of a company. Online Marketing Course will help you to plan, execute and get the right results for a website online.

First of all, let me tell you guys this blog is all about the below aspects –

Now, What is Digital Marketing?

Digital Marketing is the marketing/advertising of products and services of a Brand or Company through Digital Marketing channels like –

Evolving a strong Digital Marketing plan for a website is an artwork combined with scientific technologies. You need to work on Digital Marketing strategies for a website with having clear-cut ideas on –

Why Digital Marketing Course?

There is no doubt that Digital Marketing Course has become the talk of the town. As the Scope of Online Marketing career is increasing, it is been trending subject which is becoming more and more popular and having demand among the youngsters.

Benefits of Digital Marketing Course

Now the question is, what are you going to achieve from this Digital Marketing Course?

Benefits of pursuing a Online Marketing Course

There are plenty of other benefits of doing a Digital Marketing Course, but here I have listed out the main points which you need to know. If you are still not convinced and having that question mark on your face, well, below I present you – The 7 Strong Reasons to have a Digital Marketing Career in 2018?

5 Incredible Internet Marketing Training courses in Bangalore

Now it is high time for you to understand the Digital Marketing specialization courses that you can do to pursue a Internet Marketing Career. Most of all, you will learn how to take care of the online marketing activities of your own company.

Digital Marketing Courses in Bangalore

Here are the 5 major Digital Marketing Courses that you need to know-

  1. PPC Google Ads Certification Course
  2. Google SEO Training Course
  3. Social Media Marketing Course
  4. Google Analytics Training Course
  5. Adobe Analytics Training Course

The above 5 Digital Marketing & Analytics Courses are having high demand in the market. Each technique is used by the online businesses to promote their product & services according to their purpose. Don’t you guys feel like you need to know much better about the each of above Online Marketing Courses and also when and where and who uses those techniques? There we go, let me give you furthermore ideas regarding these 5 Incredible Digital Marketing Courses!

PPC Google Ads Certification Course

Pay Per Click – PPC also called as Cost per Click – CPC is a Digital Marketing technique used by a large number of businesses who want to promote their business through Online channels. PPC Campaigns supports you to get a great Return on Investment (ROI) since it is delivering an immediate impression of your ads in top results of Google’s search results. And consequently, that will drive extremely targeted traffic. In addition to the above, we can say that PPC Google Ads Campaigns helps you in branding for your product & services. It will undoubtedly help you in increasing the ROI by conversion (increase in sales). Google Ads benefits marketers with its wide variety of targeting features. We can allocate the campaign budget efficiently in order to target the right audience.

PPC Google Adwords Certification

Benefits of Google Ads Certification Course

At the end of the Google Ads Certification Course, you will be having the ability to run and accomplish big or small PPC Google Ads account.  Those accounts may be having less number/ a large number of keywords. Most noteworthy you will be able to structure proper PPC campaigns. And also strategize the campaign to push paid clicks into conversion. Some of the other benefits of Google Ads Certification Course are –

Well, guys, it is a very interesting subject in Digital Marketing Course due to its huge number of targeting features available for PPC Analyst to target the audience. Note: More and more startups are emerging and trying to establish themselves among the well-established competitors who are already having an online presence among the targeted audience. So here we have a question? How will they be able to come in front of an audience from nowhere? The answer is by running Google Ads PPC Campaign! So that’s it guys, You need to understand the fact that every business who need to be there on the top of Google’s search engine result or wants to show their ads on other websites (Display Ads) or wants to show their short and crisp video ads on YouTube (Video Ads) – They need Google AdWords PPC Analyst!. Now here we have another question? How will you become that Google AdWords PPC Analyst?

Do a Google Ads Certification Course!  Simple as it is!

Google SEO Training Course

SEO Akka Search Engine Optimization is a Digital Marketing technique used to improve the organic traffic for a client’s website by achieving a better result or ranking in the search engine results. SEO helps a website to make its presence in search engine results and boosts the chances of getting traffic. The mindblowing factor about SEO is it is completely free! Isn’t it great when we are able to capture our audience with Zero Cost!

SEO Training Course

Benefits of SEO Certification Course

You don’t have to pay search engine companies like Google & Bing to show your ads in organic search engine results. A company only needs to pay Seo expert who is working on their website. This really makes a lot of startups to allocate a budget for SEO. Therefore every company who has a website strives to get an employee who holds SEO Course Certification And trust me guys in the year of 2018, we are having a huge demand for SEO analyst job profiles rather than any other specialization in Digital Marketing. So What are you waiting for? Check out the SEO Certification Training Course! Simple as it is!

Facebook SMM Course

Why is Social Media Marketing so powerful? Having a Social Media Marketing campaign is an excellent idea to influence the new customers. A Social Media Marketer can define specifically what sort of audience he wants to target and put your ad straight into their feed. You can also learn the basic content marketing when you do Social Media Marketing Course. In addition, the cost of running a social media advertising campaign is very low. It is cost-effective as you are able to determine a daily budget or a set an amount for the time period of the ad.

Benefits of Social Media Marketing

What I am saying is Social Media should be part of students learning in the modern education system. Why Social Media? First of all, it is having a major role in everyone’s life and we have to guide our kids how to make use of social media in right way. And it will definitely help students and others to make a passive income as well. Well, if you want to make money or a profession in Social Media. First of all, you need to know the tricks and tips to use social media channels to promote the product and services of a business. How will you become that Social Media, Marketer? Do Social Media Marketing Certification Course!

Google Analytics Certification Training

Google Analytics is a tool given by Google to support every digital marketer. It will help to track and create accurate statistics of a website’s online performance. You will be able to measure and track the traffic and conversions from different channels through the Google Analytics tool. Most noteworthy you will be having a clear picture where you need to put an extra effort and where you need to be concerned.

Google Analytics Certification Course

Benefits of Google Analytics Certification Course

The consumer behavior report and the conversion reports that you generate from Google Analytics are two vital and valuable reports for your website. From the consumer behavior reports you will understand which web pages and audience are more engaging and which are not. The conversion reports are exceptional for knowing the consumer behavior and where your customers are dropping out in the conversion process. The above two are just a mere example of what you can do in Google Analytics for the betterment of your online business. But trust me, mates, there are a huge number of other beneficial things that you will only get from Google Analytics tool.

Let me tell you one more thing that may blow your head – Google Analytics tool is completely FREE! I know you guys will be wondering when you are benefitted with these kinds of stuff, why someone will provide these services for free? That is Google for you! Now let me tell you guys, a lot of businesses are running online businesses and having Digital Marketing strategies.

As Google Analytics is a free tool, they all are in need of candidates who are expert in the Google Analytics tool. Now the question is, how you can be the right candidate for those businesses?

Do a Google Analytics Certification Course! Simple as it is!

Adobe Analytics Training Certification

Adobe Analytics is a tool offered by Adobe for getting the accurate data of a website. It is using real-time analytics data through all the marketing channels. Adobe Analytics will understand the right audience and be enhancing online business with customer satisfaction.

Adobe Analytics Certification

Benefits of Adobe Analytics Training Course

Exhibit a thorough practical and theoretical knowledge of Adobe Analytics. Know how to determine and accomplish digital marketing strategies with help of advanced technology of Adobe Analytics. You will be able to handle the marketing budget in SEO, PPC, SMM, Affiliate marketing, e-mail marketing etc.

Adobe Analytics Course will give all the above benefits and a better career opportunity. If you want to pursue a career in the field of Adobe Analytics, You need to do an Adobe Analytics Certification Course I have kept it very simple for you to understand the Digital Marketing Courses that is trending now.

Thank you so much, guys, for reading. I hope you enjoyed and if you really have any suggestion or anything you want to notify us, you can comment it in the comment box or you can send a mail to [email protected]

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course, Inspire yourself and others. Follow us on Facebook   Instagram & Youtube  for Latest Digital Marketing Trends & Tips. If you wish to start a Career in Online Marketing, then check out our –

Digital Marketing Certification Course 

 

Learn Share & Inspire – That is eMarketEdu Success Mantra!

Posted under: Digital Marketing Course

Is Digital Marketing a Good Career in India?

Posted on May 12, 2018 by Emarkt_Admin

Digital Marketing Future in India

Digital Marketing in India is the next big thing with almost every business depending on the digital way to advertise their product.

Likewise, Online Marketing Course is becoming so popular among individuals & young generations with 2019 being a year of best career options in digital marketing for Students. The main reason behind this is the technological changes in the market like increased use of the internet and the penetration of smartphones.

As a result of the constant increase in the usage of internet, businesses are targeting their audience in this cyber world and in other words, we could say that –

The scope of Digital Marketing is so huge!

As the field of Digital Marketing is growing day by day, there is a huge need for many bright and inventive talents.

Here’s 7 reasons, why Digital Marketing Career is good in India?

1. Boosts your Creative Skills

If you are fed up with your day job which you have been doing for a long time or If you don’t want to have a career where you do the same stuff all the day or if you really can’t think about doing something ordinary in your life.

Let me tell you, friends –

Doing Online Marketing Course & having a Digital Marketing Career is the perfect remedy.

The Internet is filling with creative content posted everywhere.

Digital Marketing Agencies are desperate to have employees who can think differently and bring up creative content.

Keeping that in mind let me tell you guys –

I have never ever heard from Digital Marketers saying his job is boring!

2. Everyone is a Digital Marketing Professional Inside

A digital marketing company consists of a group of people varying from –
Business development consultants, Search engine optimization analysts, Google Ads PPC analysts, content writers, and graphic designers, etc.

Well, Let me ask you ……..

Are you someone who is passionate about writing? You can become a Content Writer then;

So, are you willing for SEO Training in Bangalore & learn Content Writing?

Are you a Social Media addict who earns hundreds & thousands of likes with a perfect click, a beautiful filter, and an eye-catching caption? Time to become a Social Media Strategist then.

So willing for a Digital Marketing Course in Bangalore & become an SMM expert?

Are you good with numbers and have great analytical skills? You have all the possible chances to become a PPC analyst.

so take up a Google Ads PPC Training Course in Bangalore & become a PPC expert.

If you are addicted to tools like Photoshop, Illustrator and know photo editing and video editing, there is a huge market for Graphic designers as well.

This makes Digital Marketing an area that requires a wide range of variety of expertise and specializations.

If you are trying to establish a Digital Marketing Career, I can tell you that with its wide variety of needs, you won’t get disappointed with your Job Role of Digital Marketing

3. Find your Role

You need to remember one thing pals;
We live in a time where Digital Marketing has totally transformed Marketing and Advertising.

Digital Marketing techniques have excavated the conventional marketing ways and conquered the world.

As a large number of brands are relying on SEO, PPC and Social Media to drive their product and services reach their potential customers, we can say Digital Marketing is the next big thing.

It is obvious that there is a huge demand for Digital Marketing Services out there.

Bottom line is –

You have to make sure these opportunities are grabbed at the right time and you start climbing up the success ladder in your Digital Marketing Career.

Related: Career Growth in Digital Marketing for Freshers and Salary in India

4. Learn In-class or Online Digital Marketing; it is forever!

People will come and people will go, but Marketing is Something that stays forever.

I have never heard that marketing and branding become out of business strategy.
Since there are customers who need the products and services, there is surely a role for advertising and marketing.

Scope of Digital Marketing Career in India

As long as people need products in their life-

Trades will happen…
New products will launch…
Products need to be marketed to Right Audience at Right Time…

When I said Right Audience at Right Time, mmm…

Let me ask you this –

Who is the Right Audience?

When is the Right Time?

We are living in the era of the internet age where most of the audience stays in the world of the internet.

With the help of Digital Marketing techniques, all the businesses are trying to build brand value through the online channels.

With this in mind let me tell you that through Digital Marketing techniques,
We can target only those audiences whom we want to target and we only pay when we meet our Marketing Goals!

That is why we say the Targeting method in Digital marketing is so Cool!

You need to know –

Digital Marketing is one of the highest-paid sectors in India now.

5. Food, Fun & Fashion in the Digital Marketing Industry!

When you start your professional life, you will be spending most of the time in your office right?

It is absolutely important for you to have an encouraging and peaceful atmosphere in your workplace.

Digital Marketing Work Culture is totally different from other sectors

Normally the Digital marketing team in any company in India tends to keep a relaxed easy-going work experience.

You will be experiencing –

Are you looking for anything else in your professional life?

Since you are provided with these amenities in your workplace,

I am sure you will feel home away from home because of having a Career in Digital Marketing.

6. Digital Marketing Salary Growth

Normally, Digital marketers are offered with excellent salary packages by the companies.

According to the market, a fresher can get a salary of 18k to 25k monthly and within 1 to 2 years of experience, he can earn nearly 4.8 – 10 lakhs yearly.

 

 

And a lot of people used to get Freelance Opportunity to make passive income while having a regular Digital Marketing Job!

The very important thing,
Years of experience is not the real factor that counts your Success Growth in Digital Marketing Career.

It is all about –

How well you Update your skills and knowledge in the Digital Marketing Career according to technological advances in the Market.

7. Scope for Digital Marketers

According to the Times of India, almost 31 million people in India are jobless. Unemployment is the biggest issue faced by the youngsters of our nation.

From various reports from job portals in India,
The demand for Digital Marketing Professionals is comparatively very high and the availability of candidates is less.

Companies are looking for skilled and creative Digital marketers to fill the gap and they are ready to give a good package as well.

Digital Marketing Jobs are High in demanded

So do you want to stand on that list of 31 million who don’t have a job or you want to get into Digital Marketing Profession

So guys, I just explained to you in a very simple way, why you should plan for Digital Marketing Certification and Why to Pursue a Career in Digital Marketing in 2019 & coming years?

There is a huge Scope of Digital Marketing Career in Bangalore; know how to kick start!

Posted under: Digital Marketing

Digital Marketing Job is the Perfect Choice for MBA Graduates

Posted on June 5, 2017 by Emarkt_Admin

  A career in Digital Marketing after MBA: Perfect Success Combo

Should I opt for Digital Marketing Career after my MBA studies?

This is a million dollar question, which everyone thinks of before making a shift into Digital Marketing for sure. Through this blog, we would like to take you through the combination of Digital Marketing & MBA.

MBA: Masters in Business Administration is more than just a degree, it’s an update to the thought process of an individual. The updated thought process & knowledge in management subjects surely help an individual perform better and get accustomed to different vertical faster than a non-MBA graduate. Digital Marketing: In simple terms marketing through different channels of online medium like Search Engines, Social Media, Email Marketing & Pay per click.

The biggest benefit of Digital Marketing which makes it stand out from offline marketing are:-

Why Digital Marketing in MBA Syllabus?

Digital Marketing has become a hot topic in recent times & with two of the biggest events in the world is completely controlled by Digital Marketing (US Election & Indian Election) the opportunities in the sector have just skyrocketed. Companies have also realized that the channel can be used to reach out audience more effectively & instantly. Customers now days want instant results & more interactive medium of communication & user experience.

The current trend of start-up bubble happening in India has further increased the opportunities in the sector.   The trend shows that Digital marketing has more searches than MBA in Marketing (last 12 months data). More specifically if we see then Social media & SEO are clear winners followed by Google Ads.

SEO Training Video Session for Your Reference;

It can be concluded that people are more interested in a career in Digital Marketing rather than MBA in Marketing. Given the volatility of IT jobs, people take Digital Marketing as a backup plan to safeguard their career during difficult times. After being an expert in the field, an individual can surely earn a hefty amount online to make his expenses meet. If we add Jobs as the category in the Google trends, then not much difference is seen & as the previous graph Social media leads followed by SEO. We can see a clear-cut difference in the current job trend between Digital Marketing & MBA in Marketing. ( Last 12 Month Search Volume Worldwide where the Percentage of Search Volume is reflected) MBA along with Digital marketing is a deadly combination & with time can help you skyrocket your career easily.

To become a successful digital marketer, more than the subject knows it’s the strategy that helps an individual grow in this sector.

Masters in Digital Marketing Programs

Learning digital marketing will not only help you to add a valued skill in your resume but also opens up the gate to new opportunities for your career & more specifically in the field of Digital Marketing. In the longer run, with relevant experience under their belt one can surely go on to become a Digital Marketing Manager in any company having a presence in the field.

However, when you opting for a Career in Digital Marketing you should keep these 10 points in mind:-

  1. Digital Marketing is not Rocket Science, however, a lot of analytical thinking along with a strategical mindset is required to get the desired results.

2. Understanding consumer behavior can be a great advantage for an individual as it can help him/her in specifically targeting for a particular location in paid ads. This helps for better ROI in the case of paid ads.

Understand consumer behavior through digital marketing

3. Be internet savvy as you need to work only in Desktop, Mobile or tablets. Digital Marketing without gadgets is just like a road without any direction.

Scope of Digital Marketing

 

4. Be open to work for 24/7 as campaigns can be targeted to western countries & you need to optimize your Google AdWords campaigns accordingly.

A online marketer working on his campaigns

5. Be an expert in Excel. Most of the keyword structuring, analysis & reporting is done in excel. One needs to be an expert in Pivot Table, V- look up for sure.

Analysis plays key role in Online Marketing

6. The demand & supply gap in the sector is huge & the opportunities in the sector keep on growing each passing day. Job opportunities in the Digital Marketing field are growing each day mostly in SEO & Social Media where growth is very much visible.

future of online marketing

7. Own a blog on any topic of your choice & start experimenting with different options available to you. Play around the console of Google Adwords, Bing Adcenter, Google Webmaster for SEO, Check Google Analytics & Social Media Analytics.

8. Be an avid reader of blogs & keep yourself updated with all the changes happening in the field. For example, Google regularly updates its search algorithms to ensure quality content is always shown to searchers.

growth of online marketing
9. Choose an Online Marketing Institute wisely, where more emphasis is given on live projects rather than theory.

10. Most importantly have the patience for your career growth. Initially, the growth can be a bit slow and the salary on the lower side but once you start delivering numbers then you will be the most sought-after person in the sector.

Online Marketing growth is slow but strong In terms of MBA graduate opting for a career in Online Marketing, the ultimate aim should be to become a Digital Marketing Manager in the longer run. To achieve it one must master all channels of Digital Marketing equally (SEO, PPC, Social Media, Google Analytics). An Online Marketing Manager most important works in Google Analytics to track the performance of all the channels of Digital Marketing for a particular website. As mentioned in the important points patience initially is the key to for a successful Digital Marketing Career.

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course, Inspire yourself and others. Follow us on Facebook   Instagram & Youtube for Latest Digital Marketing Trends & Tips. If you wish to start a Career in Digital Marketing, then check out our –

Best way to Learn Digital Marketing for MBA Graduates

Learn Share & Inspire – That is eMarketEdu Success Mantra!

Posted under: Digital Marketing