Do Content Audit Like a King in Search Engine Optimization

Posted on June 20, 2017 by Emarkt_Admin

Learn to do Content Audit like a King in SEO

What is a Content Audit?

In simple terms, Content Audit for the purpose of SEO is done to analyze the performance of all indexed pages/content on a domain to get an understanding of, how each page is performing & where improvement is required?

how important content auditing is in SEO!

Main Purpose of Website Content Audit in SEO:

An SEO audit may have many purposes & desired outcomes depending on the client’s requirement, however, they are often used to determine the following:-

The daily work of a content editor for SEO is to ensure the website has quality content for the targeted audience. The tasks include removal of low-quality content, optimizing around the keywords, adding new content, doing promotion in case it meets the goals of the client.

Some SEO professionals & Digital Marketing institutes also do pruning as a daily practice to ensure quality content is available for their target audience.

Pruning: The practice of removing low content from search engine indexes to be effective especially on websites with thousands of indexed URLs.

website content audit

How to do a Website Content Audit?

The very first step in website content audit starts with taking an inventory of all content available for indexation for search engines. This makes the work simple & faster once all the content are first filtered out.

In case, an SEO website content audit is not carried out carefully, things can go horribly wrong for that particular website. The most common mistake done by SEO professionals is to remove the URLs that have external links because link metrics were not analyzed as part of the audit.

The best way is to segregate the pages depending upon the following criteria:-

search engine optimization

Note: MS-Excel is a nuclear bomb, the most powerful weapon for any Digital Marketer!

For a better understanding, let us spilled the Content Audit process into 3 different distinct phases:-

  1. Inventory & Audit stage
  2. Analysis & Recommendations stage
  3. Summary & Reporting stage

The Inventory & Audit stage would include:

indexable URLs by Google Spider

Another challenge many SEOs face is the proliferation of websites built on Javascript.

Pull out data from Google Analytics & check the metrics.

Use the data from the above metrics & to analyze the performance.

 Read more about SEO Tools

The Analysis & Recommendation stage:

The stage is where an SEO professional needs to put all of his skill set & filter out the content to be improved, removed & keep as it is.

search engine optimization

  1. Quality Related
  2. Duplicate Content Related
  3. Relevancy Related

seo content strategy

seo content audit

Alert: Excessive content Pruning without taking sufficient data to justify the act may backfire in the long run as it may decrease your visibility in the SERP results. Some URLs may contain relevant keywords but may not have got the required exposure for performing that well. Give such URLs a bit of time & see if the results of the next SEO audit.

Reporting & Recommendation Stage:

This is where all the hard work done by any SEO (Search Engine Optimization) professional needs to be delivered & it should reap some fruits for the client, in other words, some value is should be added to the client’s website.

 SEO professional

content audit

For any of your doubts on the Search Engine Optimization topic?? 

eMarket Education is online marketing Academy teaching Onpage and Offpage. The main aim of our institute is to help SEO professionals or students to clear doubts regarding any particular SEO topic + chance to get along with people & experts in the field. The topics covered are on basic guidelines and best practices of the Search Engine.

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Posted under: Blog, SEO