5 Simple Steps to Improve Organic Ranking for Google Local Business

Posted on February 26, 2018 by Emarkt_Admin

Guide to Improve Mobile Search Rankings for Google Local Business

Do you have a local business website and want to increase Mobile Local Search Ranking in Google search engines to grow your business.

When a user is searching for business or places near their location than local results appear on Google Searches. For example, someone is searching for SEO training in Koramangala than local results for SEO training in Koramangala appear similar on Google Local Searches. The Google will try to show you near SEO training institute that you would like to opt for;

seo training institute in koramangala bangalore

 

But still, confuse what to do and how to learn, then don’t worry, this guide will help you to rank in Google organic search results to boost your local business.

First of all, know locations where your prospects hang out. Select mobile search engines and run the report. Benchmark the results and start optimizing your site.

Ask your developing team to improve the website loading speed for best user experience which will also help you to rank in the organic result or in SEO.

Google is giving more importance to mobile friendly or mobile-optimized websites. Nowadays mobile ranking is one of the most important factors, if you want to rank in the search engines. That is why Google realized the importance of Mobile-friendly website and they have brought many mobile ranking updates and still working on it.

How Accelerated Mobile Pages (AMP) Affects SEO to Improve mobile search ranking?

AMP is basically the new feature which helps in bringing the ranking of the website on mobile. If you are not aware of AMP than AMP stands for Accelerated Mobile Page. AMP is basically a joint venture between Tweeter and Google to make the website more mobile responsive. AMP is supported by Baidu, Bing Twitter, Pinterest and many others.

AM Pages are very light pages which allow content to be uploaded very fast that help in loading the website more quickly and also help in fast upload in search engines, so this one of the major factors to rank in Search Engine Optimization. When you are opting for AMP, it means that giving more importance to site speed and readability.

If your web page has AMP implemented than only you can get ranked in top searches on a mobile device. That is why most news and online shopping websites are having AMP. Simply AMP help in improving the better user experience which improves the website metrics and revenue.

8 Steps to improve the website speed on Mobile;

Google provided the tool which helps in analyzing the Mobile Friendly website:

https://search.google.com/test/mobile-friendly

We also have one more feature in Google Webmaster that helps us to take the Report from Google;

 google.com/webmasters/tools/mobile-usability 

The above tool will help you to know the common usability issues with your mobile site so that you can fix them and improve your mobile experience for your users.

This would help you to understand the issues with your mobile site. This contains the report about flash content, missing viewport meta-tag for mobile pages, tiny fonts that creates problem to the content on mobile, fixed-width viewports, content not sized to the viewport, and clickable links/buttons too close to each other.

 

improve mobile search ranking

To make your site mobile friendly Google has given some Guidelines which help you to fix them. For more read https://developers.google.com/search/mobile-sites/

How to boost Mobile Organic Search Ranking:

  1. Fix Mobile SEO issues found from your report in order to comply with the Google Mobile Friendliness guidelines.
  2. Target location keywords on your website.

If you are not describing your business location than, how would Search Engines understand about location? Target location keywords on Meta and Content to describe Google bots about your business location.

  1. Make presence on local business directories.

Local Business directories are very important. They help in build ranking and reputation and also help people to find your business location.

If you are not able to find your business for relevant searches in your areas than optimize your Local Business Page properly. To maximize the results provide accurate information about your business. Always give more information about your business so that it can help Google to provide information about your business like where your business is, contact number, what services or products you are providing. Make sure this information should be updated.

4. Always keep your working hours accurate so that it can help users to show when you are available and it would also help you to build customer confidence.

5. Keep your reviews updated. Respond the customers reviews and show them that their reviews matter a lot for your business so that it would help you to build a good business visibility.

 

Conclusion:

AMP aka Accelerated Mobile Pages plays a very important role in improving the user experience and organic ranking in major search engines. Improve your website’s user experience and be the king of organic ranking in Search Engines.

If you are interested for a career in SEO, then do visit eMarket Education’s SEO Course page for more info on the course curriculum, duration, fees etc.,

Posted under: SEO

10 Reasons, Why SEO is Important in Digital Marketing?

Posted on August 18, 2017 by Emarkt_Admin

Key Benefits of SEO in Digital Marketing

 

What is SEO Marketing Aka Search Engine Optimization?

Search engine optimization is a technique or process of changing the position/ranking of website or web page in search engine results by using specific targeted keywords which help in better ranking of your website. The importance of Google Search Engine Optimization has increased day by day as nowadays most of the companies are promoting their products and services in digital media.

 

Looking for Online Marketing Courses in Koramangala

Learn   SEO | PPC | SMM |

 

And it is very important to understand the true meaning of SEO as it is having great potential in generating revenue from business and meet the business objectives. It helps in making the website/webpage user-friendly, makes navigation easy and faster which at last increases the quality of website improves user experience and user usability of a website.

Above discussion is all about “What is SEO/SEARCH ENGINE OPTIMIZATION/GOOGLE SEARCH ENGINE OPTIMIZATION?”

So just think if you are cut out in doing SEO course than what you are gonna lose in your business and also in professional life so I will discuss the benefits of doing SEO Course

Why is SEO Important for your Online Success?

 

seo for your online success

 

Getting Organic listings by doing SEO is almost free. Whenever you are listed at the top of Search Engine Result Pages, you don’t need to pay per click or fix a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving with a little effort (and some money to pay for SEO costs) which helps website to get traffic at consistent rate. Unlike paid ads, traffic for the website will not drop to zero. SEO need not have thousands of ads on the web.

 

increase website traffic fast

With the help of various top free SEO tools, you can see an increase in traffic to your website. SEO is the easy way to maximize your business revenue. SEO will give you results (not immediately) and as soon as you start your SEO efforts, but traffic will increase at a steady rate. By using tools in order to track traffic to your website you can clearly watch as more people visit your website and revenue is generated.

 

SEO raises brand awareness

 

Users believe that the first listing in Google is a reputable company, by doing SEO, your website gets the brand name. Your website, the competitors want to beat. If Google has a spot dedicated to you at the top especially if it is a top tier listing with other sub-pages listed below the main home page it gives your website credibility that no ad can top. Many people have ad blockers installed on their browsers.

 

SEO ROI

When you get 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is another benefit of SEO that cannot be matched by any other form of marketing. A click from Google is much more valuable over a click from a normal ad.

SEO provides accurate results in e-commerce or non-e-commerce sites so there is no distinction when it comes to ROI. For e-commerce sites. Many SEO agencies can see which path, users take in order to complete the sale. For non-e-commerce sites /you can add values to your lead conversions, like contact us and calculate the value of your SEO strategy in that way.

 

 

SEO Competition

 

SEO is a rising field and it’s booming still many people have started to realize that the benefits of SEO are very high. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will even if your site offers better services or prices. Having a better SEO company or a skilled SEO Staff is exactly what your company needs to have in order to rank above your competitor’s site in the Google rankings.

 

SEO strategy

By using SEO techniques you can get thousands and thousands of users to your website per day. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level. 

 

Stand out in Google SERPs

There are more than 250 million websites on the web and still counting. It’s not that easy to make a name for your website especially if your product or service is highly competitive. Using SEO will make your brand different from rest and will help in generating more revenue from your website.

 

This means that only 60% of clicks are only for the first result on Google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is the tool needed to gain that top position as well.

If you are in top positions on the SERPs helps in receiving a majority of the impressions and clicks, so ranking in top position increases traffic to your website. The focus of SEO is also on creating informative and keyword relevant title tags and meta descriptions, which are seen in result pages. Having optimized tags and descriptions helps to increase click-through rate, which also increases in website traffic.

 

The effects of SEO are permanent as they do n’t stop if you stop paying for them. Of course, you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top position it is not that easy to take away that position.

As a workshop participant, you’ll learn the power of SEO in our hands-on approach to search engine optimization training. You will work on your own websites in class, with expert step-by-step guidance. With the instructor helping you along, you’ll learn exactly what it takes to beat your competition.

After completing SEO Course you will be able to solve all of your SEO questions after attending SEO workshop/course.

 

Best SEO Certification in Bangalore

Next Batch Starts on  28th May

 

As I have already discussed with you the benefits of SEO what do you say about what is Search  Engine  Optimization? Just think for 5 minutes and try to understand by yourself about  SEO.

Actually, SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword and follow certain rules of search engines so the search engines give you the top position in SERPs.

In order to do SEO for your website or blog in order to increase sales then you should learn basic SEO and its benefit. For that, you need to join  SEO Training Institute or you can learn it from many websites.

It’s like you have a house and in front of that you have a garden and inside of your house, there is a masterpiece which is valuable.

If people want to see that valuable masterpiece for that your house and the garden in front of that should be neat and clean so people get interested/eagerness to see the masterpiece. In case one of them the house or garden is not clean then people will not come to see that masterpiece which in case the value of masterpiece decreases, same happens in SEO suppose if your website is having a good product or service and the website is not designed properly or SEO of your website is not done properly then your product or service is not going to sale.

SEO is no different than any other skill – the great results will always come from big effort. Just like the best marketing in the world won’t help you sell a bad product. Here are the factors that make up great content in Google’s eyes:

If you are cut out from doing Organic SEO course then you are gonna lose earning from your website or blog. and the importance of SEO for your website or blog.

Irrespective of whether you want to promote your online business website or get hired as an SEO analyst, joining a good SEO training course is the best place to start.

So invest in a reputed SEO training Institute and apply what you learn to market your online business. This small investment will lead to a steady increase in long-term profits.

 

Posted under: Blog, SEO