What are the skills required for good SEO Specialists apart from the subject knowledge?
Search Engine Optimization, this is no game of one day, you have to hold your horses. It is a long battle game like “Game of Thrones”. You have to load your weapons one by one, need to get a helping hand.
I like to share my experience on SEO journey to date; here I am going to share a few much-needed skills every SEO professional should have;
(All these inputs collected from my experience and a few from my SEO friends)
- Be Patient
Yes, what you read is true. Being patient is an important skill you should learn to see the SEO results. Whatever the energy and dedication you are putting on the present moment may not show you results immediately.
For example, you are doing link building act regularly, are you expecting all those links are sitting in your basket at the next minute? If you think so, then It’s completely wrong; it may take a few days, some may take months to join in your basket.
So, learn to be patient.
Hold on a second; I said to be patient not to neglect the actions you have taken to build the business.
- Critical Thinking
It is like a treasure hunt; you have to think in a 360o angle. Should be capable of solving 3 W’s.
The Three W’s:
Should have the ability to analyze, Why is the traffic gone down or leads are down? What is the best possible solution and where to fix it?
The wise judgment plays a crucial role in SEO. A combination of logical and analytical skills is necessary to see the pinnacle point in SEO
- Splendid Language Skill
SEO is a combination of technical, logical, analytical, and language skills. Strong command in Language gives you a significant boost. Well, it is essential to communicate with your internal team with no hassle and build confidence in work. At the same point, having a persuasive tone at a meeting is necessary for an SEO person.
Writing is a much supportive attribute for an SEO person. Most of the SEO work is related to text content, having writing skills in your skill basket is an advantage, while optimizing content rather than depending on grammatical tools you can accomplish your job at the right time.
- Being Social
SEO needs social skills, he/she should able to jump into a community and build right relations. Sharing knowledge brings you many good friends in the domain. It is an indirect way of building your brand value.
Spend quality time with the niche people in your domain, it brings you a bundle of opportunities to grow in career.
- Tech Savvy
It brings a bit of disappointment for many SEOs. Yep, technical knowledge is a must nowadays for an SEO person. I am sure there SEO professionals doing a great job with no programming skills. But to sit on the head of your web developer at least, you should know HTML, CSS, and JS.
Website speed and errors are most considering elements in the present SEO performance. When it comes to the user point of view, the website should load within a flick and it shouldn’t throw any error which makes him dissatisfied. Having technical skills avoid many hampers and make your developer understand the problems.
- Self Motivation
To be a great SEO, you should have a self-force and motivational ability. Always you should cheer your team and ready to adopt new methods circling in the platform. SEO is not a job of 9 am – 5 pm ever you should feel like a teen with a thrust of gadgets. Whatever the new SEO technique using by your peers, you should jump on that to explore an opportunity.
- Sense of Humor
All-day jobs need some laughter at the workplace. A happy workplace gives great productive results, we may have ups and downs in work, to come up with a new positive force we should hold back ourselves to create a happy vibe inside us.
All I mean to say, SEO is not only about the subject; it should have other sets of productive skills to do a great job.
Here are the 7 effective points that help you to do great in SEO apart from just having the subject knowledge. So, if you are a fresher or blogger or sales & marketing person referring and find yourself good around the following points, then SEO as a career could be the best option for you in Digital Marketing. Yes, SEO will always stand the strong backbone for digital marketing success, since it’s directly connected to the ads display in Google results, and that too for free traffic. For more information, click the link; SEO Career & Training Program with Syllabus details