Required Skills in SMM apart from Subject Knowledge?

Posted on May 9, 2019 by Emarkt_Admin

Social Media Marketing Skills

Social Media skills, one-of-the-prime questions that every social media marketer should be aware of while learning or gaining Social Media because knowledge lonely can’t fulfill the objectives. One should also learn the various skills associated with Social Media in order to work smartly and also consume time during work implementation. So find below the list of Social Media skillsets that one should acquire;

Knowledge of Photo Editing:

As the proverb says – “An image speaks a thousand words” suits perfectly in the world of social media marketing. According to the data provided by

Evaluating the above data which goes on increasing year on year, it is for sure that the scope of photo editing can’t be neglected in anyways. So learning a photo editing skill like Photoshop or any other image editing software can be very useful for SMM.

Video Editing Skills:

Definitely “YouTube” is the first name for the majority of people when it comes down to internet-related video platforms. As per the data provided by, every minute 1,300,000,000 hours of video are uploaded to YouTube. Also, there are other similar sites like Vimeo, Metacafe, Veoh and many other platforms where tons and tons of videos are being uploaded every day. So putting the effort on video editing skills is definitely a strong area where every social media marketer should go for. Some of the video editing tools are Adobe Premiere Pro CC, Corel VideoStudio Ultimate, Magix Movie Edit Pro, etc.

Programming Knowledge:

A piece of a sound knowledge of HTML coding can be very useful as these skills can be very much helpful in advertisement purposes or other activities related to 3D technology concepts which are slowly gaining momentum in the SMM industry.

Communication & Creative Vision:

Last but not the least, one of the essential and important skills that every social media marketer should possess is the strong command over English language proficiency in terms of both communication and writing because it is the only way through which one can get engaged with the audience. Also, a strong sense of creative vision adds extra skill because the whole industry of social media is around creativity let it be images, videos, text, content or any other medium.

The Bottom Line:

To conclude, Social marketing can be fun, can increase brand awareness, and can drive site traffic. But on the other hand, there are certain things one must understand the perplexing dynamics of people’s interaction on social media. People interact with a brand while on social media platforms either by seeing an advertisement, or Facebook page, or a picture shared and so forth and they comment on the product or share feedback to others. Taking advantage of this social presence to interact and engage people, build an audience, and let others know about your brand is a part of Social Media Marketing. For individuals, social media skills can help to land a job since it provides companies insights into your overall approach to assessing your skills and your interests in more depth. It is also a testament to how tech-savvy you are in terms of new social technologies.

Enrolling in the Social Media training course can help individuals to understand how to incorporate specific social media advertising strategies into their action plan.


Posted under: Social Media Marketing

Why Do You Need A Social Media Strategy?

Posted on November 10, 2018 by Emarkt_Admin

What is the importance of Social Media Strategy?

It is indeed a crucial question for every individual who either owns a business or being part of an organization that counts on marketing related industries, to thoroughly understand the value of Social Media in the current scenario. It is as simple like you can’t target 7 billion individuals on the planet, you can’t utilize all the accessible informal organizations at the same time, and you can’t enter each market in one go. Decisions should be made within fraction seconds. Currently, businesses from all sectors are utilizing social media marketing techniques to grow.

Below are the key reasons to think:

  1. Social Media is the most cost-effective technique to reach and target your audience.
  2. Since it works via online networking which implies that its one on the best places to get input about your business progressively thereby enhancing client administration and correspondence relationship.
  3. It encourages you to become more acquainted with your clients. You’ll have a smart thought about what it prefers, what it doesn’t, what it’s occupied with, and what it’s enthusiastic about?
  4. It gives you the biggest platform to connect with people there by course to recognize and showcase the brand story to the world.

Key Challenges related to Social Media:

With the rise in smartphones, the user base of social media is growing at an enormous rate.

If not utilized carefully can damage your brand reputation within seconds.

Stay updated to beat competitors. It’s essential to follow an influential person.

Related: 3 Ways to use Live Video for Social Media Marketing

What social media strategy would give the best results?

For every marketing success, the basic mantra is “content is always the king” and with proper social media strategy, you can definitely do wonders for your business.

  1. Content Creation
  2. Content Publishing
  3. Content Distribution
  4. Content Advertisement
  5. Content Analytics


The Bottom Line:

For creating strong social media strategy, you must be aware of all the Unique Selling Points (USP’s) of your business, that makes your business unique among the competitors. Define your all the USP and initiate campaign which speaks volumes about the uniqueness and draws attention of the potential visitors for your business. This is the first and the most important step in creating awareness for your brand. To know even more how to empower & elevate your social media marketing strategy, learn all other internet marketing strategies and build your business as a successful online marketer.

Social media marketing career is booming ,take the first step towards your career growth as social media market specialist by enrolling in Social Media Marketing Courses.


Posted under: Social Media Marketing

7 Pro Tips to Enhance Your Career in Digital Marketing

Posted on November 17, 2017 by Emarkt_Admin

Tips to Improve Your Skill Set in Digital Marketing Career

How to learn Digital Marketing or How to enhance my techniques in Digital marketing?

These are the repeated questions asked by people who want to start a Digital Marketing career or to build a bright future in Digital Marketing. In this blog, I am going to tell you guys some of the simple steps which you need to take care of your digital marketing strategies.

This blog is for those guys who are desperate to have a Great Career in Digital Marketing.

Enjoy Reading!

Digital Marketing Era Forever

Digital Marketing made the online marketplace a more attractive mode of doing business & also made it more affordable & even playground for every playmaker. But with time very few companies have capitalized on the true potential of this powerful segment of Marketing effectively.

Digital Marketing Simplified

Everyone Trying to Get Something Out of the World Wide Web

Digital Marketing: In simple terms marketing your online assets in the Digital Marketplace and with the right targeting options & relevant keywords.

Types of Digital Marketing Courses


Digital Marketing is one & the same thing whether implemented in Congo or America the only thing that varies is, how you use different channels of online marketing, your Digital Marketing strategies & How you prioritize your different Digital Marketing Channels? In this blog, I would like to share our experience of 14+ years in the Digital Marketing Industry both in training & as a consultant on, How you should proceed with your live campaigns so as to make most of it?

7 Tips to Boost Your successful Digital Marketing Career (डिजिटल मार्केटिंग में करियर)



#1: T-shaped marketer:

It is way back started in the 1990s again came into limelight in recent days. So many experts like Rand Fishkin (Ex MOZ), Mike Tekula, Neil Patel talked about this concept some supported and some denied. Basically, a T-shaped marketer refers to having in-depth knowledge of one subject and knowing the basics of other related subjects.

For example: Take the example of digital marketing,

This platform contains so many fields, such as:


T-Shaped marketer can lead b good digital marketing career

Image cerdites:MOZ

As shown in the above picture having sound knowledge in SEO and having a light level knowledge in other digital marketing fields. This skill sets benefits you to get success in the digital marketing career. A T-shaped marketer can handle unbalanced situations in a company but there a few aspects to take care of becoming a T-shaped marketer. Digital marketing is a platform in which all the wheels of a car have to run smoothly.  Though you have knowledge in many areas you should respect the expert in their own fields. Build up relationships to sail the boat of digital marketing career smoothly with harmony.


#2: Make SEO & Social Media the Karan-Arjun

Karan-Arjun in Digital Marketing

As said above to supercharge your career in digital marketing take the help of related fields. Search engine optimization & Social Media Marketing the most in-demand Digital Marketing channels at the moment. Both are dependent on each other and can surely affect website performance in terms of traffic & ranking if not done properly.

Search Engine Optimisation helps you to rank organically for relevant keywords by adding the relevant keywords as content as well as optimizing the website. At the same time, social media sites are traffic bombs ready to explode with high traffic if implemented in the right way. A majority of internet users are most active on Social Media websites for a long time rather than in any 3rd party websites.

In the initial stage of a website where ranking organically is a bit difficult, marketers can leverage this opportunity to drive traffic to their website from social channels thereby making branding for the company as well helping in direct traffic in the Future.

Also if a website has a lot of pages & not all pages have been indexed & users type in the search query box the company name, the Social Media profiles of the company will always come on the top results rather than other pages of the website due to high domain authority of the Social Media Websites. Here is a clever marketer, one should share the links to the pages which have not been indexed and drive the traffic through Social Media.

Example: When I type eMarket education, the SERP shows the Home Page followed by few Social Media Profiles which also helps us to drive traffic to our website. So for us, it’s very important to share key information on our social media sites with equal importance as we share on our website.

Digital Marketing Training Course

Yellow Box: Home Page Link & Red Box Link: Social Media Profiles


#3: Live SEO, Breathe SEO, Sleep SEO

The only Online Marketing channel that will give you results for your company. Once your SEO strategy or your website becomes 100% SEO optimized than a majority of your work is done in terms of Digital Marketing to rank your pages in the top results and that too you don’t have to pay anything to search engines for the same. It also ensures your traffic is not affected even though your competitors are bidding for the same keywords to have a better ranking. During cash crunch situations SEO only helps you to get traffic & generate leads.

Based on a survey from Statistics a majority of people prefer organic results rather than PPC results. 




Google SEO training

Google Loves SEO Optimised Websites with Quality Content 


#4: Bombard Creativity in your Website & Social Channels

People in this fast-moving world have very limited time to pay attention to any information shared until it is presented in such a manner that draws their attention to have a look in detail. The content making industry has also evolved over time from long text to short text to images to video to short videos & finally at the moment GIFs.

The current scenario demands creative content with short crisp size, i.e in max 6 seconds a company has to deliver the entire message to its targeted audience that too in a manner which really outnumbers from its competitors.

We as a Digital Marketing Institute believe Social Media marketing courses is 60% creativity & 40% learning. In the duration of the digital marketing course, we encourage our students to focus on their creativity skills.

For example, Volkswagen came up with a very creative ad to share the teaser of its coming car on Facebook.


#5: The World is in Mobile, Where are You?

When PC was invented it was the luxury for many but now the same device even laptops have become redundant for many. With the invention of smartphones, phablets, tablets, etc the world is moving towards handier & on the go usable devices.

Based on our experience as a Digital Marketing Institute & Online Marketing Agency, we have seen over the years more clients focus more on mobile devices & a majority of the website traffic also comes from mobile or apps. Some companies have also moved their business to mobile apps only. Social Media sites that have a large number of active users at any time of the day for any particular location also are witnessing a major shift in traffic from the desktop version to mobile applications. Acknowledging the heavy demand, Social Media giant Facebook also introduced many mobiles only kind ad copy formats like Mobile Canvas, 360 Degree videos & photos, etc. Even Google Mobile searches have surpassed desktop searches.

Learn Mobile SEO

Mobile is the Present of the Online World

Such changes give a clear indication that it’s time to go Mobile else the line may become busy for you later. So if you are not having a mobile-friendly website & not following mobile SEO practices it’s high time to decide on your priorities. 


#6: Use the Beauty of PPC Remarketing

Just like Leh-Ladakh is one of the most beautiful parts of the Himalayas, similarly, Re-Marketing is the beauty of Digital Marketing. But most companies either don’t use this feature or are not aware of what remarketing actually is?

Learn Google Adwords or Facebook remarketing

Re-Marketing: Re-targeting your website visitors who have bounced from your website with a new ad copy in order to attract them back to your website and initiate an engagement or any kind of action. Re-marketing can be done through Google Adwords or Facebook. Dynamic remarketing can also be done and is mostly used by e-commerce or travel-based companies where the same ad copy related to their search follows them for a specific period of time.

While creating the remarketing list in Google Adwords or a custom audience on Facebook be clear with the type of audience you want to re-target. If you have a large database of email ids of people subscribed to your blog then you can also re-target them using these data specifically to them only.


#7: Integrating SEO, PPC, Social Media & Email to get the best of the Digital Marketing results

Learn Digital Marketing Strategies

Integrating all Digital Marketing Channels for Better Results

Starting with a website but not sure how to market it?

Adding up to the above-mentioned points To boost your career in digital marketing having a basic knowledge of HTML and graphic design would help to make you stand out among the less technically minded candidates.

Enhance your networking with other digital professionals, make friends and contacts in the industry, and turn yourself into a potential candidate for new positions and jobs. This is a vital point brings you growth in the digital marketing career.

Strategies are something that the Best Digital Marketing Institute can teach and has to be completely decided and changed based on the product/service to be marketed, the target audience & and the location. However, the approach & subject remains the same. But there are certain things which can never be changed and these 7 ways are by default the strategies used by the maximum of companies doing Digital Marketing.


Learn Share & Inspire – That is eMarketEdu Success Mantra!

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course, Inspire yourself and others.

Follow us on Facebook   Instagram & Youtube  for Latest Digital Marketing Trends & Tips

If you wish to start a Career in Digital Marketing, then check out our –

Digital Marketing Training Course | Google Ads PPC Training Course | Advanced SEO Training Course | Social Media Marketing Course | Real Time Project Work




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Posted under: Blog, Digital Marketing Course