How important is UTM Parameters for Digital Marketing Analysis?

Posted on October 30, 2018 by Emarkt_Admin

Do you Track your Campaign with UTM parameters?

When you have so many marketing tools and analytics platforms, Sometimes you feel helpless to understand what is actually going on your tweet or facebook ad, sign up form, newsletters, sale etc.

But have you ever thought adding UTM Parameters to your links will help solve all your problems regarding tracking of Campaign, attributing, and solution for your marketing efforts?

Let discuss in more details about UTM Parameters and How to use them?

What are UTM Parameters?

UTM stands for Urchin Tracking Model.  UTM Parameters are tags in your link which gives you the details about  Campaign Source, Campaign Medium, Campaign Term, Campaign Content.

Read more in details about what are UTM Parameters? 

Why should you use UTM Parameters?

  1. You should use UTM Parameters to overview the traffic coming from newsletter, CPC, emails etc.
  2. When you want to track how your marketing campaign is doing.
  3. To see the customize traffic you send to your site versus the traffic other people send to your site.
  4. To find the differences, how other campaigns are doing.
  5. To check the traffic Source/medium.
  6. To make an effective report and do better analysis.

How to set up UTM parameters

We will learn how to set UTM Parameters quickly and easily:

Step 1: Go to Google’s URL Builder

Step 2: Open the link and fill all necessary details

I have already discussed earlier on how to set UTM Parameters in my previous blog 

Suppose the link is:

https://www.emarketeducation.in/need-know-googles-url-builder-utm-parameters/
utm parameters

The above link has UTM Parameters

utm_source (Campaign source): This source is used to identify the search engine like google, yahoo etc.

utm_medium (Campaign Medium):  This will help you to identify medium like CPC.

utm_campaign(Campaign Name): The Campaign name will help you to identify the campaign promotion.

utm_term(Campaign Term): Helps you to identify the keywords used for ads or paid search.

utm_content (Campaign Content): Campaign content will help you to differentiate ads or any links that point the same URL.

How important are UTM Parameters for Digital Marketing Success

1. Measure Marketing Campaign and its Effectiveness.

When you create a campaign and want to know its effectiveness. Create a UTM Parameters to measure the structuring.

2. Customize Your campaign

With UTM Parameters you can easily add give a name to your campaign so that you can easily identify who is bringing in what. It is very effective and helpful for better digital marketing strategy.

3. Segmenting Your Traffic

If you got a 100 views in your social media post doesn’t mean all the views came from the same source. Using UTM Parameters helps you to segment the traffic.

4. Using Google Analytics Track the traffic and the Conversion rate.

Step 1: Go to Google Analytics Account

Step 2: Go => Acquisition =>Campaigns

campaign

 

As per the above table, you can see the list of the campaigns (above table campaign is not created) you will be creating the trackable URLs using UTM Parameters and track the numbers of traffic and conversion rates.

5. Use to Compare your Report

You can use UTM Parameters to compare your reports over time. You can spot the reports that were most effective in driving traffic to your site and then do better digital marketing strategy.

Conclusion

Using UTM Parameters you can easily track the marketing campaigns and conversion rates. With this help, you can create a better digital marketing strategy with a good budget.

 

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Posted under: Google Analytics

Simple Steps to Learn Google’s URL Builder and UTM Parameters

Posted on October 10, 2018 by Emarkt_Admin

 Did you track your Campaign in Google Analytics Today?

When you are ready with your campaign, and you don’t know how it is going to perform in sense of traffic, deals, leads etc. You don’t have an answer which campaign really perform well. Take it easy! use Google’s URL Builder and UTM Parameters to track all your campaigns for effective results.

 What is Google’s URL Builder?

Google’s URL Builder simply allows you to add a special tracking code or tagging to your URL.
When you create a particular email marketing campaign or any other campaigns:

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/

Instead of above link you use:

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/?utm_source=oct1-newsletter&utm_medium=email&utm_campaign=Benefits_GA

Extra added links are tracking code or else known as UTM Parameters.

What are UTM Parameters?

UTM (Urchin Tracking Model)  parameters are tags or you can say parts of URL, which is used to track the performance of campaigns.

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/?utm_source=oct1-newsletter&utm_medium=email&utm_campaign=Benefits_GA

As per the above link an overview of UTM parameters:

Campaign Source: This tells Google where the traffic is coming from like search engine, newsletter name, or other sources.
Example: utm_source=oct1-newsletter
Campaign Medium: This will help you to identify a Medium(which source it is coming from).
Example: utm_medium=email
Campaign Name: This simply describes your campaign( Blog is related to Benefits of Using Google Analytics)
Example: utm_campaign=Benefits_GA

How to use Google’s URL Builder with UTM Parameters?

With UTM parameters you can make very effective and attractive URL’s
Follow the simple steps:
Step 1. Go to Google’s URL Builder (for websites)
Google Play URL Builder (for Android-app ads)
iOS Campaign Tracking URL Builder ( for iOS- app ads)

Note: If ads are on Android app, use the Google Play URL Builder. If ads are on the iOS app, use the iOS Campaign Tracking URL Builder. Otherwise, use Google’s URL Builder.

Step 2: Enter the link where you want the traffic.
https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/

Step 3: Enter 3 main UTM parameters (i.e what you want to track)

Google's url builder

The link will be automatically generated:

generated campaign url

Step 4: To convert URL to short link Google will automatically shorten the link via Bitly
=> You Should have bitly sign-in Account.

Step 5: Copy the link and paste it to your email newsletter or any other campaigns to track the users.

My Campaigns in Google Analytics

After you are done with your attractive campaign building, You’ll always want to know how many clicks, leads, converted reports etc.
Log-in into your Google Analytics. If you haven’t signed up into Google Account. Read more about THINGS TO KNOW FOR BEGINNERS IN GOOGLE ANALYTICS.
Once you are logged in to Google Account.

Go to Acquisition -> Campaigns

 google analytics campaigns result

 

campaign success measure

Here you will see how many people are visiting your campaign, what the bounce rate, how long they are staying, how many are getting converted etc.

Benefits of Google’s URL Builder

1. Helps to shorten the link.
2. Helps to identify from where your website traffic is coming from – social media videos, blogs, articles, images, etc
3. This helps to identify what kind of source it is coming from.

Conclusion

Google’s URL Builder with UTM Parameters provides valuable information about traffic. Help you track all your campaigns, boost your sales and overall marketing strategy. Being an excellent marketer sometimes the crucial aspect is to measure success. No matter what metrics you use, your boss is concerned with only results.

Learn digital marketing course in Bangalore with the placement for your career growth.

 

Posted under: Google Analytics