Best AdWords Automated Rules Best Practices

Posted on October 16, 2018 by Emarkt_Admin

Automated Rules in Google Adwords


Today I am going to tell you about Automated Rules in Google Adwords. Before we jump into the Automated Rules, let me give a small introduction about types of bidding strategies in Google Ads.


There are 2 types of Bidding Strategies in Google Adwords:-

Check New Google Ads Interface 

  1. Manual Bidding Strategy

2. Automated Bidding Strategy


In Manual Bidding Strategy,

You may choose manual bidding if:-

  1. You do not have enough conversions to meet the recommendation of Automated Bidding.
  2. You need 100% control on how you pay for clicks, views, conversions.
  3. You can set the bid of keywords manually.

If the above-mentioned points do not apply to you, I recommend you to choose Automated Bid Strategy.

In Automated Bidding Strategy,

There are a few options which you can choose to automate your Adwords account under the Automated Bid Strategy to increase conversion while spending less.   In this article I will cover all these questions:-

Here is an extra information for you. Check “How to Write Compelling PPC Ad Copy

What are Automated Rules in Google Adwords?

If you manage a PPC Google Adwords account you know it’s not an easy job, managing several campaigns is difficult to optimize. You spend half of the time looking and optimizing your account. To make sure that you don’t exceed your budget, Automated Rules allows you to schedule your ads at the specific times of the day.  Control your budget and costs by showing your ads only at the times you choose. Reduce the time required to manage the PPC account. These rules are very useful and save a lot of time. These rules will cut down the need for making frequent changes to your account.

There are some common ways where you can use Automated Rules. For example, on daily basis, you perform the same task on your Google Adwords account. You can automate your account by opting Automated Rules. Based on your daily task routine, you can set automated rules. Let’s discuss more about Automated Rules in Google Adwords.

What are the type of changes you can Automate?

By applying Automated Rules, it will avoid all the manual work. For example, if you want a campaign to run only on Saturdays and Sundays, then you can set Automated Rule for that campaign.

What are the 5 best AdWords Automated Rules in Google Adwords?

  1. Increase or Decrease Budget on Specific Date/Time
  2. Plan Promotions to Run During a Fixed Time Interval
  3. Reduce Keywords bids with a High Cost Per Acquisition (CPA)
  4. Increase Bids for Converting Keywords Below First-Page Bids
  5. Set Up Email Alerts for Drastic Changes in Your Campaigns


What are the benefits/advantages of Automated Rules in Google Adwords?

The benefits of using Automated Rules are:-


How to use Automated Rules in Google Adwords?

Automated Rules let you do changes to your account automatically. Here are the step by step guide on how to use Automated Rules:-

New automated rule option google ads


Types of automated rules in Google adwords

google adwords login

adwords ppc

adwords automated rules

Frequency rule in new Google Ads interface

automated save rule in new adwords

Regular asked questions in Automated Bidding Strategies;


The Bottom Line:

Managing a Google Ads account can be a lot of work, especially if you don’t have dedicated time or team for it. Luckily there are some ways to help automate your accounts built right into the platform.

Want to know more about Automated Rules and Bidding Strategies? Join eMarket education to learn PPC Google Adwords Course.

Read our Articles related to PPC Google Adwords by clicking this link.

google adwords expert trainer ranjan jena


Posted under: PPC