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7 Types of Google Ads Certifications

7 Types of Google Ads Certifications
7 Types of Google Ads Certifications

Google AdWords Certification

Google Certification is one certificate that you need to have if you’re really looking to gain some knowledge in PPC subjects. As a beginner who is aspiring to have a bright career in the Google AdWords field, you should know the significance of understanding Google’s Ads policy and management process.

Now, Why get Google certified?

Certificates are normally provided from a group to the people who have shown their proven talent or proficiency in a subject. By getting the certification in the desired subject, you set yourself as an expert in that subject.

When Google started the certification program, it was known as Google Advertising professionals. Then in 2010 Google changed that name to Google Adwords Certification and now in 2022, it is known as Google Ads Certification.

In this article, we’ll be discussing on;

  • How to get Google Adwords Academy Certification?
  • How to prepare for Google Certification?
  • Where to go for Google Ads Certification?
  • Different types of Google Ads Certification?
  • How to prepare for each Google Ads certification?
  • Who should be having this Google certification?
  • Benefits of having a Google Adwords Certificate

 

How to get Google Adwords Academy certification?

Log in to Google academy for ads and write the Google AdWords certification exams.

Academy for Ads is a training program center by Google online where you can develop your skills in Google ads. Anyone who wants to or handles the Google ads tool to run ads on the Google search engine and on its partner’s sites can access the academy.

So the first and the most important point is that anyone can do the Google Ads Certification program.

Google Academy for Ads Certifications

We have different types of Google Ads certifications based on the above requirements. They are;

  1. Google Ads Fundamentals Certificate

  2. Google Search Ads Certification

  3. Google Display Ads Certification

  4. Google Mobile Ads Certification

  5. Shopping Ads Certification

  6. Google Video Ads Certification

  7. Digital Sales Certification

Google Ads Fundamentals Certification

Google Ads Fundamentals

  • There will be a total number of 65 questions
  • You will get 90 minutes to write the exam
  • You need to score 80% to pass the exam

Google Ads Fundamentals Certificate covers the fundamental idea and standard theories of digital marketing and ads on Google. It includes the advantages of online advertisements, different strategies, and ways to manage and optimize the Google Ads campaigns. You may feel like advertising your product and services will be complicated but Google Ads Certificate makes it so simple. You can learn the basics of the campaign setup and settings which is appropriate for you.


Google Search Ads Certification

Google Ads Search Certification

  • Total number of 102 questions
  • 120 minutes to write the exam
  • score 80% to pass the exam

It covers all the questions related to the search network campaign on Google. By learning this, you will get to know how you can create the ads which will appear on Google search results and on those sites which are associated with Google. When people type a keyword and that search term is triggered for your targeted keyword, you will be able to show your ads on top results.


Google Display Ads Certification

Google Ads Display Certification

  • There will be a total number of 102 questions
  • You will get 120 minutes to write the exam
  • You need to score 80% to pass the exam

It covers all the questions related to the display network campaigns that will enable businesses to target audiences when they are browsing online websites, YouTube videos, Gmail accounts, or using applications.


Google Mobile Ads Certification

Google Ads Mobile Certification

 

• It consists of 70 questions

• 90 minutes of exam time

• Score 80% to pass the exam

You all know that usage of the smartphone is increasing day by day. The smartphone is easy to use and people prefer to use it most of the time. As a result of this, Google has designed ads in a way that advertisers can target their potential audience only on mobile devices and you can select which brand of mobile users and which network users you want to target.


Google Shopping Ads Certification

 

Google Shopping Ads Certification

 

• This certification has 63 questions

• 90 minutes exam time

• 80% is the cut off to pass the exam

In the Google Shopping ads certification exam, you will be facing questions related to shopping ads, merchant account centers, data feed, how to set up shopping ads, best practices, and optimization ways.


Google Video Ads Certification

Google Ads Video Certification

  • There will be a total number of 74 questions
  • You will get 90 minutes to write the exam
  • You need to score 80% to pass the exam

In this certification you will get questions related to video campaign creation, best methods, checklists, what to do and what not to do, etc. Video Ads campaign allows advertisers to promote their business on YouTube and on websites which is part of the Google video network. Your ads will be shown on YouTube search results. A message conveyed through a video stays in the audience’s mind much deeper than any other way.


Digital Sales Certification by Google

Google Ads Digital Sales Certification

  • There will be a total number of 55 questions
  • You will get 90 minutes to write the exam
  • You need to score 80% to pass the exam

Now, this is a new addition to the tally. Google has launched this recently and it is a very easy certification exam that helps you to cover all the basic concepts of digital marketing and skills that you required in sales.

So that is it guys; these are the Certifications available in Google Ads Academy.


Conclusion:

All the above 7 types are part of the Google Ads Certification Program, and any individual who takes up the PPC career can prepare & pass this Google Ads Certification to confidently manage the AdWords account.

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