Expertise PPC Google Ads Pay Per Click also known as Cost Per Click was introduced in 2002. Until then, advertisements were charged at CPM i.e. Cost-Per-Thousand impressions or Cost-Per-Mile. PPC is commonly associated with first-tier search engines (such as  Google Ads and Bing Ads). With the help of Search engines, advertisers typically bid on keyword phrases relevant to their target market. When you are involved in online marketing, make sure