Google PPC Training in Bangalore
Learn to advertise on Google Ads or run Performance Marketing or Lead Generation campaigns.
PPC Google Ads Course Modules
Learn to help Clients with Google Ads campaigning following 3 principles: Relevance, Control, & Results.
Course Overview
We offer comprehensive training in paid search marketing, search psychology, search ads, and keyword targeting. You’ll also learn how to expand your reach with display network strategies and precisely target audiences. This advanced PPC Google Ads course covers buying funnel, setting and measuring marketing goals, integrating PPC into digital strategies, and techniques for campaign reporting and tracking.
- PPC Website & PPC Landing Page Analysis
- Keyword Research with Google Keyword Planner Tool
- Keyword Segmentation by Priority
- PPC Campaign Structuring & Budgeting
- Ad Copy Writing
- Ad Assets
- Quality Score
- PPC Metrics
- Account Setup & Conversion Tracking Code
- PPC Campaign Setup & Manage Settings
- Search, Display, Video, PMax, Demand, Remarketing, Smart Campaign
- PPC Campaign Optimization & Reporting
- How to Manage Small Business Google Ads Accounts
- How to Manage Lacs Budget Google Ads Accounts
- Best Practices with Automation Bid Strategy
- Performance Analysis with Excel Technique
- GA4 & GTM Link with Google Ads
- Google Ads Certification Exam Completion (Search Ads, Display, Video & Measurement)
- How to analyse SEMRush data for better CTR & Conversions
- Sharing Campaign Structuring, AdCopy, Media Planning, Daily, Weekly & Monthly Work Templates
- Overall PPC Checklist Template for daily update
Google Certification & Tools
Add demanded Google Ads Certifications & Tools expertise to your resume.
Google Ads Certifications Overview
These are professional certifications that Google offers to individuals to prove their expertise in basic and advanced level of Google Ads. To get certified in Google Adwords, PPC marketers have to first learn PPC course and after course completion, they have to appear and qualify the pass percentage in the online test. Below are few Google Adwords certifications to know:
- Google Ads Search Certification: This certification is to learn, build and optimize Search campaigns. Through this, one will learn to build a search strategy that aligns with company goals, generate traffic, bring in new leads and acquire new customers.
- Google Ads Display Certification: This certification is to learn, build and optimize Display campaigns. Through this, one will learn to build a display strategy that aligns with company goals, generate traffic, bring in new leads and acquire new customers.
- Google Ads Video Certification: This certification enables an individual to learn to tell powerful stories on YouTube. This is a strong tool to keeps the users hooked throughout their buying journey.
Google Ads Tools Overview
Let’s have a look at some of the powerful free tools offered by Google
- Google Trends: This is a free valuable tool from Google that gives most trending data about the popularity of search queries on Google across regions and languages.
- Google Keyword Planner: This is a free option in Google Ads dashboard that helps paid search marketers to research and find new relevant keywords, check their search volumes, competition level and many other important details regarding keywords. It is also one of the most sought-after tools by most digital marketers.
- Google Smart Campaign Analysis: This free tool helps us to analyze information about business, the target geographic location, target language, and keyword themes from the Smart Campaigns.
- GA4 Data Interpretation: GA4 is a free tool by Google which help digital marketers to monitor complete data of website performance in terms of user behaviour and live campaigns with accurate metrics and demographics information. This tool also gives real time data related to users and their activities with websites in 30 minutes.
Why PPC Course Training?
- As per “Search Engine Journal”, approx. 39% of advertising budget is being spend on paid search (PPC), making it top digital channel
- As per “Statista”, advertisers are projected to spend $ 190.5 billion in search advertising in 2024
- India is the second-largest online market in the world (900 million internet user)
- Digital marketing in India is expected to grow at a CAGR of 25.4% year on year basis
- It is data driven and have unparalleled scope for optimization and scale
- Highly demanding with respect to market needs and trends
PPC Career Progressions and Salary Trends
- PPC Intern: Internship onto PPC field
Remuneration: Generally, companies offer stipend to interns to take care of travelling and food expenses
- PPC Associate: Assist PPC Specialist on to keyword, ad copies etc
Salary: 1 – 1.5 LPA
- PPC Specialist: Managing campaigns, optimization and analysis
Salary: 2.5 – 3.5 LPA
- PPC Specialist: Sr role to PPC Specialist, apart form managing campaigns, lead team and contribute on to PPC Strategy
Salary: 4 – 7 LPA
- PPC Manager: Oversee the management of all PPC promotions, PPC Strategy formulation. PPC team management, implementation of paid search strategy through team, Liaoning with top management
Salary: 4.5 – 9 LPA
- Director of PPC: Budget management, oversee PPC department and alignment of PPC strategies with company objectives
Salary: 10 – 30 LPA
- VP Marketing: Responsible for organization’s all marketing activities, marketing strategy, oversee marketing operations and ensure company’s growth and visibility
Salary: 12 – 99 LPA
Who Can Benefit from PPC Online Training?
Anyone who knows internet surfing, has basic excel skill and has some proficiency in English language along with desire to pursue a career or profession in digital marketing can attend this PPC Google Ads course to get close to their professional dream.
- Freshers / Graduates / Students / 10+2 pass out
- Marketing Professionals
- Working Professionals seeking a shift in their field
- Anyone wants to pursue a career in freelancing
- Business owners / Entrepreneurs who wants to learn digital marketing to propel their organization’s marketing efforts
It involves more than just PPC Training
At eMarketEducation, we don’t provide just stipulated hours (as per course curriculum) of interactive training, but we hand hold trainees in every aspect of their professional journey as per their needs.
- Activity based learnings
- Highly skillful and experienced faculties
- One to One monitoring and support
- Guest lectures by industry veterans
- Industry case studies and project assignments
- Google Ads certifications
- Assistance in internship project
- Add on demand Google Ads Certifications & Tools expertise to your resume
- Soft skill and resume / interview preparation assistance
- 100% placement assistance
- Transition from course to a rewarding digital marketing career
Why eMarket Education for PPC Online Training?
![1,600+ Digital Experts](https://i0.wp.com/www.emarketeducation.in/wp-content/uploads/2023/06/Project.webp?fit=500%2C500&ssl=1)
1,600+ Digital Alumni
![](https://i0.wp.com/www.emarketeducation.in/wp-content/uploads/2023/06/Certification.webp?fit=500%2C500&ssl=1)
4.8 Star Google Rating
![15+ Yrs Industry Experience Faculty](https://i0.wp.com/www.emarketeducation.in/wp-content/uploads/2023/06/Lear-Best.webp?fit=500%2C500&ssl=1)
Best Live Project Practical
![Guaranteed Placement](https://i0.wp.com/www.emarketeducation.in/wp-content/uploads/2023/06/Job.webp?fit=500%2C500&ssl=1)
15+ Years Exp Faculties
PPC Training Benefits
A comprehensive program built to upskill people in core aspects of PPC mainly Google Ads, Performance Marketing or Lead Generation campaigning. This course covers in-detail understanding & expertise on;
Google Search, Display, Video, PMax, Demand Generation with Smart Campaigning and Remarketing Ads
- Learn to run Performance Marketing or Lead Generation or Pay Per Call Campaigns
- Advertise on Facebook & Insta Ads
- GTM & GA4 Integration with Google Ads
- Hands-on practical on multiple live projects under the guidance of 15+ Years Industry experts
Upon completion, an individual would be able to strategize the PPC campaigns, set up accounts on key platforms, manage budgets & bid strategy, optimize campaigns & Keywords data while analyzing data to get meaningful insights that will help the account grow.
This PPC course will help an individual make a successful Career switch to become a Freelancer, Consultant or bag career jobs in Google Ads.
PPC Student Alumni Testimonials
Google Ads Online Course FAQs
What is SEO?
Search engine optimization (SEO) is the process of improving your website to rank higher and get visibility in search results of different search engines (Google, Microsoft Bing etc) when people search for product / services or information you promote online. Resulting in organic traffic.
How will this SEO course help me professionally?
- In case you are fresher and looking for a career in digital marketing, this course can assist you to start the journey.
- If you are a marketing professional then this course will help you getting started with SEO, one of the digital marketing channels
- If you are a working professional desiring to pursue a career in digital marketing, this course will assist you in that goal.
- If you want a career in freelancing, this course will equip you.
- If you are an entrepreneur or business owner, this course will help you to drive SEO (one of the prominent channels of digital marketing) efforts of your business.
What kind of technical knowledge is needed to successfully complete the SEO course Training??
There is no such pre-qualification necessary for SEO course, only your ability to surf the internet, basic level excel skills and a bit of english writing skill along with a longing to pursue a career in digital marketing field are all required, rest all can be learned during the training course.
Graduation not completed; can I attend the course?
Answer is yes. To pursue a career in Search Engine Optimization(SEO), no specific degree is not mandatory.
How will SEO course assist me to start my business?
If you would like to start your own business, at present time digital marketing should be an integral part of your marketing strategy. This course will make you proficient in SEO which is one of the prominent channels of digital marketing.
What are the benefits of SEO Training?
After successful completion of an SEO online training course, you will be able to demonstrate proficiency in managing SEO activities of small or large websites, ranging from a couple of pages to 100’s of pages on the website. Confidently develop SEO strategies to improve ranks and drive organic traffic, finally convert potential customers into leads or sales.
Additionally, by the end of successful completion of this SEO course, the students will also be equipped with the following
- Strategic thinking towards business success with SEO Activities
- Implement better keyword content strategies
- Demonstrate measurable results in terms of search rankings and organic traffic.
- Run different analysis report to interpret data and optimize strategies
- Best use of any given SEO tools
- Improve presentation skills, personality development essential for professional career.
What's the trainer's profile providing training on this advanced SEO online / classroom course?
- Experienced SEO Expert Faculties with over 10 years’ experience in SEO, managed local & International clients for different Industry categories.
- Having teaching experience of Offline or Online classes
- They have managed live PPC Ads accounts and managed a monthly PPC budget ranging from few Lakhs to Crores of Rupees.
- Well versed in theory & practical understanding of managing SEO activities.
- SEO Certified
What can be the expected job salary once I complete the SEO training course successfully?
After completion of the SEO online course and after internship project you can expect a remuneration up to 2.4-2.5 L per annum.
How important is the SEO Live-Project for students?
Once the students have enough understanding of the basic concepts like keyword analysis, content strategy, SEO techniques then live-project work starts. This can be the project involving the website of the student, or the website given by the institute. Students must work live and understand how SEO works under the guidance of professionals.
How is the Job Placement scenario after completion of an SEO Online Course?
Students are given all the latest understanding of the concepts along with practical exposure, which helps them to face interviews. All the practical knowledge through live projects will make them industry ready as they understand how digital marketing works in the real world. Various internship opportunities are provided by companies and if the candidate is found competent, he will be absorbed into the same company.
When will the Live-Projects or practical get started?
Once the keyword analysis topic is over, the students are almost ready to work either on their own website or the site given by the institute.
What tools are taught in the SEO course?
Google Search Console, Google Analytics, ScreamingFrog, Keyword Planner, SEMRush, Ahrefs and MOZ are few SEO tools. Apart from the mentioned tools, there are many other SEO tools to learn.
Why should I go for a paid SEO training course when some free stuff is already available on the internet?
Choosing a paid SEO course or opting for a free one, which is a common dilemma since what both these types of courses offer seem to be similar on the surface. So, let’s discover and check the really:
In paid courses, you can be sure that sessions are being taken by experts so you can trust in the given up to date industry recognised study materials. In comparison, in free materials, you will have to self-study more and put in more effort to not just learn the material, but also to cross check whether it is true or holds good in the current industry scenario as the digital marketing field is continuously evolving.
In case of paid courses, institutions are affiliated with the necessary bodies and have proper certification, which is recognized by the industry. While in SEO the implementations and results matter the most but having a certificate from a trusted institute means that you will have an easier time starting your professional career.. Whereas for free courses, there is no such thing.
eMarket Education, SEO training institute, Bangalore help in securing internship, personality development, resume and interview preparations and finally getting placements after completing the courses successfully, but for free ones, there is no such offer.
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