Performance Marketing Course

Learn Performance Marketing advance strategies to excel in executing Sales or Lead Generation campaigns.

eMarket Education offers the best Performance Marketing courses in Bangalore with diverse course modules. Best practices of teaching with 1-1 interaction. Become industry-ready with real-time teaching experience and live interactive sessions between students & faculties in 2 hours every day's session in a short span of 1 month.
1 Month
Mode of Class
Class Covered
11 Modules
Next Batch
July 1, 2024
Course Fee

Performance Marketing Advance Syllabus

Learn to help Clients with Lead Generation campaigning by following 3 principles: Relevance, Control, & Results.

The course offers comprehensive training in performance marketing, covering psychology, advanced strategies, paid promotion platforms, keywords, ad copies, tracking (tagging) and analytics. You’ll also learn how to expand your reach with display network strategies and precisely target audiences. This advanced Performance Marketing course covers buying funnels, setting and measuring marketing goals, integrating goals into digital strategies, and techniques for campaign reporting and tracking.

  1. Website & Landing Page Analysis
  2. Keyword Research (using Google Keyword Planner)
  3. Keyword Segmentation by Priority
  4. Campaign Structuring & Budgeting
  5. Ad Copy Writing
  6. Ad Assets
  7. Quality Score
  8. Performance Marketing Metrics
  9. Account Setup & Conversion Tracking Code
  10. Campaign Setup & Manage Settings
  11. Search, Display, Video, Performance Max, Demand, Remarketing, Smart Campaign (for lead generation and pay per call promotions)
  12. Campaign Optimization & Reporting
  13. How to Manage Small Business Google Ads Accounts
  14. How to Manage Large Budget Google Ads Accounts
  15. Best Practices with Automation Bid Strategy
  16. Performance Analysis with Excel Technique
  17. GA4 & GTM Link with Google Ads
  18. Google Ads Certifications (Search Ads, Display, Video & Measurement)
  19. How to analyze SEMrush data for better CTR & Conversions
  20. Sharing Campaign Structuring, Ad Copy, Media Planning, Daily, Weekly & Monthly Work Templates
  21. Overall Performance Marketing Checklist Template for daily update

Performance Marketing Training Certification

Add demanded Performance Marketing Training Certifications & Tools expertise to your resume.

Google Ads Certifications

These are professional certifications that Google offers to individuals to prove their expertise in basic and advanced level of Google Ads. They are as follows –

  • Google Ads Search Certification – This certification teaches how to construct and enhance Search campaigns. By completing it, you’ll discover how to develop a search strategy that aligns with company objectives, drives traffic, attracts new leads, and acquires new customers.
  • Google Ads Display Certification – This certification is designed to teach building and optimizing Display campaigns. By completing it, one will learn how to create a display strategy that aligns with company goals, drives traffic, attracts new leads, and acquires new customers.
  • Google Ads Video Certification – This certification empowers individuals to master the art of storytelling on YouTube. It’s a potent tool for keeping users engaged throughout their purchasing journey.

Google Ads Tools

Let’s have a look at some of the powerful free tools offered by Google –

  • Google Trends – This free and valuable tool from Google provides data on the popularity of search queries on Google across different regions and languages.
  • Google Keyword Planner – Businesses can utilize this free tool to research new relevant keywords, assess their search volumes, and gain insights into the cost of targeting them.
  • GA4 Data Interpretation – This free tool allows you to monitor user behaviour and live campaigns. It provides real-time data, such as user activities and their locations, within a 30-minute timeframe.

Why To Do Performance Marketing Training?

  • As per 2023 study by “SocialBakers”, around. 70% of D2C (Direct to Consumers) digital budget is being spent on performance marketing
  • For Startups performance marketing is the most prominent digital marketing channel
  • As per RedSeer Advertising report 2024, next two years will see a focus shift from brand building to performance, importance on advanced analysis tools will enable performance led platforms to see growth.
  • As it offers, data driven ROI focused approach where advertisers only pay when tangible outcomes like conversions. sales, lead submissions etc. occurs, hence, the channel is getting popular day by day.

Performance Marketing Career and Salary Progression

 Performance Marketing Executive: Assist Performance Marketing Specialist on to keyword, ad copies etc.

Salary: 1 – 1.5 LPA 

 Performance Marketing Specialist: Campaign management, optimization and analysis

Salary: 2.5 – 4.0 LPA

  Performance Marketing Manager: Oversee the management of all performance marketing promotions, Strategy formulation, team management, implementation of strategies through team, Liaoning with top management

Salary: 4.5 – 10 LPA

Who can attend Performance Marketing Training?

This course is ideal for anyone who knows internet surfing, has basic excel skill and has some proficiency in English language along with a desire to pursue a career or profession in digital marketing.

  • Freshers / Graduates / Students / 10+2 pass out 
  • Marketing Professionals 
  • Working Professionals seeking a shift in their field
  • Anyone aspiring to be a freelancer
  • Business owners / Entrepreneurs who wants to learn digital marketing to propel their organization’s marketing efforts

Our Responsibility & Commitment

At eMarketEducation, we don’t provide just stipulated hours (as per course curriculum) of interactive training, but we hand hold trainees in every aspect of their professional journey as per their needs.

  • Activity based learnings
  • Highly skilful and experienced faculties
  • One to One monitoring and support
  • Guest lectures by industry veterans
  • Industry case studies and project assignments
  • Advanced digital marketing strategies pertaining to the course
  • Assistance in internship project
  • On demand Google Ads Certifications
  • Soft skill, resume and interview preparation assistance
  • 100% placement assistance
  • Transition from course to a rewarding performance marketing career

Performance Marketing Courses Benefits

An advance level program designed to upskill people in core aspects of Performance Marketing or Lead Generation campaigning. This course covers in-detail understanding & expertise on;

  • Google Search, Display, Video, PMax, Demand Generation with Smart Campaigning and Remarketing Ads
  • Learn to run Performance Marketing or Lead Generation or Pay Per Call Campaigns
  • Advertise on Facebook & Insta Ads
  • GTM & GA4 Integration with Google Ads
  • Hands-on practical on multiple live projects under the guidance of 15+ Years Industry experts

Upon completion, an individual would be able to strategize the Lead Generation campaigns, set up accounts on key platforms, manage budgets & bid strategy, optimize campaigns & Keywords data while analyzing data to get meaningful insights that will help the account grow.

This Performance Marketing course will help an individual make a successful career switch to become a Freelancer, Consultant or bag career jobs in Google Ads or Paid Ads industry.

Why Best Performance Marketing Courses from eMarket Education?

1,600+ Digital Experts

1,600+ Digital Alumni

4.8 Star Google Rating

15+ Yrs Industry Experience Faculty

Best Live Project Practical

Guaranteed Placement

15+ Years Exp Faculties

Performance Marketing Student Alumni Testimonials

eMarket Education
Based on 226 reviews
powered by Google
10:55 14 Dec 23
Happy for the best digital marketing course in bangalore offered by eMarket Education to propel our business digitally. Thanks for the trainers for sharing their valuable knowledge & insights on digital marketing.
morewall stonemorewall stone
14:51 02 Nov 23
Good place to learn Digital Marketing
12:06 17 Oct 23
Avinash GunnaAvinash Gunna
09:50 30 Sep 23
It was a very good learning experience in the Digital marketing workshop by Ranjan sir...Totally enjoyed and learned a lot... really worthy.....
Padmakumari MamidiPadmakumari Mamidi
09:38 30 Sep 23
It was a very good sessions of digital marketing classes by ranjan sir... I had really enjoyed it and the way he taught was fantastic....
Ramya KamireddiRamya Kamireddi
09:36 30 Sep 23
It's really a good opportunity to us to get much information about SEO and PPC from Ranjan sir. Thank you for your patience and explaining us in such a good way sir. We r very greatful to have you here for digital marketing workshop.
sathish Natarajansathish Natarajan
17:13 02 Jul 22
I have taken Digital Marketing training from eMarket Education with trainer Mr. Ranjan Jena. He has 15+ Years experience in the Digital Marketing industry. I have taken SEO and PPC training from him Day 1 onwards he is focusing on a 100% practical and real time scenario based method of teaching and we are doing the practicals along with him. Mr. Ranjan Jen has very vast experience coming to SEO, i could say he can be a Top 5 Digital Marketer in Bangalore. I can say no other institutes will give the live access for their business website access for SEO practice and he understands and believes in my interest, grasping knowledge on SEO and being given the opportunity to work on the eMarket business websites. Now I am confident enough I can deliver the SEO projects like a professional. Only the simple two reasons I can suggest the course for digital marketing aspirants.1.) Mr. Ranjan has very good Industry Knowledge on SEO, PPC.2.) He has a down to earth attitude he behaves with the same response to fresher/experienced students.
jeevan biswaljeevan biswal
08:44 01 Jul 22
If you are completely new to digital marketing and don't know where to start from, this is the right place for you. eMarket Education is the Best Digital Marketing Institute in Bangalore. The faculty is really good and friendly. They also help with placements for freshers in this field. I enjoyed so much and learn so many things in classroom environment.
Neeharika SharmaNeeharika Sharma
11:08 07 Feb 22
Joining eMarket education was the best decision ever. The training I did with them was genuinely the most interesting & relevant training I have ever followed. I loved each and every class taught by Ranjan with in-depth real life examples. It has truly helped me be a better digital marketer in all aspects. All in all, I would highly recommend the program to anyone looking to further their skills in Digital Marketing as well as those who are thinking of switching career.

Peeformance Marketing Online Course FAQs

Performance Marketing Live Project

Students will be allowed to work on multiple PPC Google AdWords Live Projects to create campaigns, do keyword research, write ads, and implement new PPC campaigns confidently while being able to manage & optimize keywords & campaigns great.

A major focus during the Lead Generation Live Project will be on;

  • Being able to do campaign structuring for different websites & their requirements
  • Being able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands
  • Do keyword optimization using Excel techniques
  • Upload bulk keywords, ad copies and create multiple campaigns and ad groups using AdWords Editor
  • Able to refer to Google Search Console & Google Analytics to pick keywords and ad copy ideas and use best in Google AdWords
  • Create compelling ad copies and banner ads with the right selection of keywords for better quality scores.

After completion of Performance Marketing training course, you should be able to demonstrate the proficiency in managing small or large PPC AdWords account ranging from 100 to Lakhs of keywords in a campaign account. Get confidence to develop PPC campaigns and it’s strategies to drive paid traffic and convert potential customers into leads or sale or increase ROI.

Additionally, by end of Advance Performance Marketing Course, the students will also be;

  • Trained in Excel. Confidently use excel formulas to carry on with different analysis reports on a daily basis
  • Analyze Campaign Performance for a Small/Medium/Large ppc accounts with ease
  • Create PPC reports for Managements using Analytics Tools
  • Strategic thinking towards business success with PPC Actions
  • Implement better keyword research strategies
  • Write compelling adcopies around a given business
  • Run different analysis report to interpret data and optimize the campaigns accordingly
  • Best use of any given Pay per Click tools
  • Improve presentation skills, personality development essential for a PPC Marketer

Anyone having the analytical skills, good in mathematics and hands-on excel usage can literally plan for a career in Performance Marketing, since it’s more of a stock & share market work. English becomes a top preference language skill since you’ve to create ads for better engagement with users on Google. Any B.Com, BCA, MBAs, BBM/BBA or interested in taking up a career in Google Ads can learn PPC.

  • Experienced Performance Marketing Expert Faculties with over 10+ years experience in PPC Marketing handling Local & International clients for different Industry categories. 
  • Having teaching experience in Lead Generation either Offline or Online classes.
  • They have managed accounts having 10K to Lakhs of budget per month.
  • They are well versed in both theory & practical understanding of managing Lead Generating campaigns.

  • Certified in Google Ads.
  • Google AdWords, Bing AdCenter, AdWords Express, AdMob, Facebook Ads, Twitter Ads & LinkedIn Ads

Performance Marketing refers to a form of digital marketing where brands pay marketing service providers upon achievement of certain objectives such as conversions, sales, downloads, lead, online form submissions etc. It is highly measurable and offers maximize ROI for brands.

  • In case you are fresher and looking for a career in digital marketing, this course can assist you to start the journey.
  • If you are a marketing professional then this course will help you getting started with performance marketing, one of the digital marketing channels
  • If you are a working professional desiring to pursue  a career in digital marketing, this course will assist you in that goal.
  • If you want a career in freelancing, this course will equip you.
  • If you are an entrepreneur / business owner, this course will assist you to propel digital marketing efforts of your business.

There is no prerequisite for the course, only ability to surf the internet, basic excel skills and a bit of English writing skill along with a desire to pursue a professional career in digital marketing are required, rest all can be learned during the course.

Answer is yes. To pursue a career in digital marketing degree is not mandatory.

If you have a business idea and want to start your business, then digital marketing will be an integral part of your marketing strategy. This course will make you proficient in performance marketing which is one of the most prominent channels in digital marketing. Also, for startups performance marketing is the most sought-after digital marketing channel.

Students are encouraged to work on multiple Google Ads Live Projects to practise campaign creation, keyword research, write ad copies, and implement performance marketing strategies while managing & optimising keywords & campaigns. Major focus during the Performance Marketing Google Ads Live Project is to ensure that students can do the following

  • Structure campaigns proficiently for different verticals.
  • Able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands.
  • Perform keyword optimization using Excel formulas for digital marketing.
  • Upload bulk keywords, ad copies and create multiple campaigns and ad groups using Google Ads Editor.
  • Refer Google Search Console & Google Analytics to pick keywords and ad copy ideas and use them in Google Ads.

Create compelling ad copies and banner ads with the right selection of keywords for better quality scores.

Platforms are Google Ads, Bing Ad Center, AdMob, Facebook / Instagram Ads, Twitter Ads & LinkedIn Ads.

Contact Our Performance Marketing Expert

Still have Queries on Lead Generation Ads? We are here to Help!

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