Performance Marketing Course
Learn Performance Marketing advance strategies to excel in executing Sales or Lead Generation campaigns.
- 1-1 Training
- Comprehensive Foundation
- Strategies
- Hands-On Learning
- Industry Best Live Projects
- 15+ Yrs of Experienced and Expert Faculty
- 100 + Corporate Trainings
Performance Marketing Advance Syllabus
Learn to help Clients with Lead Generation campaigning by following 3 principles: Relevance, Control, & Results.
The course offers comprehensive training in performance marketing, covering psychology, advanced strategies, paid promotion platforms, keywords, ad copies, tracking (tagging) and analytics. You’ll also learn how to expand your reach with display network strategies and precisely target audiences. This advanced Performance Marketing course covers buying funnels, setting and measuring marketing goals, integrating goals into digital strategies, and techniques for campaign reporting and tracking.
- Website & Landing Page Analysis
- Keyword Research (using Google Keyword Planner)
- Keyword Segmentation by Priority
- Campaign Structuring & Budgeting
- Ad Copy Writing
- Ad Assets
- Quality Score
- Performance Marketing Metrics
- Account Setup & Conversion Tracking Code
- Campaign Setup & Manage Settings
- Search, Display, Video, Performance Max, Demand, Remarketing, Smart Campaign (for lead generation and pay per call promotions)
- Campaign Optimization & Reporting
- How to Manage Small Business Google Ads Accounts
- How to Manage Large Budget Google Ads Accounts
- Best Practices with Automation Bid Strategy
- Performance Analysis with Excel Technique
- GA4 & GTM Link with Google Ads
- Google Ads Certifications (Search Ads, Display, Video & Measurement)
- How to analyze SEMrush data for better CTR & Conversions
- Sharing Campaign Structuring, Ad Copy, Media Planning, Daily, Weekly & Monthly Work Templates
- Overall Performance Marketing Checklist Template for daily update
Our Performance Marketing Training Features
Feature | eMarket Education | Other Institutes |
---|---|---|
Objective | Practical based training | Majorly theoretical knowledge |
Course Duration | 1 month | 2 months |
Course Fees | ₹15,000 | ₹10,000 – ₹30,000 |
Faculty | 10+ yrs Industry expert | < 5 yrs experienced trainers |
Placement Assistance | 100% placement support | Limited / No |
Training Add-ons | Working on live project, 1-1 attention, Resume building, job interview preparation | Very limited / No |
Innovation | Advanced curriculum (AI Focused) | Generally no change in curriculum |
Commitment | Train students to excel with expertise | Generally no commitment |
Why Choose a Performance Marketing Course?
- As per 2023 study by “SocialBakers”, around. 70% of D2C (Direct to Consumers) digital budget is being spent on performance marketing
- For Startups performance marketing is the most prominent digital marketing channel
- As per RedSeer Advertising report 2024, next two years will see a focus shift from brand building to performance, importance on advanced analysis tools will enable performance led platforms to see growth.
- As it offers, data driven ROI focused approach where advertisers only pay when tangible outcomes like conversions. sales, lead submissions etc. occurs, hence, the channel is getting popular day by day.
Who Can Learn Performance Marketing Training?
eMarketEdu’s Performance Marketing Training Course is ideal for anyone who knows internet surfing, has basic MS Excel skills knowledge, and good proficiency in the English language, along with a desire to pursue a career or profession in digital marketing.
- Affiliate Marketers
- Working Professionals seeking to enter affiliate marketing field
- Freelancers wanted to add affiliate portfolio
- Business owners / Entrepreneurs who wants to learn digital marketing to propel their organization’s marketing efforts
- Anyone has interest in affiliate marketing field
Our Responsibility & Commitment
At eMarketEducation, we don’t provide just stipulated hours (as per course curriculum) of interactive training, but we hand hold trainees in every aspect of their professional journey as per their needs.
- Activity based learnings
- Highly skilful and experienced faculties
- One to One monitoring and support
- Guest lectures by industry veterans
- Industry case studies and project assignments
- Advanced digital marketing strategies pertaining to the course
- Assistance in internship project
- On demand Google Ads Certifications
- Soft skill, resume and interview preparation assistance
- 100% placement assistance
- Transition from course to a rewarding performance marketing career
Advance Performance Marketing Course Benefits
Our Advance Performance Marketing Course program is designed to upskill candidates in core aspects of Performance Marketing or Lead Generation campaign management. This course covers in-depth understanding & expertise on;
- Google Search, Display, Video, PMax, Demand Generation with Smart Campaigning and Remarketing Ads
- Learn to run Performance Marketing, Lead Generation or Pay Per Click Campaigns
- Advertise on Facebook & Instagram Ads
- GTM & GA4 Integration with Google Ads
- Hands-on practical on multiple live projects under the guidance of 15+ Years Industry experts
Upon completion, an individual would be able to strategize the Lead Generation campaigns, set up accounts on key platforms, manage budgets & bid strategy, optimize campaigns & Keywords data while analyzing data to get meaningful insights that will help the account grow.
This Performance Marketing course will help an individual make a successful career switch to become a Freelancer, Consultant or bag career jobs in Google Ads or Paid Ads industry.
Why Best Performance Marketing Courses from eMarket Education?
1,600+ Digital Alumni
4.8 Star Google Rating
Best Live Project Practical
15+ Years Exp Faculties
Performance Marketing Student Alumni Testimonials
Performance Marketing Course FAQs
What students can learn from Performance Live Projects & Tools?
Performance Marketing Live Project
Students will be allowed to work on multiple PPC Google AdWords Live Projects to create campaigns, do keyword research, write ads, and implement new PPC campaigns confidently while being able to manage & optimize keywords & campaigns great.
A major focus during the Lead Generation Live Project will be on;
- Being able to do campaign structuring for different websites & their requirements
- Being able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands
- Do keyword optimization using Excel techniques
- Upload bulk keywords, ad copies and create multiple campaigns and ad groups using AdWords Editor
- Able to refer to Google Search Console & Google Analytics to pick keywords and ad copy ideas and use best in Google AdWords
- Create compelling ad copies and banner ads with the right selection of keywords for better quality scores.
Who is eligible to learn Performance Marketing Training?
Anyone having the analytical skills, good in mathematics and hands-on excel usage can literally plan for a career in Performance Marketing, since it’s more of a stock & share market work. English becomes a top preference language skill since you’ve to create ads for better engagement with users on Google. Any B.Com, BCA, MBAs, BBM/BBA or interested in taking up a career in Google Ads can learn PPC.
What all Lead Generation platforms taught in the Performance Marketing Course?
Google AdWords, Bing AdCenter, AdWords Express, AdMob, Facebook Ads, Twitter Ads & LinkedIn Ads
What kind of technical knowledge is needed to successfully complete the course?
There is no prerequisite for the course, only ability to surf the internet, basic excel skills and a bit of English writing skill along with a desire to pursue a professional career in digital marketing are required, rest all can be learned during the course.
Graduation not completed; can I attend the course?
Answer is yes. To pursue a career in Performance Marketing course, degree is not mandatory.
How will this course assist me to start my business?
If you have a business idea and want to start your business, then digital marketing will be an integral part of your marketing strategy. This course will make you proficient in performance marketing which is one of the most prominent channels in digital marketing. Also, for startups performance marketing is the most sought-after digital marketing channel.
Contact Our Performance Marketing Training Expert
Still have Queries on Performance Marketing Course? We are here to Help!
Online Performance Marketing Course In
Delhi | Gurgaon | Chandigarh | Mumbai | Nagpur | Pune | Indore | Raipur | Patna | Bhubaneshwar | Visakhapatnam | Hyderabad | Mysore | Mangalore | Coimbatore | Chennai | Kochi | Shillong