Performance Marketing Course Online
Learn advance Performance Marketing strategies to excel in executing Sales or Lead Generation campaigns.
Performance Marketing Advance Syllabus
Learn to help Clients with Lead Generation campaigning by following 3 principles: Relevance, Control, & Results.
1. Performance Marketing Overview –
Topics covered in Performance Marketing will include introduction to Performance Marketing, different aspects of paid search marketing, benefits of Performance marketing, how performance is different from Google Paid search marketing.
2. Lead Gen Website & Landing Page Analysis –
Lead Gen websites and landing pages are specifically created to capture traffic from advertising campaigns. Analysing these pages is essential to maximize the benefits and return on investment (ROI) from paid campaigns.
3. Keyword Research with Google Keyword Planner Tool –
Google Keyword Planner is a powerful, free tool that is excellent for identifying and planning new keywords relevant to your business.
4. Campaign Structuring & Budgeting –
The process involves allocating budgets by organizing your campaign according to each stage of the marketing funnel or conversion type, determining the value of each stage to the business, and estimating the required click volume to achieve the goal.
5. AdCopy Writing –
Writing ad copy for Google Ads requires a scientific approach, strong copywriting skills, and creativity. This Performance Marketing Course is designed to help you achieve the right balance of these three elements to make your ads successful.
6. Account Setup & Conversion Tracking Code –
The Performance Marketing Online Course guides you through setting up a Google Ads campaign and implementing the Conversion Tracking Code. Setting up the Conversion Tracking Code is crucial as it enables tracking, measuring, and improving Google Ads performance based on the collected data.
7. Campaign Setup & Manage Settings –
Setting up a campaign requires understanding the interface and working on ad groups, bidding, setting budgets, and location targeting to get started.
8. Optimization & Reporting –
A critical aspect of Performance Marketing is measuring and improving performance. Reporting helps determine if budgets are being used effectively and if goals are being achieved.
9. GA4 & GTM Link with Google Ads –
In Performance Marketing training, it is essential to learn Google Analytics 4 (GA4) and Google Tag Manager (GTM). These two powerful tools play a crucial role in data analysis and tracking. Each tool has unique features, and understanding how to utilize them is important to reap maximum benefits.
10. Google Ads Certification Exam Completion –
The final part of this Performance Marketing course requires passing the Google Ads Certification exam to complete the course.
Performance Marketing Certification
Add demanded Performance Marketing Certifications & Tools expertise to your resume.
Google Ads Certifications
These are professional certifications that Google offers to individuals to prove their expertise in basic and advanced level of Google Ads. They are as follows –
- Google Ads Search Certification – This certification teaches how to construct and enhance Search campaigns. By completing it, you’ll discover how to develop a search strategy that aligns with company objectives, drives traffic, attracts new leads, and acquires new customers.
- Google Ads Display Certification – This certification is designed to teach building and optimizing Display campaigns. By completing it, one will learn how to create a display strategy that aligns with company goals, drives traffic, attracts new leads, and acquires new customers.
- Google Ads Video Certification – This certification empowers individuals to master the art of storytelling on YouTube. It’s a potent tool for keeping users engaged throughout their purchasing journey.
Google Ads Tools
Let’s have a look at some of the powerful free tools offered by Google –
- Google Trends – This free and valuable tool from Google provides data on the popularity of search queries on Google across different regions and languages.
- Google Keyword Planner – Businesses can utilize this free tool to research new relevant keywords, assess their search volumes, and gain insights into the cost of targeting them.
- GA4 Data Interpretation – This free tool allows you to monitor user behaviour and live campaigns. It provides real-time data, such as user activities and their locations, within a 30-minute timeframe.
Performance Marketing Training Benefits
A advance level program designed to upskill people in core aspects of Performance Marketing or Lead Generation campaigning. This course covers in-detail understanding & expertise on;
- Google Search, Display, Video, PMax, Demand Generation with Smart Campaigning and Remarketing Ads
- Learn to run Performance Marketing or Lead Generation or Pay Per Call Campaigns
- Advertise on Facebook & Insta Ads
- GTM & GA4 Integration with Google Ads
- Hands-on practical on multiple live projects under the guidance of 15+ Years Industry experts
Upon completion, an individual would be able to strategize the Lead Generation campaigns, set up accounts on key platforms, manage budgets & bid strategy, optimize campaigns & Keywords data while analyzing data to get meaningful insights that will help the account grow.
This Performance Marketing course will help an individual make a successful career switch to become a Freelancer, Consultant or bag career jobs in Google Ads or Paid Ads industry.
Why Performance Marketing Online Course from eMarket Education?
1,600+ Digital Alumni
4.8 Star Google Rating
Best Live Project Practical
15+ Years Exp Faculties
Performance Marketing Student Alumni Testimonials
Peeformance Marketing Online Course FAQs
What students can learn from Performance Live Projects & Tools?
Performance Marketing Live Project
Students will be allowed to work on multiple PPC Google AdWords Live Projects to create campaigns, do keyword research, write ads, and implement new PPC campaigns confidently while being able to manage & optimize keywords & campaigns great.
A major focus during the Lead Generation Live Project will be on;
- Being able to do campaign structuring for different websites & their requirements
- Being able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands
- Do keyword optimization using Excel techniques
- Upload bulk keywords, ad copies and create multiple campaigns and ad groups using AdWords Editor
- Able to refer to Google Search Console & Google Analytics to pick keywords and ad copy ideas and use best in Google AdWords
- Create compelling ad copies and banner ads with the right selection of keywords for better quality scores.
What are the benefits of Performance Marketing Course Training?
After completion of Performance Marketing training course, you should be able to demonstrate the proficiency in managing small or large PPC AdWords account ranging from 100 to Lakhs of keywords in a campaign account. Get confidence to develop PPC campaigns and it’s strategies to drive paid traffic and convert potential customers into leads or sale or increase ROI.
Additionally, by end of Advance Performance Marketing Course, the students will also be;
- Trained in Excel. Confidently use excel formulas to carry on with different analysis reports on a daily basis
- Analyze Campaign Performance for a Small/Medium/Large ppc accounts with ease
- Create PPC reports for Managements using Analytics Tools
- Strategic thinking towards business success with PPC Actions
- Implement better keyword research strategies
- Write compelling adcopies around a given business
- Run different analysis report to interpret data and optimize the campaigns accordingly
- Best use of any given Pay per Click tools
- Improve presentation skills, personality development essential for a PPC Marketer
Who is eligible to learn Performance Marketing Training?
Anyone having the analytical skills, good in mathematics and hands-on excel usage can literally plan for a career in Performance Marketing, since it’s more of a stock & share market work. English becomes a top preference language skill since you’ve to create ads for better engagement with users on Google. Any B.Com, BCA, MBAs, BBM/BBA or interested in taking up a career in Google Ads can learn PPC.
What is the profile of Performance Marketing Expert?
- Experienced Performance Marketing Expert Faculties with over 10+ years experience in PPC Marketing handling Local & International clients for different Industry categories.
- Having teaching experience in Lead Generation either Offline or Online classes.
- They have managed accounts having 10K to Lakhs of budget per month.
They are well versed in both theory & practical understanding of managing Lead Generating campaigns.
- Certified in Google Ads.
What all Lead Generation platforms taught in the Performance Marketing Course?
Google AdWords, Bing AdCenter, AdWords Express, AdMob, Facebook Ads, Twitter Ads & LinkedIn Ads
Contact Our Performance Marketing Expert
Still have Queries on Lead Generation Ads? We are here to Help!
Online Performance Marketing Course In
Delhi | Gurgaon | Chandigarh | Mumbai | Nagpur | Pune | Indore | Raipur | Patna | Bhubaneshwar | Visakhapatnam | Hyderabad | Mysore | Mangalore | Coimbatore | Chennai | Kochi | Shillong