Performance Marketing Course
Learn Performance Marketing advance strategies to excel in executing Sales or Lead Generation campaigns.
Performance Marketing Advance Syllabus
Learn to help Clients with Lead Generation campaigning by following 3 principles: Relevance, Control, & Results.
The course offers comprehensive training in performance marketing, covering psychology, advanced strategies, paid promotion platforms, keywords, ad copies, tracking (tagging) and analytics. You’ll also learn how to expand your reach with display network strategies and precisely target audiences. This advanced Performance Marketing course covers buying funnels, setting and measuring marketing goals, integrating goals into digital strategies, and techniques for campaign reporting and tracking.
- Website & Landing Page Analysis
- Keyword Research (using Google Keyword Planner)
- Keyword Segmentation by Priority
- Campaign Structuring & Budgeting
- Ad Copy Writing
- Ad Assets
- Quality Score
- Performance Marketing Metrics
- Account Setup & Conversion Tracking Code
- Campaign Setup & Manage Settings
- Search, Display, Video, Performance Max, Demand, Remarketing, Smart Campaign (for lead generation and pay per call promotions)
- Campaign Optimization & Reporting
- How to Manage Small Business Google Ads Accounts
- How to Manage Large Budget Google Ads Accounts
- Best Practices with Automation Bid Strategy
- Performance Analysis with Excel Technique
- GA4 & GTM Link with Google Ads
- Google Ads Certifications (Search Ads, Display, Video & Measurement)
- How to analyze SEMrush data for better CTR & Conversions
- Sharing Campaign Structuring, Ad Copy, Media Planning, Daily, Weekly & Monthly Work Templates
- Overall Performance Marketing Checklist Template for daily update
Performance Marketing Training Certification
Add demanded Performance Marketing Training Certifications & Tools expertise to your resume.
Google Ads Certifications
These are professional certifications that Google offers to individuals to prove their expertise in basic and advanced level of Google Ads. They are as follows –
- Google Ads Search Certification – This certification teaches how to construct and enhance Search campaigns. By completing it, you’ll discover how to develop a search strategy that aligns with company objectives, drives traffic, attracts new leads, and acquires new customers.
- Google Ads Display Certification – This certification is designed to teach building and optimizing Display campaigns. By completing it, one will learn how to create a display strategy that aligns with company goals, drives traffic, attracts new leads, and acquires new customers.
- Google Ads Video Certification – This certification empowers individuals to master the art of storytelling on YouTube. It’s a potent tool for keeping users engaged throughout their purchasing journey.
Google Ads Tools
Let’s have a look at some of the powerful free tools offered by Google –
- Google Trends – This free and valuable tool from Google provides data on the popularity of search queries on Google across different regions and languages.
- Google Keyword Planner – Businesses can utilize this free tool to research new relevant keywords, assess their search volumes, and gain insights into the cost of targeting them.
- GA4 Data Interpretation – This free tool allows you to monitor user behaviour and live campaigns. It provides real-time data, such as user activities and their locations, within a 30-minute timeframe.
Why Performance Marketing Courses?
- As per 2023 study by “SocialBakers”, around. 70% of D2C (Direct to Consumers) digital budget is being spent on performance marketing
- For Startups performance marketing is the most prominent digital marketing channel
- As per RedSeer Advertising report 2024, next two years will see a focus shift from brand building to performance, importance on advanced analysis tools will enable performance led platforms to see growth.
- As it offers, data driven ROI focused approach where advertisers only pay when tangible outcomes like conversions. sales, lead submissions etc. occurs, hence, the channel is getting popular day by day.
Performance Marketing Career and Salary Progression
Performance Marketing Executive: Assist Performance Marketing Specialist on to keyword, ad copies etc.
Salary: 1 – 1.5 LPA
Performance Marketing Specialist: Campaign management, optimization and analysis
Salary: 2.5 – 4.0 LPA
Performance Marketing Manager: Oversee the management of all performance marketing promotions, Strategy formulation, team management, implementation of strategies through team, Liaoning with top management
Salary: 4.5 – 10 LPA
Who can attend Performance Marketing Training?
This course is ideal for anyone who knows internet surfing, has basic excel skill and has some proficiency in English language along with a desire to pursue a career or profession in digital marketing.
- Freshers / Graduates / Students / 10+2 pass out
- Marketing Professionals
- Working Professionals seeking a shift in their field
- Anyone aspiring to be a freelancer
- Business owners / Entrepreneurs who wants to learn digital marketing to propel their organization’s marketing efforts
Our Responsibility & Commitment
At eMarketEducation, we don’t provide just stipulated hours (as per course curriculum) of interactive training, but we hand hold trainees in every aspect of their professional journey as per their needs.
- Activity based learnings
- Highly skilful and experienced faculties
- One to One monitoring and support
- Guest lectures by industry veterans
- Industry case studies and project assignments
- Advanced digital marketing strategies pertaining to the course
- Assistance in internship project
- On demand Google Ads Certifications
- Soft skill, resume and interview preparation assistance
- 100% placement assistance
- Transition from course to a rewarding performance marketing career
Performance Marketing Courses Benefits
An advance level program designed to upskill people in core aspects of Performance Marketing or Lead Generation campaigning. This course covers in-detail understanding & expertise on;
- Google Search, Display, Video, PMax, Demand Generation with Smart Campaigning and Remarketing Ads
- Learn to run Performance Marketing or Lead Generation or Pay Per Call Campaigns
- Advertise on Facebook & Insta Ads
- GTM & GA4 Integration with Google Ads
- Hands-on practical on multiple live projects under the guidance of 15+ Years Industry experts
Upon completion, an individual would be able to strategize the Lead Generation campaigns, set up accounts on key platforms, manage budgets & bid strategy, optimize campaigns & Keywords data while analyzing data to get meaningful insights that will help the account grow.
This Performance Marketing course will help an individual make a successful career switch to become a Freelancer, Consultant or bag career jobs in Google Ads or Paid Ads industry.
Why Best Performance Marketing Courses from eMarket Education?
1,600+ Digital Alumni
4.8 Star Google Rating
Best Live Project Practical
15+ Years Exp Faculties
Performance Marketing Student Alumni Testimonials
Peeformance Marketing Online Course FAQs
What students can learn from Performance Live Projects & Tools?
Performance Marketing Live Project
Students will be allowed to work on multiple PPC Google AdWords Live Projects to create campaigns, do keyword research, write ads, and implement new PPC campaigns confidently while being able to manage & optimize keywords & campaigns great.
A major focus during the Lead Generation Live Project will be on;
- Being able to do campaign structuring for different websites & their requirements
- Being able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands
- Do keyword optimization using Excel techniques
- Upload bulk keywords, ad copies and create multiple campaigns and ad groups using AdWords Editor
- Able to refer to Google Search Console & Google Analytics to pick keywords and ad copy ideas and use best in Google AdWords
- Create compelling ad copies and banner ads with the right selection of keywords for better quality scores.
What are the benefits of Performance Marketing Course Training?
After completion of Performance Marketing training course, you should be able to demonstrate the proficiency in managing small or large PPC AdWords account ranging from 100 to Lakhs of keywords in a campaign account. Get confidence to develop PPC campaigns and it’s strategies to drive paid traffic and convert potential customers into leads or sale or increase ROI.
Additionally, by end of Advance Performance Marketing Course, the students will also be;
- Trained in Excel. Confidently use excel formulas to carry on with different analysis reports on a daily basis
- Analyze Campaign Performance for a Small/Medium/Large ppc accounts with ease
- Create PPC reports for Managements using Analytics Tools
- Strategic thinking towards business success with PPC Actions
- Implement better keyword research strategies
- Write compelling adcopies around a given business
- Run different analysis report to interpret data and optimize the campaigns accordingly
- Best use of any given Pay per Click tools
- Improve presentation skills, personality development essential for a PPC Marketer
Who is eligible to learn Performance Marketing Training?
Anyone having the analytical skills, good in mathematics and hands-on excel usage can literally plan for a career in Performance Marketing, since it’s more of a stock & share market work. English becomes a top preference language skill since you’ve to create ads for better engagement with users on Google. Any B.Com, BCA, MBAs, BBM/BBA or interested in taking up a career in Google Ads can learn PPC.
What is the profile of Performance Marketing Expert?
- Experienced Performance Marketing Expert Faculties with over 10+ years experience in PPC Marketing handling Local & International clients for different Industry categories.
- Having teaching experience in Lead Generation either Offline or Online classes.
- They have managed accounts having 10K to Lakhs of budget per month.
They are well versed in both theory & practical understanding of managing Lead Generating campaigns.
- Certified in Google Ads.
What all Lead Generation platforms taught in the Performance Marketing Course?
Google AdWords, Bing AdCenter, AdWords Express, AdMob, Facebook Ads, Twitter Ads & LinkedIn Ads
What is Performance Marketing?
Performance Marketing refers to a form of digital marketing where brands pay marketing service providers upon achievement of certain objectives such as conversions, sales, downloads, lead, online form submissions etc. It is highly measurable and offers maximize ROI for brands.
How courses on Performance Marketing can help professionally?
- In case you are fresher and looking for a career in digital marketing, this course can assist you to start the journey.
- If you are a marketing professional then this course will help you getting started with performance marketing, one of the digital marketing channels
- If you are a working professional desiring to pursue a career in digital marketing, this course will assist you in that goal.
- If you want a career in freelancing, this course will equip you.
- If you are an entrepreneur / business owner, this course will assist you to propel digital marketing efforts of your business.
What kind of technical knowledge is needed to successfully complete the course?
There is no prerequisite for the course, only ability to surf the internet, basic excel skills and a bit of English writing skill along with a desire to pursue a professional career in digital marketing are required, rest all can be learned during the course.
Graduation not completed; can I attend the course?
Answer is yes. To pursue a career in Performance Marketing course, degree is not mandatory.
How will this course assist me to start my business?
If you have a business idea and want to start your business, then digital marketing will be an integral part of your marketing strategy. This course will make you proficient in performance marketing which is one of the most prominent channels in digital marketing. Also, for startups performance marketing is the most sought-after digital marketing channel.
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