How Social Media Marketing is Inevitable in India?

Internet, Mobile & Social Media Penetration in India There has been enormous growth in the field of internet & technology in recent years as reported by the Internet & Mobile Association of India (IMAI). And as technology is growing simultaneously the habits of human beings are changing accordingly. This infographic data report will show you the growth of the internet, mobiles, and different social media, which humans are adopting quickly

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Social Media Campaign Strategy of Cadbury

Cadbury Social Media Case Study Sarah Lindley, Dairy Milk Brand Manager wanted the company’s marketing strategy to change and to make an impact in online marketing rather than usual TV and local promotions. At that point in time, Cadbury already had 1 million fans but the problem was only 16% of user viewed the content which the brand posted. So the main challenge for Sarah was to increase the engagement

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