Adobe Analytics (formerly Omniture SiteCatalyst) is a major player in the Web analytics tools space. Adobe Analytics is the primary priority of the world’s leading organizations. The market share of BI and Universal analytics raised to 22.9 billion this year. With the increasing demand for Adobe analytics, the need for skilled professionals is high.
Web Analytics overview, Adobe experince clouds products, Basics of Adobe Analytics, Adobe Analytics Project life Cycle, Default Traffic variable, Globle variable, Merchandising Varibale, Campaign Variable, Success events, List Variable, Classification variable, Report suits, Ecommerce default events and Reporting tools of Adobe Analytics.
Adobe Launch work, Image request and tracking, New properties setup, Launch embded code setup, Launch plugins and configuration, Data elements and types, Data layer and use , Page Load rules, Event based rules, Direct call rules, Link track vars and events, Validation tools, debugging skils, Troubleshooting of tags, Automated vs Manual debuuging skills, Third party marketing tags & script configuration in Launch, S.Product String setup.
Conversion variable, traffic vraible, events, pathing option, campaign variable, classifcation setup, markting channel configuration, product variable, default success events, Paid Search detection, Classifcation rules builder, Classification importer, Data feeds.
Basic reporting skills, Report and analytics tools, Datawarehouse , report builder, Analysis workspace, dashboard setup.
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Adobe Analytics can give you a full view and customization option to implement your requirement and analysis. The best part of Adobe is its changed there product as per market and always enhance their product on every three months.
You can track multiple Internet marketing efforts under one roof like mobile app tracking, Mobile Marketing, Website Analytics, SEO, social media and many more.
