Meta Robots Tag
It’s a simple code that gives you the power to decide about what pages you want to hide from search engine crawlers and what pages you want them to index and look at.
Another function of the meta robots tag is that it tells search engine crawlers what links to follow and what links to stop with.
Basically the meta robots tag can be cracked down to four main functions for the search engine crawlers:
- FOLLOW – a command for the search engine crawler to follow the links in that webpage
- INDEX – a command for the search engine crawler to index that webpage
- NOFOLLOW – a command for the search engine crawler NOT to follow the links in that webpage
- NOINDEX – a command for the search engine crawler NOT to index that webpage
An example of a meta robots tag code would look like this:
<meta name =”robots” content=”index”>
And you can also combine the commands if you so desire:
<meta name=”robots” content=”noindex, nofollow”>
When to use each combination on site:
These tags can either be used alone or in combinations, separated by commas. Here are some examples:
meta name=”robots” content=”index,follow” />
(This one provided only for your deeper understanding of the linking process).
Author: eMarket Education
eMarketeducation, an integrated digital marketing training institute located in Koramangala, Bangalore cover the broad foundation of Digital Marketing and explores further into the specialist areas of SEO, PPC Google AdWords, Social Media Marketing & Google Analytics.
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