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Best Performance Marketing
Course Online

Duration

30 Days

Mode of Class

Online

Course Fee

15,000 (Excl. Tax)

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About Course

Performance Marketing Advance Syllabus

Learn to help Clients with Lead Generation campaigning by following 3 principles: Relevance, Control, & Results.

The course offers comprehensive training in performance marketing, covering psychology, advanced strategies, paid promotion platforms, keywords, ad copies, tracking (tagging) and analytics. You’ll also learn how to expand your reach with display network strategies and precisely target audiences. This advanced Performance Marketing course covers buying funnels, setting and measuring marketing goals, integrating goals into digital strategies, and techniques for campaign reporting and tracking.

  • Website & Landing Page Analysis
  • Keyword Research (using Google Keyword Planner)
  • Keyword Segmentation by Priority
  • Campaign Structuring & Budgeting
  • Ad Copy Writing
  • Ad Assets
  • Quality Score
  • Performance Marketing Metrics
  • Account Setup & Conversion Tracking Code
  • Campaign Setup & Manage Settings
  • Search, Display, Video, Performance Max, Demand, Remarketing, Smart Campaign (for lead generation and pay per call promotions)
  • Campaign Optimization & Reporting
  • How to Manage Small Business Google Ads Accounts
  • How to Manage Large Budget Google Ads Accounts
  • Best Practices with Automation Bid Strategy
  • Performance Analysis with Excel Technique
  • GA4 & GTM Link with Google Ads
  • Google Ads Certifications (Search Ads, Display, Video & Measurement)
  • How to analyze SEMrush data for better CTR & Conversions
  • Sharing Campaign Structuring, Ad Copy, Media Planning, Daily, Weekly & Monthly Work Templates
  • Overall Performance Marketing Checklist Template for daily update

Why eMarketedu

Why Performance Marketing Course?

At eMarket Education, we don’t provide just stipulated hours (as per course curriculum) of interactive training, but we hand hold trainees in every aspect of their professional journey as per their needs.

  • Activity based learnings
  • Highly skillful and experienced faculties
  • One to One monitoring and support
  • Guest lectures by industry veterans
  • Industry case studies and project assignments
  • Advanced digital marketing strategies pertaining to the course
  • Assistance in internship project
  • On demand Google Ads Certifications
  • Soft skill, resume and interview preparation assistance
  • 100% placement assistance
  • Transition from course to a rewarding performance marketing career

Why eMarketedu

eMarketedu vs. Others

Feature eMarket Education Other Institutes
Objective Practical based training Majorly theoretical knowledge
Course Duration 1 month 2 months
Course Fees ₹15,000 ₹10,000 – ₹30,000
Faculty 10+ yrs Industry expert < 5 yrs experienced trainers
Placement Assistance 100% placement support Limited / No
Training Add-ons Working on live project, 1-1 attention, Resume building, job interview preparation Very limited / No
Innovation Advanced curriculum (AI Focused) Generally no change in curriculum
Commitment Train students to excel with expertise Generally no commitment

Brands

Our Alumni working at top Brands

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Testimonials

Know from People who made the right Choice

Total Students

  • 25+

FAQs

Performance Marketing Course FAQs

Students will be allowed to work on multiple PPC Google AdWords Live Projects to create campaigns, do keyword research, write ads, and implement new PPC campaigns confidently while being able to manage & optimize keywords & campaigns great.

A major focus during the Lead Generation Live Project will be on:

  • Being able to do campaign structuring for different websites & their requirements
  • Being able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands
  • Do keyword optimization using Excel techniques
  • Able to refer to Google Search Console & Google Analytics to pick keywords and ad copy ideas and use best in Google AdWords
  • Create compelling ad copies and banner ads with the right selection of keywords for better quality scores.

Anyone having the analytical skills, good in mathematics and hands-on excel usage can literally plan for a career in Performance Marketing, since it’s more of a stock & share market work. English becomes a top preference language skill since you’ve to create ads for better engagement with users on Google. Any B.Com, BCA, MBAs, BBM/BBA or interested in taking up a career in Google Ads can learn PPC.

Google AdWords, Bing AdCenter, AdWords Express, AdMob, Facebook Ads, Twitter Ads & LinkedIn Ads

There is no prerequisite for the course, only ability to surf the internet, basic excel skills and a bit of English writing skill along with a desire to pursue a professional career in digital marketing are required, rest all can be learned during the course.

Answer is yes. To pursue a career in Performance Marketing course, degree is not mandatory.

If you have a business idea and want to start your business, then digital marketing will be an integral part of your marketing strategy. This course will make you proficient in performance marketing which is one of the most prominent channels in digital marketing. Also, for startups performance marketing is the most sought-after digital marketing channel.

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