AI Digital Skills

PPC Training in Bangalore

Reputed for offering in-depth PPC Training, covering everything from basics to advanced strategies with 100% placement support. Our PPC Course emphasizes expert-level knowledge in theory, practical skills, analytics, Excel, and AI-driven best practices to boost online sales.

Duration

45 Days

Mode of Class

Online

Course Fee

20,000 (Excl. Tax)

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Learn to help Clients with Google Ads campaigning following 3 principles: Relevance, Control, & Results.

PPC Training Online Syllabus

Google Ads Course Outline:

This advanced PPC Google Ads course covers planning, setting and measuring marketing goals while integrating PPC into digital strategies, and techniques for campaign performance, reporting and tracking.

  • PPC Marketing Overview
  • 4 Important Elements of in PPC
  • Google Ads vs SMM Ads
  • Important Metrics in PPC
  • Introduction to Google Ads & It’s Interface
  • PPC Website & Competitor Analysis
  • Lead Gen vs Demand Gen vs Awareness
  • Account Structure: Campaigns, Ad Groups, Keywords and Ads
  • Keyword Research & Match Types
  • Bidding Strategies in Google Ads
  • Creating Effective Google Ads AdCopy & Quality Score
  • Ad Assets and Features
  • PPC Landing Page Planning
  • Conversion Tracking and Measurement
  • Using Google Ads Automated Bidding Strategies
  • Google Ads Performance Analysis and Optimization
  • Search Network Campaigns
  • PMax Campaigns
  • Display Network & Demand Gen Campaigns
  • Video Campaigns (YouTube Ads & Types of YT Ads)
  • Remarketing Campaigns
  • Introduction to SMM Ads
  • Facebook & Instagram Ads: Objective, Uses & Adding Pixels
  • Understanding SMM Campaign Structure
  • Choosing the Right Platform for Clients Requirement
  • Writing Engaging Ad Copy for Social Media
  • Visuals and Video for Social Media Ads
  • Ad Formats & Creative Best Practices
  • Audience Targeting Strategies
  • Remarketing and Look Alike Ordinance Setup
  • Analyzing Social Media Ad Performance
  • Key Performance Indicators (KPIs) & Metrics for PPC
  • Reporting Template
  • AI for Creative Ideation
  • AI assisted Adcopy Writing
  • Budget and Bid Insight Using AI
  • Predictive PPC Performance Modeling 
  • Prompt Framework for Google Ad Analysis
  • Setting Up Real-time Google Ads & Meta Ads Campaign
  • Hands-on 3 Live Projects
  • Real Case Study Discussion
  • Mock interview Questions and Answers
  • Managing Budgets and Scaling Campaigns
  • Planning & Developing a Complete Paid Strategy
  • PPC Best Practices Industry Wise
  • Google Ads Certification Exam

Our Features

Why PPC Course with eMarketEdu?

Feature eMarket Education Other Institutes
Objective Theory & Practical with intense Live Project Lack Specialization Specific Courses
Course Duration 2 months N/A
Course Fees ₹20,000 N/A
Mode of Training Online N/A
Placement Assistance 100% Placement Support Limited / No
Training Add-ons 3-4 live projects, PPC Mock Interview & PPC Case Studies Very Limited
Trainer Profile Min 10 Years PPC Expert Trainer Less Experienced Trainer

Why PPC

Why Choose Performance Marketing Course Online?

  • As per “Search Engine Journal”, approx. 39% of advertising budget is being spend on paid search (PPC), making it top digital channel
  • As per “Statista”, advertisers are projected to spend $ 190.5 billion in search advertising in 2024
  • India is the second-largest online market in the world (900 million internet user)
  • Digital marketing in India is expected to grow at a CAGR of 25.4% year on year basis
  • It is data driven and have unparalleled scope for optimization and scale
  • Highly demanding with respect to market needs and trends

Salary

Pay Per Click Career Path

Position Salary Range (LPA)
PPC Executive 1.8 – 3.0 LPA
PPC Specialist 3.0 – 6.0 LPA
Senior PPC Specialist / PPC Lead 6.0 – 8.0 LPA
PPC Manager 7.0 – 15 LPA (up to 25–30 LPA in top companies)
Performance Marketing Manager / Head of Performance 12 – 35 LPA (can reach 40–50 LPA)

Eligibility

Google Ads Training Eligibility

Anyone who knows internet surfing, has basic excel skill and has some proficiency in English language along with desire to pursue a career or profession in digital marketing can attend this PPC Google Ads course to get close to their professional dream.

  • Freshers / Graduates / Students / 10+2 pass out
  • Marketing Professionals
  • Working Professionals seeking a shift in their field
  • Anyone wants to pursue a career in freelancing
  • Business owners / Entrepreneurs who wants to learn digital marketing to propel their organization’s marketing efforts
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Testimonials

PPC Students Testimonials

Total Students

  • 25+

FAQs

Performance Marketing Course FAQs

There is no prerequisite for the course, only ability to surf the internet, basic excel skills and a bit of english writing skill along with a desire to pursue a professional career in digital marketing are required, rest all can be learned during the course.

Answer is yes. To pursue a career in Pay Per Click(PPC), no specific degree is not mandatory.

Students are encouraged to work on multiple PPC Google Ads Live Projects to practise campaign creation, keyword research, write ad copies, and implement PPC strategy while managing & optimizing keywords & campaigns.

Major focus during the PPC Google Ads Live Project is to ensure that students can do the following:

  • Structure campaigns proficiently for different websites.
  • Able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands.
  • Perform keyword optimization using Excel techniques.
  • Upload bulk keywords, ad copies and create multiple campaigns and ad groups using Google Ads Editor.
  • Refer Google Search Console & Google Analytics to pick keywords and ad copy ideas and use them in Google Ads.
  • Create compelling ad copies and banner ads with the right selection of keywords for better quality scores.

After successful completion of PPC Google Ads training (PPC Page) course, you will be able to demonstrate proficiency in managing small or large PPC Ads accounts, ranging from 100 to Lakhs of keywords in a campaign account. Confidently develop PPC campaigns and PPC strategies to drive paid traffic and convert potential customers into leads or sales or increase ROI. Additionally, by the end of a successful PPC course, the students will also be equipped with the followings.

  • Trained in Excel. Use excel formulas to carry out different analysis reports on a daily basis
  • Analyse Campaign Performance for a Small/Medium/Large PPC accounts with ease
  • Create PPC reports for Managements using Analytics Tools
  • Strategic thinking towards business success with PPC Activities
  • Implement better keyword research strategies
  • Write compelling Ad copies around a given business niche
  • Run different analysis report to interpret data and optimize the campaigns accordingly
  • Best use of any given Pay per Click tools
  • Improve presentation skills, personality development essential for professional career.

  • Experienced PPC Expert Faculties with over 10 years’ experience in PPC Marketing handling Local & International clients for different Industry categories.
  • Having teaching experience in PPC either Offline or Online classes
  • They have managed live PPC Ads accounts and managed a monthly PPC budget ranging from few Lakhs to Crores of Rupees.
  • Well versed in theory & practical understanding of managing PPC campaigns
  • Certified in Google Ads

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