How important is UTM Parameters for Digital Marketing Analysis?

Do you Track your Campaign with UTM parameters? When you have so many marketing tools and analytics platforms, Sometimes you feel helpless to understand what is actually going on your tweet or facebook ad, sign up form, newsletters, sale etc. But have you ever thought adding UTM Parameters to your links will help solve all your problems regarding tracking of Campaign, attributing, and solution for your marketing efforts? Let discuss

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Funnel in Google Analytics for Digital Marketing Success

Why Goals Funnel in Google Analytics? Are you wondering why your users are not converting? Do you really count the path users are taking? If not, you are losing the conversion rates. Goal funnels are an action or steps that user must go before getting converted (like purchasing any products). Goal funnel is important in Google Analytics for every website because you can easily identify your customers or users where

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