Looking for SEO Jobs
Here’s few basic questions to ask about your website while starting with SEO?
- Is my website displaying on Google?
- Do I serve high-quality, unique content to users?
- Is my local business showing up on Google Local Listings?
- Is my website content fast & easy to access on all devices?
- Is my website secure (with HTTPS)?
Do you want to take SEO as a Career?
We regularly come across such kinds of questions from students who want to take SEO Certification Course.
In this post we would try to tackle the SEO Career related questions to help those who are going to enter into SEO World :
- What is SEO and how does it work?
- How to Learn SEO?
- Can SEO be a career?
or
- What is a career in SEO?
- What qualifications and skills are required to learn SEO?
- What is the scope of an SEO Career in India?
If you are also looking for the answers to the above questions and are confused then I would suggest you don’t skip this article. This would sort all your doubts. So let’s start with the first questions:
What is SEO and how does it work?
Have you ever thought of how Google is sending hundreds of relevant results on SERP within a fraction of a second When you search on the Google search box? Let’s understand!! SEO aka Search Engine Optimization is a process that helps to increase the ranking or traffic of your website in major Search Engines on SERP (Search engine Ranking Pages). But I just want to tell you that it’s not a scammy technique to boost ranking on major Search Engines. You need to Learn SEO in such a way that you should be thorough enough to understand and implement the dos and don’ts of SEO.
Let’s see below video what Matt Cutts ( former head of the webspam team at Google) has to say:
Learning SEO, helps to ensure that a website is accessible in a search engine and increases the opportunities for traffic, free of cost.
How does Search engine Optimization work?
Search engines are basically related to crawling, indexing the website, and providing the most relevant result on SERP to the users when they are searching for the query. The search engines crawl the website pages and store information on the massive database so that if a user searches query on Google then the information can be recalled when needed. When a user performs the search on the search engine then the indexed information in the database will show the refined and the most relevant information to the user’s search query. In this process first, they refine the information which is relevant and useful to the search query then it will rank the information which is most relevant to the query.
The searches in search engines include videos, images, and Google News to give more relevant and a bigger picture to the users. In earlier days Google was not showing such relevant results on SERP but with the passage of time Google Introduced many algorithms
If you are wondering why one learns SEO then read one of our blogs 10 Reasons Why SEO is Important
Career opportunities in SEO or future of SEO professionals in India
If you want to build SEO as your career then one thing I would tell you that be ready for the thrill and grill as Google is coming up with new updates frequently. One of the most aggravating aspects of SEO is the constant review or update in the Search engine algorithms. To give fast, relevant and better results Search engine is constantly updating its Algorithms.
Algorithms are continuously enhanced to bring the most relevant result or webpage on the SERP.
Every little business who is having websites is putting efforts into SEO because they want to come on rank in the top positions for the keywords in SERP.
So the techniques to rank websites or webpages on SERP will never stop evolving. So If you are curious and would love to work in challenges then the popularity of SEO career opportunities is brilliant. Qualifications or skills required for SEO Jobs There is no such qualification required for SEO. If you have knowledge of Excel, Know coding or HTML then it would work like icing on the cake.
Now these days, in SEO there are many courses, internships and professional certifications available in India. But if we talk about the ’90s then there was no such kind of courses or certification available. So we can say we are luckier!!
In order to Learn SEO:
- SEO needs commitment.
- Have Patience
- Focus on learning
- Have an analytical mind
- Focus on Website structuring
- Always do on-page and off-page optimization properly
- Never forget Sitemap.xml and Robots.txt
- Do extensive Keyword Research
- Do proper Content Strategy
What is the scope of SEO in India?
SEO Job Categories / Designations there are numerous SEO openings in India.
Mainly the SEO executive is responsible for the organic ranking of the targeted keywords and providing reporting and analysis. He/she should be well aware of the Search Engines Guideline. Well updated with the changes and updates in SEO along with the below points;
- Here’s the additional points to learn to become an SEO expert?
- Review of your site content or structure
- Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies
