Crack PPC Interview Questions
Google Ads PPC Job is one of the coolest jobs that you will opt-in your Digital Marketing Career. The Google Ads PPC Analyst/Executive is one who is accountable for managing the Google Ads PPC campaign and strategizing and implementing campaign goals for clients.
Now, the question is how to grab a job in PPC Google Adwords?
Let’s say you need to have Google Ads Certification first.
But, is that enough?
The role of Google Ads Certification in the PPC job interview is that it gives you extra value for your resume. With the Google Certification, you can consider it as an entry ticket for Google Ads PPC job interview.
But, what you need to get a job in the Google AdWords PPC role?
Very simple, just crack the PPC interview round.
Well again, in order to crack the interview, you may need to prepare yourself for the job interview. PPC job interview will vary from level to level. i.e., Questions asked to a fresher will be different from one who is having one year of experience. As your level of experience changes, the mode of questions from the interviewer also changes. But there are some important questions which are very must to know for all the candidates who want to get a PPC digital marketing career.
And here with this blog, I am going to tell you guys how to crack PPC Job Interview!
Most Important PPC Interview Questions 2020 for AdWords Job;
1) What do you know about Google Ads?
Google Ads is an advertising tool by Google where the companies can promote their product and services on Google’s search engine and their 3rd party network sites. Google Ads completely works on a pay per click or pay per view or system where advertisers need to spend for each click or impression they got for their ads.
2) What is the difference between PPC & SEO Ads of Google?
The main difference between PPC & SEO ads is that PPC is a paid advertisement and SEO is completely free. In PPC, we can show our ads on top of results (in top 4) and for each click, we need to pay Google.
Whereas in SEO, we can show our ads below the PPC Ads. We can show ads quickly in top results with PPC Ads, but for a digital marketer to get his SEO Ads on first page results, it may take some time.
3) Types of Campaign Networks in Google AdWords?
Based on our business goals, Google is providing different sorts of campaign networks in Google Ads. It is the Digital marketer’s duty to understand the business model, goal & strategy to achieve it.
Search network campaign Display network campaign Search with display Video network campaign Shopping campaign Universal App Campaign
4) Types of Keyword match types in Google AdWords?
In Google Ads, you can use the same keyword in a different way based on the strategy you opt for the campaign goal.
Types of Keyword Match Types;
- Broad match type
- Phrase match type
- Exact match type
- Broad modifier match type
5) Types of Keywords in Google Ads?
Keywords are segregated according to the understanding of the user’s intention. We can categorize keywords into – Generic Specific Brand Competitor Please check Keywords are the backbone of Digital Marketing so that you will get a much better idea about keywords in digital marketing campaigns.
6) What is CTR & How do you Calculate it?
CTR is the short form for the Click-through rate. It tells us how many audiences are clicking on our ad copy when is shown in search engine results.
You can calculate CTR: Total number of Clicks/Total number of impressions * 100
7) What is Quality Score and why is Quality Score important in Google Ads?
Google evaluates the quality of your ads created in the campaign and gives a rating for your keywords. Quality score is so important in CPC based account because your ad rank depends upon the max CPC bid and quality score of your keyword. A good quality score helps you cost reduction and if the quality score of your keyword is poor, you have to spend high to position your ad on the top 4 page results.
8) How to improve the Quality score of Keywords?
Quality score is determined on the basis of – Ad relevance Expected CTR Landing page experience Historical performance
To increase the quality score –
Keywords should be matching to the ad copy –
If keywords are very relevant to ad copy, CTR will increase
Landing page optimization –
Content on the landing page should be matching with what the audience searched for.
9) What is Character Limit Google Ads Ad copies?
Ad copies play a vital role in campaign performance. Google has given a syntax in which we have to create compelling ad copies to attract the audience to the website.
Headline 1: 30 characters
Headline 2: 30 characters
Headline 3: 30 characters
Path1: 15 characters
Path 2: 15 characters
Description 1: 90 characters
Description 2: 90 characters
10) Define the list of important ad extensions in Google Ads?
There are 11 different types of ad extensions in Google Ads. The use of those ad extensions varies from each other as well.
Following are the list of ad extension options that are available in Google Ads-
- Site link extensions
- Callout extensions
- Structured snippet
- Call extension
- Message extension
- Location extension
- Affiliate location
- Price extension
- App extension
- Review extension
- Promotion extension
11) Define types of Automated Bidding strategies in Google Ads?
- Manual CPC
- Target CPA
- Target ROAS
- Maximize clicks
- Maximize conversion
- Target search page location
- Target outranking share
- Enhanced CPC
12) What is Google Remarketing Ads?
Remarketing in Google Ads is a way of Digital advertising that allows you to display ads only to those audiences who have previously come to your website. It is also known as retargeting. Here the chances of getting conversion are very high.
These are some of the basic and important questions which you need to know. And I am sure this will boost your confidence and you can perform better in Google Ads PPC job interview.
Note: These are not unquestionably the complete list of PPC interview questions. Yet these are the common questions that all the level of candidates in digital marketing interview should know.
13) What are the latest updates in Google AdWords?
Please refer to the Official Google AdWords blog to keep an update of the latest updates in Google AdWords.
Add-on: Refer SEO Interview Questions 2020 for Freshers
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