“If you are not willing to risk the unusual, you will have to settle for the ordinary.” – Jim Rohn

What is freelancing?

Freelancing is a kind of self-employment, in which freelancers (people doing freelancing) work for clients on a particular project or task without committing to full time employment.

Why freelancing? 

Freelancing offers following benefits:

  • More freedom than traditional job
  • Flexible hours (own working hours)
  • You’re your own boss
  • Live anywhere and work
  • Control over your earnings
  • Skills enhancement
  • Stay away from office politics
  • Specialize in your field
  • Increased job security
  • Testing an idea on startup or small business

Freelancing in India has seen unprecedented growth in recent times, driven by the rise of the digital revolution and a shift in the conventional employment mindset.

Digital marketing is one of the most preferred freelance careers in India due to the increasing importance of online presence for businesses. Here are some of the key areas within digital marketing that freelancers can explore:

  • Pay-Per-Click (PPC) Advertising

Responsibilities: Manage PPC campaigns on platforms like Google Ads and Bing Ads, keyword research, ad creation, and performance analysis.

Required Skills: Understanding of PPC advertising, proficiency with advertising platforms, and analytical skills.

  •  Search Engine Optimization (SEO)

Responsibilities: Improve website rankings on search engines, keyword research, on-page and off-page optimization, and technical SEO.

Required Skills: Understanding of search engine algorithms, proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs), and analytical skills.

  •  Social Media Marketing

Responsibilities: Management of social media accounts, creation and curation of content, run advertising campaigns, and engagement with the target audience.

Required Skills: Proficiency with social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), creativity, and content creation skills.

  •  Content Marketing

Responsibilities: Develop content strategies, create blog posts, articles, and other forms of content to attract and retain customers.

Required Skills: Strong writing and editing skills, SEO knowledge, and content strategy development.

  •  Email Marketing

Responsibilities: Design and execute email campaigns, segment email lists, analyze campaign performance, and optimize for conversions.

Required Skills: Proficiency with email marketing tools (e.g., Mailchimp, Constant Contact), copywriting, and data analysis.

  •  Affiliate Marketing

Responsibilities: Develop and supervise affiliate programs, enroll and support affiliates, track performance, and optimize campaigns.

Skills Required: Knowledge of affiliate marketing platforms, relationship management, and analytical skills.

  •  Conversion Rate Optimization (CRO)

Responsibilities: Analyze user behaviour, conduct A/B testing, optimize website elements to increase conversions, and improve user experience.

Required Skills: Understanding of UX/UI principles, proficiency with CRO tools (e.g., Optimizable, Unbounce), and analytical skills.

  •  Web Analytics

Responsibilities: Track and analyze website traffic, user behaviour, and campaign performance, generate reports, and provide insights.

Required Skills: Proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics), data interpretation, and reporting skills. 

  •  Influencer Marketing

Responsibilities: Identify and collaborate with influencers, develop influencer marketing strategies, and measure campaign effectiveness.

Required Skills: Knowledge of social media trends, relationship management, and negotiation skills.

  •  Video Marketing

Responsibilities: Create and promote video content, manage YouTube channels, and develop video marketing strategies.

Required Skills: Video production and editing skills, creativity, and understanding of video SEO.

Best Platforms for Freelance Digital Marketers in India

  1. Upwork: A popular platform for finding a wide range of digital marketing projects.
  2. Freelancer.com: Offers diverse digital marketing job categories.
  3. Fiverr: Ideal for offering specific digital marketing services and short-term projects.
  4. LinkedIn: Useful for networking and finding freelance opportunities through connections and job postings.
  5. Naukri.com: Provides freelance and part-time job listings in digital marketing.

Read our most searched article on how to earn from digital marketing at home?

Steps for a Successful freelancing career

  • Develop Skills and Expertise: Enroll in a course of your choice, gain skills and hone those skills through projects offered during the course and with internship assignments
  • Create a Robust Online Presence: A professional website and active social media profiles to showcase your expertise.
  • Develop a Portfolio: Include case studies and results from previous projects to demonstrate your skills and effectiveness.
  • Network Actively: Join digital marketing forums, attend webinars, and participate in industry events to connect with potential clients.
  • Stay Updated: Continuously learn about new digital marketing trends and tools to stay ahead in the field.
  • Deliver Results: Focus on providing measurable results to clients to build a reputation for effectiveness and reliability.
  • Respecting Schedules: Once a project or work is received, provide quality output in a timely manner.
  • Client Communication: Maintain clear and regular communication with clients to understand their needs and expectations.


Freelancing (in Digital Marketing) offers flexibility and a broad range of career opportunities. Start with a digital marketing course, build and hone your skills and through a strong portfolio, you can establish a successful career in this dynamic field and become your own boss with financial freedom.