“Opportunities don’t happen; you create them.” – Chris Grosser

Some of us might have stopped or taken a break from formal education for various reasons. The good news is that you can still make it big in your professional career. To become successful in any job or professional career, what is most important are skills and practical exposure, not a formal college degree. Having a degree is good and a plus point. Having a good skill set and experience is much more valuable. Nowadays, an increasing number of companies prefer skills over formal education. Also, after increasing penetration of the internet in India, freelancing has opened a whole new era of career possibilities where skill is the topmost sought-after criteria. 

Hence, in brief, start with a training course, gain skills, undergo practical applications, showcase your skills, and start your dream career path. Online marketing and Internet marketing offer a wide range of career opportunities in India that do not necessarily require a formal degree. With the right skills, certifications, and practical experience, you can build a successful career in this field. Here are some specific roles and pathways in digital marketing that one can pursue:

  1. PPC Specialist

PPC (Pay Per Click) advertising involves placing ads on search engines, social media platforms and paying each time someone clicks on them. This is an effective way to drive traffic to a website or e-commerce site and generate leads or sales.

Role: Managing pay-per-click advertising campaigns on platforms (Google Ads and social media).

Skills: knowledge of PPC platforms, PPC strategy, keyword research, ad copywriting and analytics.

How to Start a PPC Career?

  • Training course on PPC 
  • Get certified in Google Ads
  • Take up PPC internship, start managing small campaigns.
  • Finally with PPC experience, apply & get placed as a PPC Specialist in top digital agencies or corporate organizations.

Find Top Digital Marketing Institute that provide the best PPC Course Online                                                      

  1. SEO Specialist

SEO (Search Engine Optimization) refers to optimizing a website’s content structure, along with some technical aspects for the purpose of ranking higher in search engine results pages (SERPs). This in turn helps businesses to attract more organic traffic (free traffic) and increase online visibility.

Role: Optimizing website (content and technical aspects) so that the website will improve rankings in search engines (SERPs) and drive organic traffic.

Skills: Keyword Research, Content Management, SEO Optimization Techniques (On-page & Off-page), Technical SEO, Analytics. 

How to Start a SEO Career?

  • Learn SEO course either through online or classroom
  • Hone your skills on your own website or blog and expand practical knowledge through internships or freelance projects.
  • Once confident with SEO skills on multiple projects, apply and get placed as a SEO Specialist in top digital agencies or corporate organizations.

Find Top Digital Marketing Institute that provide the best SEO Course Online  


  1. Social Media Marketer

Social media marketing refers to the usage of various social media platforms (Facebook, Twitter, Instagram, etc.) to promote products and services, through creation of engaging content, running paid ads, and engaging with followers.

Role: Managing social media accounts, creating content, engaging with followers, running paid campaigns, and analyzing social media performance.

Skills: social media strategy, content creation, communication skills, analytics tools.

How to Start a SMM Career?

  • Take a course on social media marketing
  • Gain experience by managing social media accounts for local businesses, freelance projects, or your personal brand for 3 months as intern.
  • After internship period, apply and get placed as Social Media Marketing Specialist in top digital agencies or other corporate organizations.


  1. Content writing and Copywriting

It involves the creation of content (website content, blog posts, videos, and infographics, etc.) for the purpose of appealing and engaging a target audience niche. This will help businesses build brand awareness and establish themselves as thought leaders in their respective industries.

Role: Creating content for blogs, websites, social media, and marketing campaigns.

Skills: Strong writing skills, bit of SEO knowledge, creativity and research skills.

How to Start a Content Writing Career?

  • Take training courses either online or offline mode in content writing and SEO
  • Build a portfolio by writing personal blogs or for websites, or in freelancing platforms.
  • Once you gain expertise and confident, you can find numerous opportunities with your networks or through job sites.

Note: The demand for Content writers is maximum as per current market requirement.


  1. Affiliate Marketing

It refers to tying up with other businesses and individuals to promote their product and services through your own website and social media. You will earn a commission when people buy a product , avail services or submit leads that came through your promotions.

Role: Promoting products or services through affiliate marketing programs and earning commissions on sales.

Skills: Online marketing strategy, content creation, SEO, analytics.

How to Start a Affiliate Marketing Career?

  • Take training course on digital promotions/strategy, SEO and social media
  • Get join in affiliate programs, create content around products, and promote them through own website or social media.

Incase, you’re interested to earn from home then refer our most popular guide on –  50 Best Ways on How To Earn from Digital Marketing at Home?


  1. Email Marketing

It involves usage of emails to engage a business’s prospective audience niche. Emails can be of either promotional or informational type.

Role: Creating and managing email marketing campaigns, segmenting email lists, and analyzing performance.

Skills: Knowledge of email marketing platforms, copywriting, analytics.

How to Start a Email Marketing Career?

  • Get Training course on email marketing
  • Build your skills by creating and managing email campaigns for small businesses or nonprofits.
  • Once confident of email marketing skills, apply for email marketing opportunities and grab it. 


  1. Influencer Marketing

It involves collaboration between businesses and individuals having good social media following for the purpose of promotion of business’s products and services.

Role: Identifying and collaborating with influencers to promote products or services.

Skills: Knowledge of social media platforms, communication skills, marketing strategy.

How to Start a Influencer Marketing Career?

  • Training course on social media,
  • Build relationships with influencers,
  • Manage influencer campaigns, and track performance.


  1. Online Marketing Analyst

It involves analysis of a company’s digital marketing performance and propose actionable strategies to improve performance and achievement of high returns on marketing spends.

Role: Analyzing data from marketing campaigns, generating reports, and providing insights for the purpose of improving marketing performance.

Skills: Analytical skills, knowledge of tools like Google Analytics, data visualization.

How to Start an Online Marketing Analyst Career?

  • Learn Analytics courses (Adobe Analytics or Web Analytics)
  • Gain experience with analytics tools,
  • Start analyzing data for small campaigns
  • Build your analytical skills
  • Apply & bag for vacancies specific for Online Marketing Analysts.  


       9. Online Marketing Manager

This position involves implementation, supervising and managing digital marketing strategies for the achievement of digital marketing goals.

Role: Overseeing digital marketing strategies, managing teams, and ensuring the success of digital marketing campaigns.

Skills: Comprehensive understanding of digital marketing channels, leadership skills, strategic thinking.

How to Start:

  • Gain experience in various digital marketing roles beginning from digital marketing interns to digital marketing specialists to build a strong portfolio, and develop leadership and team management skills.


In conclusion, to start a successful digital marketing career, the major steps one must know about are:

  • Training and Certifications
  • Working as Internships in freelance projects
  • Portfolio building
  • Networking
  • Track of current trends in the industry

Through the development of a strong skill set, practical exposure, and continuous learning, you can establish a successful career in digital marketing in India without a formal degree.