Does Alexa Ranking Factors Matter for SEO?

Alexa Ranking Check Alexa Internet Inc, a California based company which provides web traffic analytics along with global rankings of websites worldwide. It is a wholly-owned subsidiary of Amazon group. The Alexa toolbar collects data on browsing behavior which is then transferred to the Alexa website, where they are stored & analyzed. Using the Alexa Pro service, website owners can access more accurate website data & analyze their website’s performance

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20 Best SEO Analysis Tools: Most Effective, Simple & Free

SEO Analysis Tools to Master SEO SEO is booming day by day as more & more companies are emerging and trying to sell online. The biggest advantage of having SEO ads is that it is completely free. As a Digital Marketing Training Institute, we know the industry and demand for SEO Analysts in the market are comparatively huge. Trust me guys, We are able to place 100% of our students

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How to Best use Google Keyword Planner Tool

Google Keyword Planner Tutorial 2022 Google Keyword Planner tool is a product from Google Adwords which is basically Keyword Traffic Tool. It provides data around the search queries that happen in Google and other resources for deciding and planning a Google Adwords-specific advertising campaign.   Google Keword Planner Benefits; It’s a tool that helps to build new keyword ideas for Search Network campaigns or expand existing campaigns. It will help

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SEO Understanding for International Country and Language Targeting

SEO For International Country & Language Targeting The first and foremost step in SEO International growth designing is to see your target. There’s some misunderstanding between country targeting and language targeting. Most businesses begin SEO International growth eager to do one of 2 things: Organic Target users that speak another language. Example – A business in Germany: “We should translate our content to French.” Organic Target users that live in another part of the world. Example – A business in India: “We should expand into

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Importance of Canonical Tag in SEO

Canonical in SEO The Canonical tag in a Search Engine Optimization is all about duplicate content and preferred content. Helping search engines identify which is the original page in relation to duplicated content. There are many legitimate reasons for duplicate content, particularly when it comes to system-generated URLs. These include: Multiple URLs – particularly on eCommerce sites where URLs are created through filter options for price, color, rating, etc. HTTP, HTTPS

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Easy Creation of SEO Meta Title and Meta Description

SEO Meta Title & Meta Description Introduction The “meta” stands for “metadata,”. Meta tags in search engine optimization (SEO) are used to describe a page’s content; the Meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is

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13 Reasons for Using Bing AdCenter for Paid Search

Why Bing Ads for Paid Search?     Whenever we need to implement the digital marketing strategy on Paid Search we should consider Bing AdCenter even though Google maintaining a 70% search market share Here are the reasons why digital marketers should use Bing for paid search. Bing AdCenter has a much bigger market share: With a single Bing ad buy, you can reach 162 million unique searchers using Microsoft

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How Social Media Marketing is Inevitable in India?

Internet, Mobile & Social Media Penetration in India There has been enormous growth in the field of internet & technology in recent years as reported by the Internet & Mobile Association of India (IMAI). And as technology is growing simultaneously the habits of human beings are changing accordingly. This infographic data report will show you the growth of the internet, mobiles, and different social media, which humans are adopting quickly

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Social Media Campaign Strategy of Cadbury

Cadbury Social Media Case Study Sarah Lindley, Dairy Milk Brand Manager wanted the company’s marketing strategy to change and to make an impact in online marketing rather than usual TV and local promotions. At that point in time, Cadbury already had 1 million fans but the problem was only 16% of user viewed the content which the brand posted. So the main challenge for Sarah was to increase the engagement

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