Social Media Marketing Skills

Social Media skills, one-of-the-prime questions that every social media marketer should be aware of while learning or gaining Social Media because knowledge lonely can’t fulfill the objectives. One should also learn the various skills associated with Social Media in order to work smartly and also consume time during work implementation. So find below the list of Social Media skillsets that one should acquire;

Knowledge of Photo Editing:

As the proverb says – “An image speaks a thousand words” suits perfectly in the world of social media marketing. According to the data provided by

  • – more than 350 million photos are uploaded per day on Facebook.
  • blog.hootsuite – 250 million use Pinterest per month
  • – 694 posts per second on Instagram

Evaluating the above data which goes on increasing year on year, it is for sure that the scope of photo editing can’t be neglected in anyways. So learning a photo editing skill like Photoshop or any other image editing software can be very useful for SMM.

Video Editing Skills:

Definitely “YouTube” is the first name for the majority of people when it comes down to internet-related video platforms. As per the data provided by, every minute 1,300,000,000 hours of video are uploaded to YouTube. Also, there are other similar sites like Vimeo, Metacafe, Veoh and many other platforms where tons and tons of videos are being uploaded every day. So putting the effort on video editing skills is definitely a strong area where every social media marketer should go for. Some of the video editing tools are Adobe Premiere Pro CC, Corel VideoStudio Ultimate, Magix Movie Edit Pro, etc.

Programming Knowledge:

A piece of a sound knowledge of HTML coding can be very useful as these skills can be very much helpful in advertisement purposes or other activities related to 3D technology concepts which are slowly gaining momentum in the SMM industry.

Communication & Creative Vision:

Last but not the least, one of the essential and important skills that every social media marketer should possess is the strong command over English language proficiency in terms of both communication and writing because it is the only way through which one can get engaged with the audience. Also, a strong sense of creative vision adds extra skill because the whole industry of social media is around creativity let it be images, videos, text, content or any other medium.

The Bottom Line:

To conclude, Social marketing can be fun, can increase brand awareness, and can drive site traffic. But on the other hand, there are certain things one must understand the perplexing dynamics of people’s interaction on social media. People interact with a brand while on social media platforms either by seeing an advertisement, or Facebook page, or a picture shared and so forth and they comment on the product or share feedback to others. Taking advantage of this social presence to interact and engage people, build an audience, and let others know about your brand is a part of Social Media Marketing. For individuals, social media skills can help to land a job since it provides companies insights into your overall approach to assessing your skills and your interests in more depth. It is also a testament to how tech-savvy you are in terms of new social technologies.

Enrolling in the Social Media training course can help individuals to understand how to incorporate specific social media advertising strategies into their action plan.