Why Digital Marketing after Engineering?

Why not? You can learn Digital Marketing after Engineering.  If you want your business to sustain the online presence and make a good revenue, this is the wonderful program you can do after your UG/PG courses. Digital Marketing for engineers can be a good choice since, we all know that the Digital Marketing is one amongst the most in-demand skills in India.

Many of you usually stay in this dilemma, whether you should go ahead of doing M Tech soon after completing B Tech or do MBA or look for a job?  It depends upon your interest.

Let’s say, if you have a business or have a passion for becoming a Manager in a company where you want to lead the team, you can opt for MBA.

But,  if you are a technology person, where ‘Codes’ run into your veins then blood! Then, you can choose M Tech. But having said that, Engineers can also be great Digital Marketers if they have a passion to become one. The advantage for an Engineering candidate is that you already have the knowledge and the technical skill; you just need a platform to understand the marketing concepts, like how to market or advertise your product.

Since, you have a background in technology, Digital Marketing or Online Marketing would be a great choice to do. In case, as an engineer, if you have one option left to pick between MBA or Digital Marketing, it would be the best choice if you do Digital Marketing Training because it adds to your core strength.

Top reasons, why Digital Marketing for Engineers?

  1. Flavor Enhancer
  2. Salary Packages
  3. Work-Life Balance
  4. Advance your idea
  5. More Employment Opportunity


Flavor Enhancer:

It is nothing but add-on skills. As an Engineer, you will definitely have a sound background in technology. But, one important thing you must understand is that Digital Marketing is not only about selling your products/services or generating leads, but it is also more than that. You need research skills, analyzing skills, and creativity to drive traffic to your business.

Salary Packages:

The Digital Marketing Industry is Booming with lots of new opportunities right now as every company and individual is willing to mark a strong digital presence over the web world. Digital Space is becoming popular for the effective, branding of products and services, online advertising, and marketing platform, and at the same time, the demand for trained Digital Marketing professionals is on the rise.

There is one more way to understand it easily. Let’s have a look at both:

Now if you’ve gone through both the above resources mentioned, it’s self-explanatory as to why more and more engineer graduates are attracted to digital marketing and willing to start their careers as digital marketing professionals.

Work-Life Balance:

One of the best advantages of this is you can work from anywhere. Since Digital Marketing is done online; you can do this stuff even while traveling to other locations without any difficulties.

Advance your idea:

Every business has become Digital. And every business has its own problems and issues. But, for every problem, there is a solution. This is the chance, especially for the engineers who have planned to start a business of their own to learn Online Marketing skills since we all know that Marketing or Advertising is the heart of any business.

More Employment Opportunity:

Nothing is Permanent in this life. Every business may get the effect after some time. But, as you can see, this course will have them back up for you even if you are doing it part-time. All I can say, this career can be a lifesaver at some point in time. It is just because the Internet is one which is again an untapped market.


Digital Marketing Salary in India 2022

DesignationYears of ExperienceSalary Offered (Rs. Lacs PA)
Digital Marketing/SEO/PPC/SMM Freshers(0 to 1 Year Exp)2.5 – 4.0
Digital Marketing/SEO/PPC/SMM Specialist(1 to 4 Years Exp)4.0 – 6.0
Digital Marketing/SEO/PPC/SMM Team Lead(4 to 6 Years Exp)6.0 – 8.0
Digital Marketing/SEO/PPC/SMM Manager(6 to 8 Years Exp)8.0 – 10.0
Digital Marketing Manager(8 to 10 Years Exp)10.0 – 12.0
Digital Marketing Manager (Based on Technical/Non-Technical Background)(10 to 12 Years Exp)12.0 – 19.0
Digital Marketing Head(12 to 15 Years Exp)30.0 – 40.0


Why Digital Marketing after Engineering?

  • Automation is taking over Traditional IT jobs – Engineering is restricted, but if you wish to upgrade your skills, then you can get an attractive salary too.
  • Both Engineering & Digital Marketing can dwell together even though they are different streams. All of us prefer a stable career, Online Marketing would help in fulfilling your wish.
  • If you really want to yield good results then choosing Digital Marketing would be the right decision. According to the numerous job portals, there are 3 lac plus job opportunities in Digital Marketing.


Digital Marketing FAQs:

  • Is Digital Marketing a good career choice after Engineering in India?

Yes, Digital Marketing is a good career choice in India; as the world becomes globally Digitalized, Online Marketing is one of the best career options. Due to the high demand for online business, candidates with a technical background would be advantageous in opting for Digital Marketing.

  • Why do we do Digital Marketing after Engineering?

A business cannot run only by manufacturing good products or rendering services. You should also require a person who can sell this. As a salesperson, you should have detailed information about the product or service.

The 3 important parts of the sales process:

  1. Generating the Lead
  2. Communicating with the Client
  3. Closing the Deal
  • Is digital marketing a technical field?

Digital Marketing required both Non Technical Skills and Technical Skills. Yes, Digital marketing is a related IT field since you will be working with various tools and applications.

  • Is Digital Marketing the future?

Customers are becoming more internet savvy. Hence, companies are also adapting to meet customer needs.



An engineer soon after completing the degree will look forward to having a stable and sound career. It is not that difficult for an engineer to learn a Digital Marketing course online, since being an engineer you already possess technical and basic knowledge of the internet.