SEO Interview Questions & Answers For Freshers

SEO Related Interview Questions

SEO is a very popular term used in Digital Marketing. The full form of SEO is Search Engine Optimization. There are multiple job openings available in the field of SEO. If you are applying for an SEO job at a beginner level this will help you in your job interview preparation. There are different topic modules in SEO like Blogging, On-page, Link Building, Technical SEO, SEO Strategy & Webmasters. These SEO Interview Questions and Answers will help you crack your SEO interview.

Top SEO Interview Questions Asked During SEO Interview

1. What is SEO?
2. What is On-Page SEO?
3. What is Off-Page SEO?
4. What is the process of SEO?
5. Why does a company/Website need SEO?
6. What is the difference between Off-Page SEO and On-Page SEO?
7. What is White Hat SEO?
8. What is Black Hat SEO?
9. What tools are useful for SEO?
10. What is Google Crawling and Indexing?
11. What are the Best Practices for SEO?
12. What are the Ranking Factors in SEO?
13. What is 301 Redirect?
14. What is Domain?
15. What are the latest Google Algorithm Updates?
16. What is noindex?
17. What is a canonical URL?
18. What is sitemap & robots.txt?
19. What is the important 3rd party SEO analysis tool?
20. What is EETA?

Here’s the detailed answer to the above SEO Interview Questions for the Freshers/Analyst position which will help you prepare for your SEO job interview.

• What is SEO?

SEO stands for Search Engine Optimization. It is the method of getting quality organic traffic to your website through organic search engine results. It will boost search visibility and Rank in Google. SEO consists of two main elements:

1. On-Page SEO
2. Off-Page SEO

The most important On-Page SEO tips are:-

1. You Should optimize meta titles and meta descriptions
2. Optimize internal links
3. Text formatting (use of H1, H2)
4. Image Optimization (image size, Alt text)
5. Page Speed
6. Mobile-friendly pages
7. Write top quality content
8. External Links

• What is Off-Page SEO or Link-building?

Off-Page SEO refers to the techniques which are used to improve the position of a website in SERPs. The most powerful is to do Link Building for your site. Link Building helps you to increase the Rank of your website and gives you quality links.

• What is the process of SEO?

The process of SEO covers:

1. Basic Keyword Research
2. Website Analysis
3. Competitor analysis
4. Write a Unique and good length article
5. Do link Building
6. Analyze the reports from an Analytics Tool

• Why does a Business/Website need SEO?

The majority of online traffic is driven by search engines like Google, Yahoo, Bing. There are many other ways to generate traffic to your website such as social media, display Ads. SEO can improve your business to grow and meet company objects. SEO is also great for the social promotion of your website. People who find your website by searching on Google or Yahoo are more likely to promote it on Facebook, Twitter,  or other social media channels. It is an investment with a high return.

• What is the main difference between SEO On-page & Off-page?

On-page SEO deals with the aspects that can be optimized on your website. Off-page SEO is for the ranking of your website. The main elements included in on-page optimization are noted below:

1. Headings
2. Title of the page
3. Meta description and Meta Title
4. Image and pictures
5. URL structure and domain information
6. User-friendly navigation and quick loading
7. Fresh and quality content
8. Optimized external and internal links

Off-page SEO is a combination of:

1. Social Media
2. Social Bookmarking 
3. Link Building

• What is White Hat SEO?

The term “white hat SEO” refers to SEO tactics that are in line with the terms and requirements of the important search engines, including Google. Examples of white hat SEO include:

1. Offering quality content and services
2. Fast site loading times and mobile-friendliness
3. Using descriptive, keyword-rich meta tags
4. Making your site easy to navigate

• What is Black Hat SEO?

Black hat SEO refers to a collection of practices that are used to increases a site or page’s rank in search engines by means that violate the search engines’ terms of service. Examples of Blackhat SEO include:

1. Content Automation
2. Doorway Pages
3. Hidden Text or Links
4. Keyword Stuffing
5. Reporting a Competitor (or Negative SEO)
6. Sneaky Redirects
7. Cloaking

• What tools are useful for SEO?

Top SEO tools required:

1. Google Keyword Planner Tool
2. GA4 (earlier known as Google Analytics)
3. Google Search Console (also known as Google Webmaster)
4. Google Trends
5. Similar web
6. Xenu
7. Screaming Frog
8. Copyscape
9. SEMrush or Ahrefs (Paid version)
10. Free SEO Extensions like Meta SEO Inspector, Keyword Everywhere, CheckMyLinks, WhatsMySERP)

Read our complete guide on Best SEO Analysis Tools

• What is Google Crawling and Indexing?

Crawling is a term applied when Google or another search engine, send a bot or spider to a webpage. Crawling is the prime element of having a search engine to identify your page and display it in search results.

• What are the Best Practices for SEO?

1. The title tag should be written like this: Primary Keyword | Secondary Keyword | Brand Name
2. Use a pipe at the end before your brand name
3. Avoid duplicate title tags
4. Write the title at 55 characters or less in length, including spaces
5. Unique description with business USPs

• What are the Ranking Factors in SEO?

1. An Accessible URL
2. Page Speed (Including Mobile Page Speed)
3. Mobile Friendliness
4. Domain Age, URL, and Authority
5. Optimized Content
6. Technical SEO
7. User Experience
8. Links
9. Linked with Social Media
10. Real Business Information

• What is 301 Redirect?

A 301 redirect is a permanent redirect which transfers within 90-99% of link equity (ranking power) to the redirected page.

• What is a Domain?

A domain name is a unique name that identifies a website that is universally understood by web servers. It has two parts that are separated by a dot, such as example.com. A domain name is part of a URL to identify a website.

• What are the latest Google Algorithm Updates?

For this query, you should be well aware with frequent  timely updates on blogs or news by Google. To know the timely updates, refer – Google Core Updates

• What is noindex?

Noindex tag is an instruction given to search engine crawler regarding not to index the page while making it eligible to not rank on the search engines.

• What is a canonical URL?

Canonical URL is the URL of the page that Google selects from the most similar and characteristic within a set of duplicate pages.

• What is sitemap & robots.txt?

Sitemap: A sitemap is a file where you provide information about the pages, videos, and other files on your website along with the relationships between them.

Robots.txt: A robots.txt file inform and let the search engine crawlers about which URLs the crawler should access on your website. 

• What is the 3rd Party SEO Analysis to?

The important 3rd Party SEO Analysis free or paid tool used by many professionals are

1. ScreamingFrog – On-page Analysis
2. SEMRush – Complete website SEO analysis (Read Competitor Analysis Tool for step by step info on SEMRush)
3. Ahrefs – Complete website SEO analysis
4. MOZ – Link Analysis
5. Similarweb – Web page analysis
6. Copyscape – Plagiarism check 
7. Siteliner – for checking duplicate content
8. Alexa Tool – Voice Search (Read what is alexa rank and Alexa Ranking Factors for SEO? for detail)
9. JSON-LD – for generating the schema markup

• What is EEAT in SEO?

EEAT or E-E-A-T is basically an acronym created by Google which stands for E- Experience, E- Expertise, A- Authoritativeness, and T- Trustworthiness. It is a component of Google’s Search Quality Evaluator Guidelines (SQEG). 

Our Add-on Blog to Refer – Google AdWords PPC Interview Questions

The Bottom Line:

If you are sketching or scheduled the plan to attend for SEO Executive or SEOAnalyst job role, you must stay aware of the mentioned interview questions which can be popped before you. So equip yourself with all the knowledge you need to crack the SEO interview for a bright SEO career.

You can also check about Advanced SEO Course to build a rewarding career in SEO & enjoy working as an SEO Specialist or SEO Manager.