SEO Meta Title & Meta Description


The “meta” stands for “metadata,”. Meta tags in search engine optimization (SEO) are used to describe a page’s content; the Meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about. Meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). Meta tags are HTML elements that provide information about a web page for search engines and website visitors.

Know your Meta Tags

These elements must be placed as tags in the <head> section of a HTML document. The Meta Tags will look something like this:

Search Engine Optimization Meta Tags

These elements are:

  1. Meta Title
  2. Meta Description
  1. Meta Title:

This is the text you’ll see at the top of your browser. Search engines view this text as the “title” of your page.

  • The importance of title tag in search engine optimization (SEO) is decision-making process of whether a searcher will click on your result or not.
  • How to write great title tag

      Primary Keyword – Secondary Keyword | Brand Name

  • The character length should be 50-60 words because Google typically displays the first 50-60 characters of a title tag or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly.
  • Where to add title tag?

You can add a title tag in the <head> section in your site’s HTML.


            <title>Example Title</title>


  1. Meta Description:

The meta description is the short paragraph of text placed in the HTML of a webpage that describes its content. The meta description will then appear under your page’s URL in the search results.

  • The character length can be any length, but search engines generally truncate snippets longer than 160 characters. It should be around 135 to 160 characters.
  • The importance of Meta description tag in search engine optimization (SEO) is it can influence the decision of the searcher as to whether they want to click through on your content from search results or not.
  • Where to add the meta description?

You can add a meta description in the <head> section of your site’s HTML.


   <meta name=”description” content=”Here is a precise description of my                           awesome webpage.”>



  • Meta tags tell search engines what your page is about.
  • Grab the attention of searchers.
  • Visitors can get their search result.


Examples of Meta title and Meta Description:

Meta Title Preview:

eMarket Education

Meta Description Preview:

SEO Training Institute

How to write a compelling Meta description:

A quick and short description about, what is a Meta Description?

A Meta description is a summary of 155 – 160 characters along with HTML tag which is called as Snippets. Meta descriptions are located just below the Meta titles in the search engine results.


Whenever a user types a query in the search box, the search engine comes up with a list of desired results also called as SERP ( Search Engine Page Rank). The title with blue color is called Meta tags while the below description below meta tags are called Meta description.

Importance of Meta description:

A Meta description can be called as the door of a website coz this is the initial vision that appears after typing the search query. Meta description acts as a converting or bonding factor between the user and the website. In simple we can say that meta description is your best salesman to drive traffic, hence meta descriptions are very much crucial and essential. Also, another point to know about is meta also helps the website in SERP

Techniques to write a compelling Meta description:

It is a fact that a lot of digital marketers face a lot of challenges and problem when it comes to writing a good compelling Meta description. The truth is that not everyone can master the art of writing a good Meta until unless they are aware of certain knowledge and tips.

Not more than 160 characters:

Just like Twitter has 180 character facility to convey a message similarly meta description gives a character limit of maximum 160 to describe the business, product or services.

Focus more on the pages that drive maximum traffic:

Although it’s hard to rank for all pages of the website, so it’s important to write meta description talking more about the pages which get a lot of traffic.

Focus on the customer:

The Very much essential thing to keep in mind is, don’t ever forget who and what your possible audience or customer are exactly looking for and how you can help them!!!

Don’t neglect to highlight the USP, Offers or Discounts:

Another never to be missed thing while composing a meta description is, don’t forget to showcase your strengths like USP’s or offers that can benefit customers or talk about the discounts which can really motivate people in diving to the website.

3 major questions to ask before writing a Meta description:

1 – What is your website offer?

Knowing what exactly the website is offering can help the marketer to have a clear understanding and better view of the product/services which in turn can be helpful for writing an extraordinary meta description. Likewise, as I have mentioned it earlier about all the factors like the strengths which can help to pull the customers for the business.

2 – What the user is looking out for?

This is one of the most important aspects because it’s like studying the thought and mind of a customer. Let’s say, if a customer types “cricket bat” in the search query then what exactly the user is deciding for? is the search keyword means that the user is only interested to know about the bat or is the user really want to purchase the bat? So it’s almost like studying the user behavior. 

3 – Why should the user dive into your website?

So from the above two points, we can assume that at one end you know what you are selling and in the next question what your customer is searching for? Now it’s time that in case the above two points correlate with each other than offering your customer with additional discounts and offers will take your business to a next level. Never ever forget to showcase the strong and positive features to the customer.

Conclusion on SEO Meta Title & Description:

From the above writings, we can be sure that both, keyword research and meta descriptions are an integral part of digital marketing and utmost research with hard work is required to really master the two foundational step of digital marketing.

Importance of Canonical Tag in Search Engine Optimization