60 Days PPC Google Ads Course
Join & Experience the Journey From Beginner to PPC Implementor
December 07, 2023
Online PPC Course Overview
A comprehensive program built to upskill people in core aspects of PPC or Paid marketing. This course covers in-detail understanding & expertise on
- Google Search, Display, Video, Performance Max with Smart Campaigning
- Remarketing Ads
- Facebook & Instagram Ads
- LinkedIn Ads
Upon completion an individual would be able to understand the PPC or Paid marketing concepts, setup accounts on key platforms, manage budgets, optimize campaigns & analyse data to get meaning insights that will help the account grow.
This course will help an individual Make a successful Career switch Accelerate Career growth Become Freelance or Fuel up entreprenuer’s growth journey.
In addition, you will also gain pratical experience by working on 3 real scenario (Live) projects under the guidance of Industry experts. It helps you gain confidence to flawlessly implement the learnings to achieve your own objectives.
Why eMarket Education?
1,600+ Digital Alumni
4.8 Star Google Rating
Best Live Project Practical
15+ Years Exp Faculties
Google Ads Syllabus
- Fundamental of PPC | (1 Hour)
- PPC Website Analysis | (2 Hours)
- Keyword Research & Google Keyword Planner Tool | (4 Hours)
- Campaign Structuring | (6 Hours)
- AdCopy Writing | (4 Hours)
- Google Ads Account Setup | (2 Hours)
- Campaign Network Type & Setup | (6 Hours)
- PPC Optimization & Reporting | (6 Hours)
- Google Search Console & Google My Business for Keyword Research | (4 Hours)
- And Facebook, Instagram & LinkedIn Ads | (8 Hours)
Certifications & Tools
Google Ads Certifications;
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
Google Ads Tools;
- Google Ads Editor
- Google Keyword Planner
- Google Forecast Tool
- Google Ad Preview and Diagnosis Tool
PPC Student Alumni Testimonials
Pay Per Click Course FAQs
Is Google AdWords Certification Exam Free?
Yes, the Google Ads Exam Online is completely free with each module with a passing score of min 80%. If you fail the exam in the first attempt, you can again reappear after 24 hours.
Who is the PPC Training Trainer?
Ranjan Jena, the founder & CEO himself is teaching Google Ads from past 12 years with 4.8 online rating for his quality PPC classes. He has taught more than 800+ students till now with the best of theory & practical and Live Project.
How is the PPC Live Project & Case Studies?
The students get to work on real-time client project whose monthly budget ranges from min of Rs. 30K to 1 Lacs per month. They are majorly involved in extensive keyword research, adcopy writing, day-to-day campaign management techniques, how to do keyword bid optimization with daily reporting skills. They get the chance to work on Google Ads Editor tool for all the quick implementation & optimization purpose.
Google AdWords Live Project
Students will be allowed to work on multiple PPC Google AdWords Live Projects to build up the support to create campaigns, do keyword research, write adcopies and implement new PPC campaigns confidently while able to manage & optimize keywords & campaigns great.
A major focus during the PPC Google AdWords Live Project will be on;
- Being able to do campaign structuring for different websites & their requirements
- Being able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands
- Do keyword optimization using Excel techniques
- Upload bulk keywords, adcopies and creation of multiple campaigns and adgroups using AdWords Editor
- Able to refer Google Search Console & Google Analytics to pick keywords and adcopy ideas and use best in Google AdWords
- Create compelling adcopies and banner ads with right selection of keywords for better quality score.
After completion of PPC training course, you should be able to demonstrate the proficiency in managing small or large PPC AdWords account ranging from 100 to Lakhs of keywords in a campaign account. Get confidence to develop PPC campaigns and it’s strategies to drive paid traffic and convert potential customers into leads or sale or increase ROI.
Additionally, by end of PPC course, the students will also be;
- Trained in Excel. Confidently use excel formulas to carry on with different analysis reports on a daily basis
- Analyze Campaign Performance for a Small/Medium/Large ppc accounts with ease
- Create PPC reports for Managements using Analytics Tools
- Strategic thinking towards business success with PPC Actions
- Implement better keyword research strategies
- Write compelling adcopies around a given business
- Run different analysis report to interpret data and optimize the campaigns accordingly
- Best use of any given Pay per Click tools
- Improve presentation skills, personality development essential for a PPC Marketer
Anyone having the analytical skills, number crunching and good with excel can literally plan for a career in PPC Marketing, since it’s more of a stock & share market work. English becomes a top preference skill since you’ve to write ads to create better engagement with users in the search engine platform or social media platform. Any B.Com graduate or BCA or MBAs, or BBM/BBA or interested in playing with numbers and good in maths skill can literally go for a career in PPC Google AdWords.
Ranjan Jena: The founder & CEO of eMarket Education with 15 years expereince in Digital Marketing, and 12+ years been training in PPC Google AdWords is always the best selection by students to do the PPC training from him.
– Google AdWords, Bing AdCenter, AdWords Express, AdMob, Facebook Ads, Twitter Ads & LinkedIn Ads
– MS-Excel training
– Reporting & Analysis
– Data Interpretation
– We give high preference to the basics of any course, since strong foundation plays an important role for students confidence in taking up any future or new responsibilities
– We give them Live Accounts, and ask guide them on, how the campaign is strategized, structured, set-up, targets & deliverables, how to manage the campaigns, daily/weekly/monthly routine task & reports etc.
– The trainers are having 5+/12+ experience being in the PPC industry
– They have managed accounts having 10K to Lakhs of budget per month
– They are well versed in both theory & practical understanding of managing PPC campaigns
– They are Google Certified on AdWords Modules
Join the Best PPC Training in Bangalore
- 1,000+ Digital Experts
- 4.8 Star Google Rating
- 15+ Yrs Industry Experience Faculty
- Guaranteed Placement