Digital Marketing Course Syllabus

INTRODUCTION DIGITAL MARKETING & BLOGGING | (8 Hours)

Introduction to Blogging Course

Blogging course either with WordPress or Blogger or Tumblr

Deciding on blog layout design with ready templates

Various default Blog widget integrations

Adding of Blog multiple pages

Creating & posting of blog articles

Basic on-page optimized page

Integration of Google Analytics & Google Webmaster tool

Blogging marketing plan Course

SEO SYLLABUS | (35 Hours)

Intro of Search Engine, Functions & Features

Types of Search Engine

Website & Competitor SEO Analysis

Google SEO Algorithm updates

Black Hat/White Hat/Grey Hat SEO

SEO Search Operators

SEO Keyword Research & Implementation

SEO Technical Audit & Recommendation

SEO Website Design & Architecture

SEO On-Page Optimization

Site Navigation

URL Structure

Bread Crumbs

Meta Tags

Anchor Text

Image Alt Tags

Optimizing Images

Content Optimization

Site Map HTML & XML

Canonical / 404 Implementation Web page redirections

Webmaster tool integration & monitoring

Creation of XML / HTML & it’s implementation

Uses of Robots.txt file & Implementation

Plagiarism

SEO On-Page Optimization

Link Anatomy

Types of Links & Importance

Difference Follow & No-follow

Identifying Natural & Artificial Link Patterns

Link Metrics

Authority Links

Back Link Analysis

Links Prospecting

Local Search listing

Social Integration & role of social media for SEO

Blogs Roll

RSS Syndication

Link Building Tools

SEO Google Webmaster Learning & Practicing

Google Local Listing Optimization

SEO 3rd Party Analysis Tools

SEO Reporting

SEO Strategy

PPC GOOGLE ADS SYLLABUS | (35 Hours)

Defining the Client’s budget, Goals & Targets

PPC Website Analysis & Competitor Analysis

Google Ads Campaign Structuring

PPC Keyword Research

PPC Keyword Match Type

AdCopy Creation

PPC Quality Score

AdWords Account Set-up

Google Ads Interface explanation

Campaign Settings for Search & Display Network

Display Network Campaign Set-up

Ad Extensions

PPC Remarketing

PPC optimization Techniques

Shopping Ads / PLA

Video Ads

Dynamic Search Ads

PPC Google AdWords Certification Exam

SOCIAL MEDIA MARKETING TOPICS | (20 Hours)

Social Media Branding, Engagement & Management

Facebook, Twitter & LinkedIn Branding strategy

Facebook Advertising

LinkedIn Advertising

Twitter Advertising

Social Media Analytical Insights, Analysis & Reports

EMAIL MARKETING COURSE TOPICS | (6 Hours)

Social Media Branding, Engagement & Management

Facebook, Twitter & LinkedIn Branding strategy

Facebook Advertising

LinkedIn Advertising

Twitter Advertising

Social Media Analytical Insights, Analysis & Reports

Digital Marketing Course Syllabus

INTRODUCTION DIGITAL MARKETING & BLOGGING | (8 Hours)

Introduction to blogging & its benefits

Creation of blog either with WordPress or Blogger or Tumblr

Deciding on blog layout design with ready templates

Various default widget integrations

Adding of multiple pages

Creating & posting of blog articles

Basic on-page optimized page

Integration of Google Analytics & Google Webmaster tool

Blogging marketing plan

SEO SYLLABUS | (35 Hours)

Intro of Search Engine, Functions & Features

Types of Search Engine

Website & Competitor Analysis

Google latest SEO updates

Black Hat/White Hat/Grey Hat SEO

SEO Search Operators

Keyword Research & Implementation

Technical Audit & Recommendation

SEO Website Design & Architecture

SEO On-Page Optimization

Site Navigation

URL Structure

Bread Crumbs

Meta Tags

Anchor Text

Image Alt Tags

Optimizing Images

Content Optimization

Site Map HTML & XML

Canonical / 404 Implementation Web page redirections

Webmaster tool integration & monitoring

Creation of XML / HTML & it’s implementation

Uses of Robots.txt file & Implementation

Plagiarism

SEO On-Page Optimization

Link Anatomy

Types of Links & Importance

Difference Follow & No-follow

Identifying Natural & Artificial Link Patterns

Link Metrics

Authority Links

Back Link Analysis

Links Prospecting

Local Search listing

Social Integration & role of social media for SEO

Blogs Roll

RSS Syndication

Link Building Tools

SEO Google Webmaster Learning & Practicing

Google Local Listing Optimization

SEO 3rd Party Analysis Tools

SEO Reporting

SEO Strategy

PPC GOOGLE ADWORDS SYLLABUS | (35 Hours)

Defining the Client’s budget, Goals & Targets

Website Analysis & Competitor Analysis

Campaign Structuring

Keyword Research

Keyword Match Type

AdCopy Creation

Quality Score

AdWords Account Set-up

AdWords Interface explanation

Campaign Settings for Search & Display Network

Display Network Campaign Set-up

Ad Extensions

PPC remarketing

PPC optimization Techniques

Shopping Ads

Video Ads

Dynamic Search Ads

Google AdWords Certification Exam

SOCIAL MEDIA MARKETING TOPICS | (20 Hours)

Social Media Branding, Engagement & Management

Facebook, Twitter & LinkedIn Branding strategy

Facebook Advertising

LinkedIn Advertising

Twitter Advertising

Social Media Analytical Insights, Analysis & Reports

EMAIL MARKETING COURSE TOPICS | (6 Hours)

Social Media Branding, Engagement & Management

Facebook, Twitter & LinkedIn Branding strategy

Facebook Advertising

LinkedIn Advertising

Twitter Advertising

Social Media Analytical Insights, Analysis & Reports

Digital Marketing Training Benefits

Develop a comprehensive understanding of Digital Marketing both theoretically and practically. Learn to define and execute internet marketing strategies to reach potential customer using the latest technology and features in Digital Marketing. Build passionate web marketing team, structure online marketing department, and manage the budget for various marketing promotions including budget allocation in SEO, PPC, Social Media, Affiliate, Email marketing, Mobile marketing, and Video Marketing.

Other digital marketing training include;

• Confidently pursue a career in Digital Marketing
• In-depth understanding of all Digital Marketing channels
• Proficient in both theoretical and practical knowledge of Online Marketing course
• Create the strategic plan for your Online Marketing team
• Decide on important Online Marketing metrics and dimension to measure revenue or ROI
• Define KPIs to measure Internet Marketing campaign success
• Last but not least, you’re much capable of managing a Web Marketing team / taking up as Team-Lead, Specialist or Project Manager role in a given company

Digital Marketing Expert

Ranjan Jena:  Founder & CEO – eMarket Education

Digital Marketing is the promotion/marketing of products/services of a Brand/Company via one or more online marketing channels including blogging, content marketing, search engine optimization (SEO), PPC Google Adwords, affiliate marketing, email marketing, social media marketing, video marketing, online reputation management and customer service.

Developing a successful web/digital marketing plan is both an art and science, involving in-depth knowledge of digital/web/inbound marketing along with ideas around; What’s in the plan? How to plan? How to utilize right resources? How collaborate marketing skills? Effectively communicating the plan and then, execute it.

With our eMarket Education’s digital marketing course curriculum, know how to get your site listed on search engine results. Also our digital marketing training helps to build your brand and online visitors.

Online Digital Marketing courses are ideal for anyone who loves to learn & understand the types of digital marketing in order to start a career in digital marketing & perfom in online business. Our digital marketing courses will guide you with; What, When, Who, Why and How to’s, of a successful web/digital marketing plan, execution and results.

Digital Marketing Training Video: Discussion on digital marketing strategy and implementation plan for digital marketing project