Google Keyword Planner Tool

How to Best use Google Keyword Planner Tool

Google Keyword Planner Tutorial 2025 Google Keyword Planner tool is a product from Google Adwords which is basically Keyword Traffic Tool. It provides data around the search queries that happen in Google and other resources for deciding and planning a Google Adwords-specific advertising campaign.  Google Keword Planner Benefits; It’s a tool that helps to build […]

SEO Understanding for International Country and Language Targeting

SEO For International Country & Language Targeting The first and foremost step in SEO International growth designing is to see your target. There’s some misunderstanding between country targeting and language targeting. Most businesses begin SEO International growth eager to do one of 2 things: Organic Target users that speak another language. Example – A business in Germany: “We should translate our content to French.” Organic Target users that live in […]

canonical tag in seo

Importance of Canonical Tag in SEO

Canonical in SEO The Canonical tag in a Search Engine Optimization is all about duplicate content and preferred content. Helping search engines identify which is the original page in relation to duplicated content. There are many legitimate reasons for duplicate content, particularly when it comes to system-generated URLs. These include: Multiple URLs – particularly on eCommerce […]

Easy Creation of SEO Meta Title and Meta Description

SEO Meta Title & Meta Description Introduction The “meta” stands for “metadata,”. Meta tags in search engine optimization (SEO) are used to describe a page’s content; the Meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the […]

13 Reasons for Using Bing AdCenter for Paid Search

Why Bing Ads for Paid Search? Whenever we need to implement the digital marketing strategy on Paid Search we should consider Bing AdCenter even though Google maintaining a 70% search market share Here are the reasons why digital marketers should use Bing for paid search. Bing AdCenter has a much bigger market share: With a […]

Social Media Campaign Strategy of Cadbury

Cadbury Social Media Case Study Sarah Lindley, Dairy Milk Brand Manager wanted the company’s marketing strategy to change and to make an impact in online marketing rather than usual TV and local promotions. At that point in time, Cadbury already had 1 million fans but the problem was only 16% of user viewed the content […]

An Experience – “The Smart Manager” Workshop

Workshop on “THE SMART MANAGER” Student view on attending this workshop as part of the Personality Development program included in the Digital Marketing training curriculum. First of all, I would like to congratulate Sinai Global, Bangalore for conducting such a knowledgeable workshop & also Mr. Ranjan Jena, founder of  eMarketEducation, Bangalore without whom I could […]

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