Digital Marketing Career Scope & Salary in India

I am going to discuss only 3 important segments here, that is –

  1. Why Digital Marketing Career is the Best for you
  2. Job Role & Responsibilities in Digital Marketing Career
  3. Digital Marketing Salary in India

If you have ever had thoughts on the above questions and have concerns about your future life. Then, I am here to help you to find some answers :

Why Digital Marketing Career is the Best Option?

It is absolutely great to start a career in digital marketing.

I have never seen any Digital Marketer in this world saying –

“My job is boring and I am thinking about switching”

I have only heard super successful stories from professionals who are into the digital marketing career. Well, don’t forget we are running our Online marketing training institute in Bangalore for more than 5 years and we have trained more than 500 students and they all are having a Super Successful Career in Digital Marketing. The career growth in Digital marketing is very rapid, our students are working in top companies like Linkedin, Yahoo, iQuanti and so on.

Check our students’ profile for reference:  Naveeneeth Raghvan, Hemanth Mirukula

Drill down to check average salary packages of Digital Marketer.

(Never have any doubt in your mind – see yourself – Digital Marketing Training reviews don’t forget to check their profiles in Linked In). Alright, let us discuss why I am saying the career in digital marketing is better than any other career options.   We are in the era of the Internet. Days have gone past where you used to go market and buy different products. For each and every purpose in your life like,

  • Buying groceries and stuff
  • Paying the Telephone bill
  • Paying the Electricity bill
  • Planning for a vacation trip
  • Shopping clothes & gifts

  Well, there will be more & more options that you need to engage in your life. But my question is in our current world of the internet-

Are you going to different places and spending a lot of time buying and planning on these things?

No, because the world is in your fingertips!

From paying the different bills to buying any sort of product and services that are needed in your life, everything is available on the internet. People are using various gadgets laptops, smartphones, and tablets for buying and selling products online. Think,10 years from now will you use the same old version of mobile phones and laptops?   No, right.

Penetration of the Internet in India is so fast and it is said that by 2020, we can expect the number of internet users in India to be doubled than of now.

Now, let me come back to our discussion on salary & career growth in digital marketing in India. You know people are staying more in the world of internet using Google, YouTube, Social Media platforms like Facebook, Instagram, and Twitter etc…… So it is simple logic to understand where you need to market your products and services. World of the Internet! So companies are very keen to have their online presence. They will create their own websites, social media profile and they try to engage with their customers.

This increasing number of internet users led business people to target their audience through Digital Marketing. And the demand for digital marketing experts is also increasing. As a result, we can say the Scope of Digital Marketing Career is huge.

Different types of Digital Marketing Job Role & Responsibilities

There is a different kind of requirements in the field of digital marketing. And we can categorize the role and responsibilities of digital marketer according to this.

Digital Marketing Roles & Responsibilities

  1. Digital Marketing Executive or SEO Executive or PPC Executive
  2. Digital Marketing Specialist or SEO Specialist or PPC Specialist
  3. Digital Marketing Analyst/Lead or SEO Analyst or PPC Analyst
  4. Digital Marketing Team Lead/Strategist or SEO Team Lead or PPC Team Lead.
  5. Digital Marketing Manager/Head or SEO Manager or PPC Manager

These are the five important levels which you guys need to know to build career growth in Digital marketing. There are some more important higher level roles in digital marketing, but I am not going to state those as it is not required for you. Let’s discuss on the above mentioned 5 levels of Digital marketing job roles.

1) Digital Marketing Executive

This is a kind of entry level, where you will work under senior digital marketing professionals. You may be work in any specialized area of digital marketing like   SEO, PPC, E-Mail, or Affiliate marketing  Or you might be having a part in every aspect of the above sections. It totally depends upon the requirement of your employer. Salary range would be between 15k-20k in medium level organizations. If you are certified in Digital Marketing you can get a chance to get 20k -25k as a fresher. definitely, there is a solid Career growth in Digital Marketing for Fresher. 

Here you will be working under a team lead or manager in achieving digital marketing goal of your client. You may be working on reporting part, ad copywriting, content creation, competitor analysis etc.


2) Digital Marketing Specialist

After getting one year of experience as Digital Marketing Executive, you will gain a lot of knowledge and now you can concentrate on any core part of Digital Marketing. Here you will work under the team lead or manager and you will have a much better role in decision making. Whether you work on SEO, SMM or PPC, you will be putting all your experience and pushing campaigns to meet the targeted goals. Here you will be responsible for the numbers in SEO or PPC.

As you start reporting to your manager and think independently, your skills in understanding the ongoing campaign and future plans will be much better.

3) Digital Marketing Analyst/Lead

The next level in the digital marketing role is Analyst or team lead role. Here, with the two to four years of experience in handling digital marketing campaigns, you can lead a team or become an analyst.   A Digital marketing analyst is one who understands the depth of the client’s requirements and knows how to analyze the data using Google Analytics, Webmaster tools, and other 3rd party tools. It is compulsory for any of the digital marketing team lead to have strong analytical skills and also strong management skills.

You will plan strategies for meeting your campaign goal and you will guide your junior members of the team to work on it. This phase is one of the biggest life-changing turns you ever have in the career of digital marketing, once you crossed this phase and able to leap to next step up, the career growth in digital marketing drastically surge.

4) Digital Marketing Team Lead/Strategist

Well, here you should possess all the skills of team lead and analyst but at the same time, you should be having more focusing on strategizing the plan. There will be a need for special support in the analysis and strategizing part in bigger Ad agencies and companies. So they will hire some who is having 3-5 years of experience in the field of digital marketing. They will be analyzing ongoing campaigns through all the digital marketing techniques. Strategists will be planning new strategies and will be sharing their report to manager and head of the department.

5) Digital Marketing Manager/Head

A manager is responsible for complete activities in a digital marketing team. With the 5+ years of experience in digital marketing, he/she can handle the complete team and guide them to achieve the marketing goals for the clients.

He or she should be capable to handle and lead the team, so it is not all about the knowledge in the core subject, you should develop your managerial skills as well in your career to take a position as the digital marketing manager in a company.

Above points are the major level of job role in the field of digital marketing. But it may vary industry to industry and requirements of agencies and companies. I have seen people who have completed the Google Ads PPC Training Course with us and continuing to be successful in their career while handling paid advertisement campaigns only.

What I am saying is you can specialize in any core subject of Digital marketing and build your career, but the best thing will be mastering one core subject and acquiring knowledge of other aspects will give you a much better chance in the market.

The need for good Digital marketing professionals is growing day by day in the market. As you already know the drastic increase in internet users in India, more and more companies are now creating their online presence. We have already discussed this.

digital marketing salary for freshers in india

Digital Marketing Career & Salary Growth in India

So because of this high demand for specialists in digital marketing, companies are ready to invest more on this platform than any other aspects of the business.

Companies have recognized the significance of digital marketing in the growth of business and they are ready to give a high amount of salary for digital marketers.

So I have explained all 3 important points regarding the scope of having a career growth in digital marketing, the different types of job level in digital marketing and also the PPC or SEO salary growth in the field of digital marketing.

Hope I have helped you to find answers for all your queries and if you have any question or suggestion, the comment box is all yours. Let us know your thoughts and concerns about digital marketing career growth and opportunity in India.

The Bottom Line:

Digital marketing is a dream business project for digital marketers. If you want to get success in the digital marketplace, you should have sound knowledge about the benefits and limitations of digital marketing. It is a growing field if business. Digital marketing is nothing but the utilization of digital technology to achieve marketing objectives. Digital marketing may fulfill all your cherished dreams within the short span of your life.

Check out our – Top Digital Marketing Classes in Bangalore with Placements

Google AdWords Expert in India

Keynote: Salary packages in Digital Marketing depends on the standard of the company too