How Accelerated Mobile Pages (AMP) Affects SEO

Google’s Accelerated Mobile Pages, Boost Up The Website Loading

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Mobile device users spend hours a day on their phones, and they certainly won’t navigate your content if your interface is slow-loading, clunky, and not finger-friendly.

Enter Google’s Accelerated Mobile Pages (AMP), a new project that taps into open-sourced technical components that promote speed and ease of use for online content readers, while allowing you to retain the integrity of the content you want to feature.

Meaning, rather than requiring your team to build out the technical functions of your page, AMP feeds your content through an existing page network that is meant to increase speed and reduce loading time on mobile devices.

article publishers who want to deliver their content to readers quickly. Because of this, technical specifications are set by the AMP system, so you’ll have limited use of other features, such as Javascript – an essential component for page elements like web forms.

SEO Benefits of AMP: Accelerated Mobile Pages

Effect of Accelerated Mobile Pages (AMP) on SEO

The biggest reason AMP content will get an SEO boost is because these pages show up on the Google News carousel – which is given priority above-the-fold placement on mobile searches.

Loading time is a major factor in your SERP ranking; not to mention, your average mobile user won’t wait for more than six seconds for a page to load. Therefore, the faster your page, the higher you rank and the more your content gets seen.

Bounce rate: Not only will speed have your readers staying on your page for longer, but it will also help reduce your bounce rate. While it may not be the most important SEO ranking factor, a low bounce rate helps validate to search engines that your pages offer what they say they say offer and that your audience finds them helpful.

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