Top 10 Excel Formulas and Shortcuts for Digital Marketing

Excel Formulas User Guide for Digital Marketing

Data is one of the main elements of Digital Marketing. Data analytics is required to keep track of your conversions and impressions. Despite the number of software and applications that are available to keep track of your data, one Microsoft application still remains the preferred option to a lot of experienced Digital Marketers – MS Excel.

Microsoft Excel provides a lot of opportunities for Digital Marketers. It allows them to analyze, evaluate, record and display their data in a structured form.

A simple Excel Tutorial can guide you to plan your marketing activities for highest productivity and performance. With Excel, you can connect data from multiple sources and derive analytics that most applications cannot.

Marketers who have gone through Excel Training hold an edge when it comes to organizing, analyzing and obtaining data. Most of tools and features available on Excel allows you to maintain track of your marketing efforts.

Here’s a guide to How Excel can enhance the life of a Digital Marketer.

How to use formulas in excel?


If you know the formulas in excel, you are on the right track. You can calculate anything and get the correct results to set your digital marketing strategy.
If you want to find the total of your data.
Step 1: Go to B18
Step2: Use = Sign (with SUM)
Step 3: Select the boxes you want to do total.
For Example Select B2 to B17
Step 4: Press Enter

Use the steps for other formulas too.

Excel Formulas:

Excel is a powerful tool and very helpful for all the Digital Marketing Analyst. As digital marketers you know, a lot of your times goes into running the campaign, checking the budget, analyzing the data, forecasting, daily reports etc. Which is like half of your life depends on Excel formulas.

Let’s discuss some of the excel formulas that will turn you into an Excel pro!

1. VLOOKUP in Excel

VLOOKUP formula: VLOOKUP(lookup value, table array, column number, [range lookup]).

VLOOKUP formula is useful for the large datasets or two sets of data and wants to combine in a single spreadsheet. The function helps you to find out a particular information.

LOOKUP Value: Select the value you are looking for. Next enter the range of cells within which our information can be found.

Table array: The specific table or cell where the value what you looking for may be found.

Column Number: The column in the table or cell where you may find the value.

LOOKUP Range: A choice to find the exact match(FALSE) or an approximate match (True).

2. IFERROR in Excel

IFERROR Formula =IFERROR(value, value_if_error)

This formula helps to identify the errors. like eliminates the #DIV/0!
Value: The particular value that has to be checked for errors.
Value_if_error: The value to return if a mistake is detected.

3. Average in Excel











To calculate the average in excel, Excel adds the numbers together and divides by the total number of numbers.

Average Formula=AVERAGE(number1, [number2],..)

4. Percentage in Excel















Calculating percentage is very important for every digital marketer, whether is bounce rate, interest rate, % entry, %exist etc.
For example, if you had 20 pens and you gave 10 pens to your brothers, how much did you give? By performing a simple calculation =10/20*100 you get the answer =50%
But excel makes it easy, you don’t have to calculate click your HOME Tab- Select the value you want to convert- select percentage.

5. Date in Excel







Date Formula=DATE(year, month, day)

Date formula will help you find the month, year and day within a sec and save your time.

6. Trim in Excel






Trim Formula =TRIM(text)

The trim formula in Excel is used to remove extra spaces from the text.
For example: In Roopa Kumari there was space, but after using the trim formula space is gone.

7. Weekday in Excel










Weekday Formula= =TEXT(Date,”ddd”)

The TEXT function returns a number representing the day of the week, given a date value. The “ddd” function is a custom date format to return the weekday of any date. For example, TEXT(“01/10/2018″,”ddd”) will return “mon” because 01/10/2018 falls on Monday.

8. Sum for Excel













If you want to do the sum of values either row or column, excel will do your mathematical calculation.













1. When you do Autosum, Excel will automatically calculate the formula and do the sum.
2. Next is enter the sum formula and select the cell for calculation and your sum is done.

9. Len in Excel






LEN formula helps to count characters in numbers. It is useful only when anyone wants to count how many characters are there in some text.

10. Word Count for Excel

Word Count is used to count the characters in numbers.








Word Count Formula=IF(LEN(TRIM(A2))=0,0,LEN(TRIM(A2))-LEN(SUBSTITUTE(A2,” “,””))+1)

According to the above picture enter the formula with Shift +ctrl+enter, you will get the results.

If you have to calculate range wise data.

Enter the formula =SUM(IF(LEN(TRIM(A2:A3))=0,0,LEN(TRIM(A2:A3))-LEN(SUBSTITUTE(A2:A3,” “,””))+1)) and press the Shift + Ctrl + Enter keys to get the results.

Quick Shortcuts:

Microsoft Excel is one of the best reporting tools can be used by any sector. When it comes to digital marketing we have Google analytics and some other third party tools to work on, but for reporting excel place a major role.

When you are running out of time and your boss crunching you to make work quick, at that moment you will ask God to send a saviour. Here are the time-saving shortcuts for you to complete your work faster than usual. There are hundreds of shortcuts to make your work easy and fast in Excel.

Let we see some of them here:

You might have an idea about following shortcut keys as

  •  CUT(Ctrl+X)
  •  COPY(Ctrl+C)
  •  PASTE(Ctrl+V)
  •  UNDO(Ctrl+Z)
  •  PRINT(Ctrl+P)
  •  BOLD(Ctrl+B)
  •  SAVE(Ctrl+S)
  •  Move to cell A1(Ctrl+Home) .

Here we are going to show you a few more useful Excel shortcuts.

1To Select entire data with one click in a sheet

Press Ctrl+A by placing the cursor on any cell which has data to select entire data of the sheet


Excel shortcut

You can see the above image, only it selected the cells which have data.

2-Fill beneath cell with same data of above cell

Press Ctrl+D to get the data of the above cell


Excel shortcut                                                  excel shortcut ctrl+d


Select the data cell which you want to paste on multiple cells. Press shift + Down Arrow keys to select multiple cells and press Ctrl+D.

Follow the above procedure to paste data on the right cells. Use Ctrl+R  and SHIFT+Right Arrow.

3-Go to certain cell

You can go to any of the particular cells in the sheet by using the shortcut key.

Excel shortcut Ctrl+g

Press the shortcut key Ctrl+G a pop-up box will open, enter the cell number to navigate to a particular cell of the worksheet.

4-Find and replace the data

Yes, you have shortcut key in excel to find and replace the data.

excel shortcut Ctrl+H

Here you can see on the above picture by pressing Ctrl+H a pop-up box will display, there give the input what to FIND and REPLACE with. Check the below image to see the result.

excel shortcut Ctrl+H

The data which has the name of SEO had replaced with PPC.

5- Insert or Delete Rows and columns.

Sometimes we may miss entering the data in a given order form. We can use a short key to insert a new row in between the rows to not miss the given particular order. Select a row and press Ctrl++(Plus Sign).

To delete an entire row, select the row and press Ctrl+-(Minus Sign).

Excel shortcut Ctrl++               Excel shortcut Ctrl++

If we want to insert only a cell, we have to use the same procedure by selecting a particular cell.

Excel shortcut Ctr++ for cell                                           Excel shortcut Ctrl++ of cell

Here you will get options to shift the cells right or down.

6-Hide Rows and Columns

Data in the worksheet might be huge, we think of hiding some data.

Ctrl+9 to hide rows of the sheet                                   Ctrl+Shift+(  to unhide the rows

Excel Shortcut Ctrl+9                        Excel shortcut Ctrl+ 9

Ctrl+0 to hide columns                                                   Ctrl+Shift+) to unhide columns

Excel shortcut Ctrl+0                                       Excel shortcut Ctrl+0

So above shortcuts will help you to hide and unhide the rows and columns.

7- Group or Ungroup Rows and Columns.

It is a great way to group the column or rows, this shortcut will help easily to hid are unhide the data.

Shift+Alt+Right Arrow is the shortcut to hide the grouped columns or rows.

Shift+Alt+Left Arrow is the shortcut to unhide the grouped columns or rows.

Excel Shortcut shift+alt+right                 Excel shortcut shift+alt+right

On the above image, you can see rows are grouped and hidden. Look at the Plus button circled by red mark; by clicking on that button we can see the grouped and hidden data.

8- Filter the selected cells.

Filter option is necessary for every digital marketing report. Save your time by using a shortcut key.

No need to go to the data menu and select filter option. We have a shortcut key to assign filter option to selected cells. Press  Ctrl+Shift+L buttons to keep filter.

Excel shortcut Ctrl+shift+L                         Excel shortcut Ctrl+shift+L

On the above image, you can see the data filter option.

9-To Give Hyperlink to the selected cell data

Use the shortcut key to HYPERLINK selected data cells with shortcut key Ctrl+K.

Excel shortcut Ctrl+K

By pressing above mentioned shortcut a pop-up menu will display, there we have to give the URL.

Hyperlink Ctrl+K

10- Format numbers into currency

If you have raw numerical data that you want to change into currency; the solution is simple. Just select the cells which you wish to format and press Ctrl+Shift+$.

Excel shortcut Ctrl+Shift+$                                                   Excel shortcut Ctrl+Shift+$

There are few other shortcuts to insert and date in a cell.

To insert current data Ctrl+; (semicolon).

To insert current time Ctrl+Shift+;(semicolon).

To insert both together Ctrl+; space and Ctrl+Shift+;



A solution for errors in Excel:

There are a few errors which occur in MS Excel. Sometimes it is difficult to solve these types of errors. Here in this article, I have explained how to solve their problems.

Types of errors:-

1. ###### error
Problem: The column is not wide enough to represent all the characters in a cell.

Solution: Extend the width of the column.

2. # Div/0! error
Problem: Excel demonstrates this error if a number is divided either by zero (0) or an empty cell.

Solution: Change the divider to a value that is not equivalent to 0.

3. #Name? error
Problem: This text in a formula is not identified by Excel. This is effected by misspelling the function names. For example, =su(A1: A7) will result in the #Name? error.

Fix: Correct the error by entering =sum(A1: A7).

4. #Value! error
Problem: This error will be displayed if the formula involves cells that include various data types. = B1(55) + B2(45) +B3(data) will appear in the #Value! error message.

Solution: Substitute B3(data) with a numeric value and the error will be fixed.

5. #REF! error
Problem: The fault will be displayed when a cell reference is not correct. Removing cells that were referred by other formulas will create this error.

Solution: Refer the cells to the right ranges and the error will be corrected.

6. #NUM! error
Problem: The formula or function includes wrong numeric values.

Solution: Using $, % symbols with the number can occur in this error, so avoid practising these.

7. #NULL error
Problem: Excel displays this error when you define an intersection of two areas that do not intersect (cross). The intersection operator is a space character that departs references in a formula. =Sum(A1: A2 C3: C5) returns the #NULL error because the two ranges do not intersect.

Solution: =SUM(A1:F1 B1:B10) will return the correct reference.

I hope you have learned a few shortcuts. Next time while using excel use this given shortcuts to finish up the work quick.


MS Excel is very using in the Digital Marketing field. It plays a very important role in Digital Marketing. It allows you to analyze, evaluate, record and display their data in a structured form. The use of MS Excel in Digital Marketing will help you analyze your data and master your skill in Digital Marketing.


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