Digital Marketing is a method of promoting your products or services online through different digital mediums in order to drive customers from search engines or other marketing platforms to your business website.

As we all know that internet is the main channel that closely connected with digital marketing. Digital media is everywhere and the consumer can access information whenever, wherever, and however they want it, and they are no longer influenced by, what you say about your brand? In fact, consumers are more likely to be influenced by what others say about your brand?

The reality is people prefer the brand that they trust, companies that they know from longtime, communications that are personalized or relevant, and offers that are tailored to their anticipated needs and preferences. It’s true that digital marketing can provide you with all above-mentioned points, but there are certain challenges to overcome that:

  • The Proliferation of Digital Channels:

Consumers use multiple channels and a variety of digital devices with different protocols, interfaces, and specifications. This makes it very challenging to manage digital marketing performance efforts.

Competition is reinforcing, the reason behind is that the digital channels are relatively cost-effective when compared with traditional mediums such as “PRINT” that will make it reach of any business.

  • Exploding Data Volumes

When consumers use digital channels they leave behind a huge trail of data. Unluckily, most of the time online data is often not integrated with data the right source from operations and business activities. As a result, many businesses struggle to find the right data from making the best strategic and tactical decisions given these challenges.

Read the Evolution of Digital Marketing to understand what is digital marketing, why is it important, and how it evolved.

Importance of Digital Marketing in India

It comes down to 3 actions why Digital Marketing is Important:

  1. Managing complex customer relationships across channels both digital and traditional
  2. Responding to an initiating dynamic customer interaction
  3. Extracting value from big data to make better decision faster
  • Knowing your customers is not enough, you must know them better than your competitor so that you can communicate with them clearly.
  • To do that successfully you need to consolidate a few customer preferences and expectations across all channels. With this information, you can create consistent coordination with the customer that will move customers along in their buying cycle.
  • The speed and legacy of digital marketing combined with the power of advanced analytics make it possible to measure, monitor & test campaign performance on the fly to learn what works and doesn’t work.
  • This optional prove that customer experience and marketing are alive. Too often marketer can access or make use of all the data necessary to get the best insights. They are often limited to data subsets for samples that compromise analytic accuracy.

In the digital era, the definition of marketing is telling people, why you have what they need, and listening to what they care about

Well, I hope you would have come across with the below 4 marketing principles in the early days

  • Plan your Markets
  • Promotion
  • Activation
  • Integrated Marketing Communications


In today’s digital world, the 4 Principles of Marketing that you need to focus on are:

  • Listen Continuously

Ask your customer how they feel? The more you listen, the fast you can optimize your product or service the better you can sustain in this rapid environment.

  • Own the Conversation

Consumers who are always connected, are consuming everything about the product that they want to purchase. So it’s your duty to describe them all about the product before they make the purchase.

  • Execute the Purpose

Consumer’s habits and preferences have changed, so you need to update yourself in order to be in sync with your customers.

  • Always be Agile

You have to think completely differently, stop, and plan your marketing budget, pull up your resources if you fail to move to the next thing.


User behavior has changed according to time and requirement; so it’s very important that you get adapted to it. You have to understand, how to work together across not just the traditional way of marketing, advertising, and PR but include customer service, support, and product development too.

If looking for a Digital Marketing Courses in Bangalore, contact eMarket Education Institute Koramangala Bangalore.