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This event takes you on a step-by-step PPC process, using Ranjan Jena's powerful framework for Google AdWords learning to maximize the digital marketing impacts for your Clients.

Ranjan has been practising PPC for over 10 years; managing, training & consulting in Google AdWords for Clients, Individuals & Companies while experimenting on various industry accounts ranging from small to big budget account for local & global targeting.

This PPC workshop is ideal for digital marketing professionals, marketing managers, startup entrepreneurs, job seekers, bloggers and affiliate marketers who use PPC AdWords on a regular basis.

Ranjan Jena
CEO - eMarket Education

What You’ll Learn

Hands-on Training designed to Teach the Best of PPC
Google AdWords Concept in a Dynamic Manner to deliver Best Results

An opportunity to learn from Ranjan Jena, the founder of eMarket Education and the faculty/trainer educating many professional, job seekers, students or marketers to scale up in PPC career.

Ranjan will be going deep into his key aspects of covering the PPC analysis, campaign creation, set-up, management techinque with optimization strategy to allow you to manage PPC accounts perfectly. The focus in this day's event is to keep PPC learning simple, effective & strategic. Ranjan refers to this as your "MyROI".

You will learn how to increase ROI and reduce cost with different PPC strategical implementation around the goals of Branding or Conversions. You will be guided around the best of the Search, Display, Remarketing & advance PPC strategies to improve your campaign revenue. While PPC being a real-time work culture, learn the automate rule features to still automate your campaigns real-time while you being offline. You will very importantly transform your knowledge around the strong PPC foundation to optimize your PPC campaigns effectively & strategically.

You leave from this event with a clear roadmap on how to strategize, what is important, how to plan & implement and how to get the best results in optimal budget & timeline.


Ranjan will be covering the following Topics

1. PPC Strategic Principles

Learn how to use PPC Google AdWords to build strategic paid campaigns for either Service, e-Commerce or App industry. Find out what channel best embraces your marketing efforts, pinpointing your exact target audience, this pay-per-click workshop would be acknowledging the primary strategic elements involved

2. Keyword Research + Competitive Analysis

PPC Competitive Research will help you understand your Competitor's strengths and weaknesses, and reveals PPC areas where you can capitalize on an advantage or create one.

Decide who & how you should to be targeting your keywords to make your ads successful for better ROI. PPC Competitive Research will help you understand your Competitor's strengths and weaknesses, and reveals PPC areas where you can capitalize on an advantage or create one.

3. AdCopy Creation + Extensions

Your first impression is your ad. Discover the most important ad creation elements and craft ads based upon the buying funnel. To spice up your ads, you need to utilize ad extensions. Learn best adcopy practices that will get into your customers heads & your conversion rate will Thank You.

4. Campaign Structure + Budgeting

Learn the different way to structure your account in order to control how you want to allocate your budget, your ads to be triggered, and when and where you want them to appear.

We walk you through the best practices to help you get the most from your PPC budgets in 2017

5. Search + Display + Remarketing

Create search campaigns that drive conversions, display campaigns that successfully build brand awareness and drive traffic while retargeting audience for increase ROI.

How do you change your strategy from the Search Network to also make the AdWords Display Network a money making machine?

6. Optimization Checklist + Automation Strategy

Take home key optimization practices, tips & techniques to best optimize your campaigns for better ROI & reduce spend. Learn the automation tips & techniques to best manage your ppc campaign while you're offline to the best of the campaign management


Ranjan Jena, a passionate PPC Google AdWords professional having 12+ years experience in Digital Marketing Industry with PPC being his core specialization and extensive knowledge in Blogging, SEO, Social Media & Google Analytics.

Founder & CEO of eMarket Education a digital marketing training institute in Koramangala, Bangalore offering courses in PPC Google AdWords, SEO, SMM, Google Analytics, Adobe Analytics & Digital Marketing complete course with 100% job placement success achievement.

Founder & CEO for PPCWorkshopIndia (First-Only PPC Conference Event conducted in Bangalore India): A website focusing in Pay Per Click only conference/event programs in India. For event pics, refer; https://www.facebook.com/pages/Ppcworkshopindia/657995810877169?ref=settings 

A Google AdWords Certified, Bing Ads Professional & Hubspot Inbound Marketing Certified individual.

Ranjan fills a unique role in the digital marketing industry, he’s not just a professional but through his creations like eMarketEdu, PPCWorkshopIndia and others, has been working to build up career of 1000s people by educating them in digital marketing.

As a speaker, he believes in keeping the subject simple, fundamental for a strong foundation, and believes in number deliverables & ROI. Been a corporate digital marketing trainer for companies like Yahoo, ZebraBlinds with guest faculty for MBA graduates in certain colleges in Bangalore.

Worked for various industry clients including travel, education, insurance, health & ayurveda, consultancy services, web design, log design industry, photography services, food processing industry, e-commerce portals targeting nations such as India, USA, UK, China, Singapore, Thailand, Hong Kong, Canada, & UAE while working in a core digital marketing agencies or in-house digital marketing responsibilities.

Experience in PPC consulting for Clients investing in Google AdWords account budget starting from 10K per month to 50 Lacs per month while meeting the objective or branding or direct sales/leads/registrations.

Aspire high, valuing time & health while learning, sharing & inspiring others in online marketing platform.

Motto: Create Aspiring Digital Marketeers...

This Workshop will Help You

Learn PPC Google AdWords Best in 1-Day


Learn to determine hourly, daily or monthly budget and you don't have to worry about exceeding it. Results can be instantly tracked, you can see how much it is costing you for each prospective customer who clicks through to your advert and you can pause or cancel the campaign at any stage.


What is working on your website, how popular and relevant your key words and key terms are etc and, through integration with analytics etc, you can assess the success of your website, page by page and visitor by visitor - where they come from, what they clicked on etc.


Starting from setting up your account to designing your advert to managing your campaign(s) online to converting interest into sales or, if you are already using Google Adwords in a basic way, you will be able to take your PPC account to the next level.


Learn how to build successful AdWords campaigns that work for user acquisition, e-commerce, and lead generation. Understand the different strategies that would deliver ROI at best CPA or CPC. Learn the automation rules to manage your account virtually.


Information will be clearly presented in a non-technical way in a context relevant to those attending, using case studies and examples. Checklist & best practices be shared. Please carry your laptop.


We've kept the Google AdWords Workshop price affordable and the number of people attending are with limited seats. Morning Tea, Lunch & Snacks would be served followed by a Networking event at the end.


What Students/Clients Have to Say

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Contact Us

Office Address


Digital Marketing Institute

Event Venue


5 Stars Hotel, Bangalore

  • 12th Main Road, 3rd Block, Koramangala
  • 080 - 40942318