26 Oct Best Ways to Write Ad Copy for SEO, PPC & Facebook
Are you struggling Writing Compelling Ads for PPC, SEO or Facebook?
Do you have questions in your mind before writing ads?
How can I write ads?
How can I write about my business in such a tiny space?
So how do you do it? Don’t worry,
I am here to help you with this and tell you about “How to write Super effective Ads for PPC, Facebook and SEO with Best Ad Copy Examples” that will get you higher click-through rates and higher conversion rates.
How to Write eye-catchy PPC, Facebook and SEO Ads?
Digital Advertising is everywhere. Digital Advertising creates great opportunities to tell brand stories at scale and in context. Through Online Ads on numerous devices and channels, marketers can reach a larger number of viewers in a way that is real-time and increasingly personal.
Writing compelling ad copies is a real challenge!
In order to write ad copies, you need to understand your client’s need and desires. For better performance of ads and good results, you can try A/B Testing, running two ads into a single ad set.
Check our article on “A/B Testing Techniques in PPC Google Adwords”
Before starting our discussion on, “How to write Ads? Have a look at, how PPC, Facebook and SEO Ads looks like.
PPC Ads Example
Image Source – Google
SEO Ads Example
Facebook Ads Example
Now let’s get started,
Ad headline is like window dressing. A headline should be attractive enough to grab a customer’s attention, but online. Even if you have the best product or service in the market, it matters, if your headline is not catchy.
Tips to write Attractive Headlines:-
Make a connection between their search query and your ad by using keywords in your headline, and make it crystal clear, so that your ad shows up in the Google Search Results and they will click on it. In the below image, “Online Marketing Institute in Bangalore” is the Keyword used;
Asking questions in the headline is a clever way to drive customers. In the image given below, no keywords are used, still, it’s compelling ad than other ads I saw.
Include Numbers or Statistics
This is a pretty powerful way to grasp the customer’s attention. Use of numbers in the headline is compelling and force customer’s to click your ads.
Use Simple Language
Do not confuse your customers by writing complex headlines. Use simple, easily understood the language in your headlines. It makes them easier to read and more clickable.
Make use of Character Limit
Do not use unnecessary words for its own sake, but make sure you take full advantage of the 30 characters limit in your headline. Be as descriptive as you can.
Don’t Make False Promises
Including wrong information in your headline gives a bad impression on the consumers. Avoid using it to gain more traffic to your website.
Spy on Competitors Ads
This is my favorite part while writing Ads. Look into your competitor’s ads and steal their ideas and try to write a good Ad Copy. You will get thousands of ideas to write ad copy by looking in your competitors work.
Now we will learn about “How you can Write effective Description for your Ads“?
The purpose of writing a description is to attract the right audience and tell them about your product/services by writing your business USPs. The description needs to be written with care.
Tips for Writing Effective Description:-
Use Phrases, Not Sentences
As you know there is a character limit of writing description, i-e 165. So, do not waste space by writing unnecessary sentences and words. Make usage of phrases and catchwords in your description. Add more selling points to your ads. As you can see in the image given below, they have used phrases and not sentences.
Call – to – Action
Include a Call- To- Action in your description to serve better and helps a customer to take an immediate action. Like- “Call Now”, “Contact Us”, “Buy Now”, “Apply Now”, Etc.
Using numbers in your description is amazingly effective.
Here is an example of including numbers in the description:-
12+ Yrs. Expertise. 100% Placements. Max. 6 in a Batch. 1-1 Attention. Pay Fees in 3 Instalments
Compare the images given below and tell me which ad will you click?
2nd one? Right. Why?
Because 2nd Ad Copy has numbers in it, so it is easy to read the full description in one go.
This is especially a powerful way to bring customer who is urgently looking for help. There are a number of words which you can use to create urgency, like-
Limited Time Offer
Stock Ends Soon
Use emojis in the Facebook ad description to attract customers.
Use image in Facebook Ads to attracts more customers. An image in our Ad plays a major role in grabbing visitors to your site.
Advantages of PPC Ads
- Run display Ads for brand awareness.
- Create Search Ads for targeting more audience.
- Run remarketing Ads through display network to retarget visitors to your site
Advantages of SEO Ads
- Low-cost Ads.
- Better ROI.
- Drive traffic to your website.
Advantages of Facebook Ads
- High-quality Ads.
- Greater Improvements.
- Visually appealing Ads.
- More Traffic.
- Targeting a large audience.
- Increase brand awareness.
Image Source – Google
Do’s and Don’ts
- Do not stuff your keywords for the sake of ‘relevancy’.
- First, understand your audience. Are they looking for information? Are they searching your product in intent to buy online? and then start writing ads.
- Use the AIDA framework (Awareness, Interest, Desire, Action)
- You should have a clear Call- To- Action in your Ad.
- Be straightforward, do not confuse your audience.
- Your Ad Copy should reflect you landing page.
- Paste conversion tracking code in the landing page. To check from which Ad you are getting conversions which will help you in writing future ads.
- Avoid using many options on the landing page which will distract customers.
- Check competitors ads more often.
- Use A/B Testing in your Ads.
- Check you Ads performance on a daily basis and change the ads with low performance.
- Try variations in your ads by using different words and phrases.
- Do not forget to use Ad Extensions in your Ads.
Image Source – Google
These are just general guidelines which will help you in writing the most effective and compelling Ads for SEO, PPC and Facebook.
Hope you enjoyed reading.
Feel free to comment in the comment section and ask your queries.
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